At all times Up-to-Date Listing of Fb Advert Sizes & Specs [August 2025]

Final up to date: August 22, 2025

Should you’re investing in social adverts, you’re investing in Fb. Because the world’s largest social community, it’s a essential channel for any model’s promoting technique. Actually, in accordance with the newest Sprout Social Index™, it stays the #1 platform utilized by entrepreneurs.

However reaching Fb’s large viewers is simply half the battle. To actually join and convert, your adverts must cease the scroll. In a sea of content material, each element issues—particularly the visible presentation. Utilizing the proper Fb advert sizes ensures your artistic seems skilled, avoids awkward cropping and is optimized to seize consideration on each placement. Let’s dive into the specs it’s good to maximize your Fb advert efficiency.

Fast Fb advert specs

That will help you rapidly discover the specs you want, here’s a abstract of crucial necessities for every main Fb advert format.

For extra detailed info, please check with the sections under.

Advert Format	Beneficial Dimension (Pixels)	Side Ratio	File Dimension Restrict
Feed Picture	1440 x 1440 (1:1 ratio) 1440 x 1800 (4:5 ratio)	1:1 or 4:5	30MB
Feed Video	1080 x 1080	4:5	4GB
Tales Picture	1440 x 2560	9:16	30MB
Tales Video	1440 x 2560	9:16	4GB
Carousel (Picture/Video)	1080 x 1080	1:1 or 4:5	30MB (Picture), 4GB (Video)
Proper Column	1080 x 1080	1:1	(not specified)
In-stream Video	1080 x 1080	16:9 to 1:1	4GB
Market	1080 x 1080	1:1	30MB
Viewers Community	398 x 208 (Picture) 1080 x 1080 (Video)	9:16	30MB (Picture), 4GB (Video)
Messenger Story Picture	1080 x 1080	9:16	30MB
Messenger Story Video	1080 x 1080	9:16	4GB
Reels Video Advert	500 x 888 (min)	9:16	4GB
Reels Overlay Advert	1080 x 1080	1.91:1 or 1:1	30MB

Fb Feed adverts

The Fb Feed is the guts of the platform and essentially the most aggressive advert placement. That is the place you’re not simply competing with different advertisers, but additionally with posts from a consumer’s pals, household and favourite creators. To face out, your advert must be seamless, compelling and completely formatted for the atmosphere.

Whether or not you’re utilizing a shocking picture or an attractive video, nailing the technical specs is step one to stopping the scroll.

Fb Feed picture adverts

Supply: Fb

Fb Feed advert picture specs

• Beneficial ratio: 1.91:1 to 4:5
• Beneficial decision:
  • 1:1 ratio: 1440×1440 pixels
  • 4:5 ratio: 1440×1800 pixels
• Minimal top:
  • 1:1 ratio: 600 pixels
  • 4:5 ratio: 750 pixels
• Minimal width: 600 pixels
• Most file measurement: 30MB
• Side ratio tolerate: 3%
• Beneficial picture codecs: JPG, PNG

Fb Feed advert character limits

• Textual content: 50-150 characters
• Headline: 27 characters
• Hyperlink description: 27 characters

Fb Feed video adverts

Video is a strong instrument for capturing consideration in customers’ Feeds. Based on our analysis on social media video technique, creating content material that’s partaking from the primary few seconds is essential.

Supply: Fb

Fb Feed video advert specs

• Beneficial ratio: 4:5
• Minimal decision: 1080×1080 pixels
• Minimal top: 120 pixels
• Minimal width: 120 pixels
• Most file measurement: 4GB
• Video size: 1 second to 241 minutes
• Beneficial video codecs: MP4, MOV or GIF
• Video captions are beneficial.
• Video sound is beneficial.

Feed advert character limits

• Major textual content: 80 characters
• Headline: 25 characters
• Description: 25 characters

Study extra about Fb picture sizes

Make certain each your paid and natural content material on Fb has the proper design specs with these sources:

Fb Tales adverts

Fb Tales provide a full-screen expertise to seize your viewers’s undivided consideration. Positioned prominently on the prime of the app, this ephemeral format is ideal for driving timeliness and showcasing your model’s persona in a extra genuine means.

As a result of Tales are a mobile-first, vertical expertise, it’s essential to design your artistic particularly for this placement.

 

Fb Story picture adverts

Supply: Fb

Fb Tales advert picture specs

• Beneficial decision: 1440×2560 pixels
• Beneficial ratio: 9:16
• Minimal width: 500 pixels
• Most file measurement: 30MB
• Beneficial picture codecs: JPG, PNG

Fb Story video adverts

Supply: Fb

Fb Tales video advert specs

• Beneficial decision: 1440×2560 pixels
• Beneficial ratio: 9:16
• Minimal width: 250 pixels
• Max file measurement: 4GB
• Video size: 1 second to 2 minutes
• Beneficial video codecs: MP4, MPV and GIF
• Body fee: 30fps

Fb Tales character limits (picture and video)

• Major textual content: 125 characters
• Headline: 40 characters

For extra info on the video specs for Fb, go to the Fb Assist Middle.

Fb Carousel adverts

Fb Carousel adverts are probably the most versatile codecs, permitting you to inform a deeper story by showcasing a number of photographs or movies in a single, swipeable advert. It’s nice for manufacturers and enterprise that wish to:

• Showcase a number of merchandise directly
• Show totally different options of a service
• Highlighting affords, opinions or testimonials in a single advert

Every card within the carousel can have its personal headline, description, hyperlink and call-to-action, providing you with unimaginable flexibility to drive outcomes.

Fb Carousel Advertisements can be found on a number of totally different advert sorts:

• Fb Feed
• Fb In-Stream Video
• Fb Tales

Fortunately, there’s just a few variations between every advert sort inside Carousel for picture and video adverts.

Supply: Fb

Fb Carousel advert specs (picture and video)

Carousel advert specs

• Variety of Carousel playing cards: 2 to 10
• Minimal decision: 1080×1080 pixels
• Beneficial ratio: 1:1 or 4:5

Fb Carousel picture advert specs

• Most file measurement: 30MB
• Beneficial picture codecs: JPG, PNG

Fb Carousel video advert specs

• Most file measurement (video carousel):4GB
• Beneficial video codecs: MP4, MOV or GIF
• Vide size: 1 second to 240 minutes

Fb Carousel character limits (picture and video)

• Major textual content: 80 characters
• Headline: 45 characters
• Description: 18 characters
• Touchdown web page URL required

You possibly can study extra about Carousel adverts at Meta’s Enterprise Middle.

Fb proper column adverts

Showing solely on the right-hand facet of the Fb desktop expertise, proper column adverts are a extremely efficient format for driving clicks and conversions. Whereas smaller than Feed adverts, their constant placement ensures excessive visibility for customers searching on a pc.

These adverts work finest with a transparent and concise visible and a compelling call-to-action.

Supply: Fb

Fb proper column picture adverts

Fb Proper column advert picture dimensions and tips

• Minimal decision: 1080×1080 pixels
• Beneficial ratio: 1:1
• Minimal width: 254 pixels
• Minimal top: 133 pixels
• Beneficial picture codecs: JPG, PNG

Fb Proper column advert character limits

• Headline: 40 characters
• Attributable to small picture sizes, textual content on photographs usually are not beneficial

Fb in-stream video adverts

Fb in-stream video adverts are brief adverts that play in between or after different movies from creators and publishers. This placement is right for capturing the eye of an already engaged viewers. As a result of viewers are in a video-watching mindset, these fast adverts can ship a strong message.

Supply: Fb

Fb In-stream video advert

Fb In-stream video advert specs

• Minimal decision: 1080×1080 pixels
• Beneficial ratio: 16:9 or 1:1
• Most file measurement: 4GB
• Video size (Desktop): 5 second to fifteen seconds
• Video size (Cellular): 5 seconds to 10 seconds
• Beneficial video codecs: MP4, MOV or GIF

Fb In-stream video advert character limits

• Major textual content: 125 characters
• Headline: 40 characters
• Video captions are optionally available however beneficial
• Video sound is optionally available however strongly beneficial

For more information on the video specs throughout social networks, try our full information on social media video dimensions.

Fb Market adverts

Fb Market is a strong placement for reaching customers with excessive buy intent. Folks come to Fb Market to find, purchase and promote objects, making it a main location to showcase your merchandise to an engaged viewers. That is excellent if you happen to’re wanting to draw customers to your web site looking for a selected product and even location. Solely picture advert codecs can be found for Market.

Supply: Fb

Market advert photographs

Market advert picture tips and dimensions

• Beneficial decision: 1080×1080 pixels
• Beneficial ratio: 1:1
• Most file measurement: 30MB
• Beneficial picture codecs: JPG and PNG

Market advert character limits

• Major textual content: 125 characters
• Headline: 40 characters
• Description: 30 characters

For extra info on different social media picture sizes, try our all the time up-to-date picture measurement information!

Viewers Community native, banner and interstitial adverts

Lengthen your attain past the Fb Feed with Viewers Community adverts. This placement permits you to join along with your audience throughout an unlimited community of high-quality cellular apps and web sites. These adverts are designed to combine seamlessly into the consumer expertise, showing as native, banner or full-screen interstitial placements.

Consider this as Fb’s personal Show Advertisements. There are each picture and video choices right here:

Supply: Fb

Viewers Community picture adverts

Viewers Community advert picture dimensions and tips

• Minimal decision: 398×208 pixels
• Beneficial ratio: 9:16
• Minimal width: 398 pixels
• Minimal Top: 208 pixels
• Most file measurement: 30MB
• Beneficial picture codecs: JPG, PNG

Viewers Community movies adverts

Viewers Community video advert specs

• Minimal decision: 1080×1080 pixels
• Beneficial ratio: 9:16
• Most file measurement: 4GB
• Video size: 1 second to 2 minutes
• Video captions usually are not supported
• Video sound is optionally available however beneficial

Fb Viewers Community advert character limits (picture and video)

• Textual content: 125 characters
• Headline: 40 characters
• Description: 30 characters

Fb Messenger Tales adverts

Messenger Tales present a novel alternative to attach along with your viewers in a full-screen, immersive format. These adverts seem between your mates’ Tales, permitting you to succeed in individuals in an area the place they’re already engaged with content material.

Supply: Fb

Fb messenger picture adverts

Fb messenger advert picture specs

• Beneficial picture measurement: 1800×1800 pixels
• Beneficial ratio: 9:16
• Minimal width: 500 pixels
• Most file measurement: 30MB
• Beneficial picture codecs: JPG, PNG

Fb messenger video adverts 

Supply: Fb

Fb messenger advert picture specs

• Beneficial picture measurement: 1800×1800 pixels
• Beneficial ratio: 9:16
• Minimal width: 500 pixels
• Most file measurement: 4GB
• Beneficial picture codecs: MP4, MOV or GIF

Fb Messenger Tales advert character limits (picture or video)

• Major textual content: 125 characters
• Headline: 40 characters

Advertisements on Fb Reels

Promoting on Reels permits manufacturers to faucet into this cultural momentum, putting their message in a format that feels native and non-disruptive to the consumer expertise. These adverts can seem as full-screen movies between natural Reels or as a semi-transparent overlay on the backside of a Reel, providing you with a number of methods to interact.

Fb Reels overlay adverts

Supply: Fb

Fb Reels overlay video advert specs 

• Minimal decision: 1080×1080 pixels
• Beneficial ratio: 1.91:1 or 1:1
• Minimal width: 600 pixels
• Minimal top: 600 pixels
• Most file measurement: 30MB
• Beneficial format: JPG, PNG

Fb Reels overlay video advert character limits

• Major Textual content: 60 characters
• Headline: 10 characters

Advertisements on Fb Reels adverts

Supply: Fb

Fb Reels video advert specs 

• Minimal decision: 500×800 pixels
• Beneficial ratio: 9:16
• Video most file measurement: 4GB
• Video size: 4 to fifteen seconds
• Beneficial format: MP4 or MOV

Fb Reels video advert character limits

• Major Textual content: 60 characters
• Video captions optionally available however beneficial
• Video sound is optionally available however strongly beneficial

Maximize your Fb advert efficiency

Nailing your artistic specs is a essential first step, nevertheless it’s just one piece of a profitable Fb promoting technique. To actually drive outcomes, it’s good to pair these adverts with analytics.

Sprout Social’s suite of instruments helps you handle your complete social media presence—together with your Fb adverts—from a single platform. Observe your marketing campaign efficiency, analyze your outcomes and switch knowledge into actionable insights that enhance your ROI.

Able to take your Fb adverts to the subsequent degree? Begin your free trial of Sprout Social at present.