12 Pinterest Advertising Progress Hacks That Work For Each Enterprise [UPDATED w/ New Research]

Trying to enhance your online business’s visibility on Pinterest? Wish to know the secrets and techniques of really efficient Pinterest advertising and marketing and the ways the professionals use to comprehend distinctive outcomes? Right here at Tailwind we stay and breathe Pinterest. We’ve seen firsthand how manufacturers can use Pinterest to quickly develop their gross sales, generate high-quality leads, and join with probably the most vibrant and lively communities on the net.

Since Pinterest is all about sharing concepts and inspiration, we’ve put collectively an inventory of the best Pinterest advertising and marketing hacks on the market. Let’s have a look.

(Creator observe: Unique submit by Melissa Megginson, up to date in 2025 by the Tailwind Advertising Staff, edited by Susan Moeller, proofread by Kimberly O’Brien)

1. Focus in your Pinterest Search engine marketing

Pinterest is greater than only a visually-focused social media platform. It’s additionally an extremely highly effective search and discovery engine, making Pinterest Search engine marketing a necessity. Nicely-organized, Search engine marketing-friendly profiles, Pins, and Boards are very important for getting your content material found, shared, and repinned.

The Hack: Use searchable, related key phrases in your Pin textual content, Board names, and Board descriptions. Uncover phrases that work to your firm through the use of Tailwind’s Key phrase Device. 

2. Reuse viral content material from different platforms (sparingly)

Whereas repurposing content material stays invaluable, it’s important to prioritize creating recent, high-quality Pins tailor-made particularly for Pinterest. In keeping with Tailwinds’ newest Pinterest analysis, recent Pins drive most new site visitors from Pinterest, emphasizing the platform’s choice for brand spanking new content material.

3. Communicate to the dream

Greater than every other social community, folks use Pinterest to be impressed. It’s the place folks go to plan their future — not remark about what they’re at present doing. From cooking suggestions and marriage ceremony concepts to highly effective quotes and DIY artwork suggestions, Pinterest customers strongly join with emotionally-resonant and imaginative content material. In truth, 74% of pinners view Pinterest as a device to assist them plan for the long run, and 67% of pinners will expertise a serious life occasion inside 6 months, based on a research by Millward Brown Digital and Pinterest.

The Hack: Even when your online business doesn’t lend itself to visible storytelling, there’s at all times an emotion or concept you may evoke with the fitting picture. In the event you’re an accounting agency, a photograph of a tax kind in all probability isn’t going to generate a lot pleasure. However an image of a surprising trip setting tagged with “tax return” within the description will.

4. Give ’em what they need

Pinterest is a superb place to share your services, but it surely’s additionally a spot to share the concepts and inspiration that your viewers is on the lookout for. 

The Hack: Create Boards which are much less about your model and extra about your viewers. In the event you’re a clothes retailer, create Boards about vogue developments, seasonal types, or celeb seems. In the event you’re a restaurant, create Boards about recipes, cooking suggestions, or meals presentation concepts.

5. Use Wealthy Pins

Wealthy Pins robotically sync info out of your web site to your Pins. There are 4 sorts of Wealthy Pins: app, product, recipe, and article. Wealthy Pins present extra context about an concept as a result of they present additional info instantly on the Pin.

The Hack: Arrange Wealthy Pins to your web site to offer extra info and drive increased engagement. For instance, product Wealthy Pins embrace real-time pricing and availability, whereas article Wealthy Pins present the headline, writer, and story description.

6. Pin persistently with Tailwind’s SmartSchedule

Sustaining a constant pinning schedule is essential for partaking your viewers and maximizing attain. Nonetheless, manually pinning at optimum occasions may be difficult.

The Hack: Make the most of Tailwind’s SmartSchedule to robotically decide and schedule Pins on the most partaking occasions to your particular viewers. This ensures your content material is posted when your viewers is most lively, rising the chance of engagement.

BONUS: Tailwind consists of a median weekly Pin quantity indicator to point out you at a look how a lot you could have Pinned. Attempt to Pin at the least 10 occasions/day.

7. Leverage Tailwind’s Interval Pin Scheduling

To maintain your viewers engaged, it’s essential to have a gradual circulate of content material. Nonetheless, manually scheduling Pins may be time-consuming and inconsistent.

The Hack: Use Tailwind’s Interval Pin Scheduling to automate the distribution of your content material over time. This characteristic lets you area out your Pins, guaranteeing a constant circulate of content material throughout boards with out overwhelming your viewers. It’s significantly helpful for seasonal campaigns or evergreen content material that may profit from common publicity.

8. Leverage evergreen content material

Pinterest is an evergreen content material platform the place Pins can drive site visitors and engagement for years. Over 60% of Saves are from Pins over a yr outdated. Give attention to creating timeless content material that continues to be related to maximise long-term engagement. 

The Hack: Design Pins that handle frequent, ongoing person wants similar to suggestions, tutorials, or sources that don’t go outdated. For example, when you’re within the meals area of interest, recipes like “Fast Weeknight Dinners” have perennial enchantment. Use analytics to determine your best-performing evergreen content material and refresh these matters periodically with up to date visuals or descriptions.

9. Intention for Viral Pins

The highest 1% of Pins account for over 50% of whole impressions and clicks. Crafting high-quality, partaking Pins will increase the chance of going viral, considerably boosting your attain and site visitors.

The Hack: The #1 tip for viral Pins is to stay to a vertical format. Pinterest permits for horizontal picture add, however these Pins don’t carry out in addition to vertical facet ratios.

BONUS: Uncooked photographs carry out finest for some classes of content material. Try this chart and to see what’s seemingly finest to your class.

10. Optimize Pin Descriptions and Titles

Nicely-crafted descriptions and titles improve discoverability. Incorporate related key phrases naturally to enhance search rankings and engagement.

The Hack: Write clear, concise descriptions that incorporate related key phrases naturally. Take into consideration what your viewers would possibly seek for, and embrace these phrases. Pair this with compelling, benefit-driven titles like “The way to Arrange Your Pantry in 10 Minutes” or “5 Ideas for a Stress-Free Wedding ceremony.” Use Tailwind’s instruments to investigate your key phrase technique and guarantee your content material is optimized for Pinterestu2019s search engine.

11. Make the most of high-quality photographs

Excessive-quality photographs usually tend to be saved and shared. Guarantee your Pins characteristic clear, visually-appealing photographs to draw and interact customers.

The Hack: Incorporate daring textual content overlays and vibrant colours to seize consideration. Keep away from cluttered designs, and stick with non-script fonts. Instruments like Tailwind Create might help you generate professional-quality designs which are tailor-made to your branding and optimized for Pinterest.

BONUS: Add alt textual content to your photographs to extend accessibility for folks with visible impairments. Strive Tailwind’s Free Alt Textual content Picture Generator to make the method quick and simple. 

12. Align your content material with Pinterest developments

Pinterest Developments reveal the matters and classes gaining reputation on the platform, providing a singular alternative to create content material that resonates along with your viewers. Pins can go viral throughout all classes, however specializing in trending matters provides your content material a better likelihood of reaching extra folks.

The Hack: Use Pinterest Developments to determine the themes at present charming customers, similar to seasonal matters, rising types, or vacation planning. Tailor your content material to suit these developments whereas staying true to your model. For instance, if cozy fall decor is trending, a life-style model might create “High 5 Cozy Dwelling Room Concepts” or “DIY Autumn Wreath Tutorials.” By aligning your content material with what’s trending, you enhance engagement and place your model as related and well timed.

Conclusion

With these methods and Tailwind’s highly effective Pinterest instruments, you’ll be properly in your option to mastering Pinterest advertising and marketing and rising your online business with ease. Begin implementing these hacks in the present day and watch your Pinterest presence thrive!