An efficient Fb advertising and marketing technique is extra than simply making a Web page and posting often. You want an everyday circulation of content material to interact your viewers and keep an natural presence on the platform. That is simpler stated than carried out while you continuously need to provide you with recent Fb content material concepts.
That’s why we put collectively this information on 16 Fb posting suggestions and publish concepts to encourage you. Let’s have a look.
1. Ask questions
One nice solution to begin conversations together with your viewers is by merely asking questions. It appears so primary, and also you shouldn’t use this for each publish, nevertheless it’s nonetheless a strong technique.
Assume creatively concerning the sorts of questions you possibly can ask. You’ll be able to work to get real viewers and buyer enter on enterprise choices. Or you possibly can ask random questions which might be related to your trade in an try to get extra engagement in your publish.
Discover how Bloom Vitamin asks followers what they’re most enthusiastic about this summer season. The query comes with a publish selling its new summer season power drinks.
Think about how one can additionally ask your viewers related questions which might be enjoyable and simple to answer. You could even generate future content material concepts from their responses.
2. Go behind-the-scenes
One other nice Fb content material thought is sharing behind-the-scenes (BTS) photographs of your enterprise. There are numerous methods to do that. Present how merchandise are made, introduce your staff or embody bloopers of different movies or campaigns.
This helps to spice up transparency, permitting you to get on a extra private stage together with your viewers. So you possibly can successfully construct belief and connection.
ColourPop Cosmetics selected to share a brief video clip exhibiting the BTS of its new Shrek assortment marketing campaign.
3. Interact in trending subjects
An efficient solution to enhance attain and engagement is to publish about trending subjects individuals are speaking about. Not solely can this enhance your possibilities of showing in feeds, however individuals will probably be extra prone to touch upon and share your posts as nicely.
Sprout Social created related content material primarily based on the “Jet2 Vacation” pattern that’s taking up the web.
The publish included some attention-grabbing analytics insights concerning the subject. This opened a chance to creatively place our predictive media intelligence options.
4. Create branded graphics
Like most social networks, Fb is a extremely visible platform. In actual fact, pictures account for 48% of name content material on the platform, in response to the 2025 Content material Benchmarks Report.
So no matter message you need to convey is extra prone to resonate by way of visuals. That’s the place your branded graphics are available in, supplying you with the proper format to transform textual content into pictures.
These are graphics incorporating your organization’s brand, fonts and colours. To allow them to allow you to keep visible consistency and enhance branding.
And these don’t all need to have the identical type, both. Convey varied shades of your model colours into the graphics to assist all of them look distinctive. Add shapes, icons, photographs or illustrations to assist visualize what your textual content says.
Don’t overlook to optimize your graphics primarily based on every platform’s optimum picture sizes.
Branded graphics are good as a result of they’re so versatile! Use them to share quotes, memes, motivational sayings, related suggestions and extra. Burger King makes it enjoyable by sharing graphics portraying totally different types of fries for Nationwide Fries Day. It encourages the viewers to “select (their) fighter” to drive interactions.
5. Inform tales
Get private together with your viewers by telling tales that resonate. Model storytelling is a good way to attach together with your Fb followers on a unique stage.
Inform tales about how your enterprise got here to be or share the challenges of working a enterprise. You’ll be able to even get your social media supervisor to have enjoyable with their function and be actual about their very own jobs (to a degree).
These assist to humanize your model, permitting you to construct a extra private connection together with your viewers.
It’s also possible to inform different sorts of tales to depart an emotional impression in your Fb followers. Charity Water usually tells actual human tales of the communities the group is supporting.
However tales may also be extremely impactful, even from a advertising and marketing angle. See how OLIPOP tells the childhood story of musical artist Tanner Adell to advertise its new Cream Soda taste.
6. Create extra movies
Fb loves when customers publish movies. It even dedicates a complete “Video” part to this format.
For this reason movies are glorious Fb publish concepts to enhance your technique. The 2025 Content material Benchmarks Report even discovered that video content material is gaining traction in sure industries. This consists of sectors like retail, shopper product manufacturing and industrial manufacturing.
So having a sturdy Fb video advertising and marketing technique is important, particularly for manufacturers in these sectors.
Create movies to teach audiences, reveal your merchandise, inform model tales and extra. If it aligns together with your model identification, you possibly can even deal with comedy content material to entertain your viewers.
You don’t want a complete video manufacturing crew to create video for Fb both. Manufacturers like Chewy repurpose user-generated movies and influencer content material for his or her Fb. Equally, curate high-quality movies out of your model neighborhood to create partaking Fb posts.
7. Share product photographs
This one in all probability appears apparent. In fact, you need to share your product photographs on your enterprise Fb publish.
However you’ll want to stage up from generic product photographs to make your posts extra partaking. Get inventive with the best way you current and spotlight your merchandise. Take into consideration flatlays, themed photoshoots and close-up texture photographs. Temper boards and color-coordinated photographs are additionally a good way to make your merchandise look much more interesting.
Right here’s a fascinating instance from Fenty Magnificence. Discover the strategic use of props that mix with the product in focus.
8. Create engaging shoppable posts
Take it a step additional and switch your product photographs into shoppable posts. These are posts with product tags that customers can click on to get extra product data. So your followers can simply discover out what the product is, how a lot it prices and extra. If in case you have a Fb Store arrange, they’ll even purchase the product straight inside Fb.
This shortens the shopping for journey, permitting you to drive extra conversions. See how File shares eye-catching visuals with shoppable product tags.
9. Develop infographics
Infographics are traditionally recognized for complicated information visualizations. However with the proper design, they may also be an enticing Fb content material format. Along with being visually interesting, they supply worth by sharing necessary info.
Share your individual informational charts and graphs on Fb to assist educate your viewers on varied trade subjects. On the similar time, don’t simply restrict your self to charts and numbers. Take a cue from Chewy and use infographics to share bite-sized data that may be helpful on your neighborhood.
10. Present your persona
Your online business Fb Web page doesn’t need to be all enterprise on a regular basis. In actual fact, it helps to point out some model persona all through your posts and publish captions.
The easiest way to honor this content material thought whereas posting on Fb is to make sure you have model voice pointers. So everybody placing collectively social media content material on your firm is aware of how far they’re capable of go by way of persona.
For manufacturers like Wendy’s, unhinged and relatable humor resonates with its Millennial and Gen-Z viewers. So the model isn’t afraid to point out off a comical persona by way of its Fb posts.
11. Promote weblog posts
A tried-and-true Fb publish thought that can by no means go away: sharing your organization’s weblog posts.
Doing so helps you retain your Fb Feed stuffed with recent content material. That is nice for partaking your viewers, particularly because you’re sharing content material that provides worth to their lives. It additionally helps your content material advertising and marketing efforts as you concurrently promote the most recent posts out of your weblog.
So your social media advertising and marketing and content material distribution efforts go hand-in-hand.
PetLab Co. commonly shares the corporate’s newest weblog posts on Fb. So followers get updates on invaluable details about caring for his or her pets. On the similar time, the corporate will get to take care of a constant publishing schedule.
Whereas it’s a good suggestion to share your weblog posts on Fb, be certain to combine issues up a bit. Alternate between totally different content material codecs, equivalent to graphics, photographs and movies to diversify your Feed. So that you’re not boring your viewers by sharing the identical sort of content material time and again.
Benefit from Sprout’s content material calendar to visualise your content material combination. Then use the drag-and-drop editor to simply swap issues up and optimize your content material plan.
12. Share trade suggestions
Sharing suggestions and tips of the commerce is a good way to extend engagement and attain together with your viewers. They’re seemingly all the time after extra intel, so the extra you possibly can present, the higher.
Present suggestions, concepts and how-to directions that can profit your viewers of their day by day or skilled lives. At Sprout, we commonly create Fb posts to information trade practitioners and decision-makers. See the next publish the place we share three must-have qualities in an AI social media software.
13. Create contests and giveaways
Need a surefire solution to seize person consideration and enhance engagement? Host a contest or giveaway that your audience can be serious about. It’s a good way to extend attain, model consciousness, engagement and general followers.
We are saying related to your audience as a result of should you give one thing like an iPad away, actually anybody may very well be serious about coming into. As an alternative, should you’re a bodybuilding-focused fitness center, you may need to choose a prize that’s rather more area of interest. For example, an entry into an area competitors or a 12 months’s provide of protein powder.
Scholastic and The Magic College Bus collaborated on a giveaway contest the place the prize is a Ms. Frizzle sweatshirt. The principles additionally require individuals to share their favourite quote from the enduring fictional trainer. So the people who find themselves most certainly to take part are those that are precise followers of the cartoon.
The perfect prize for a contest or giveaway is product or a subscription to your service. But when your enterprise runs a bit otherwise, contemplate what else solely your particular viewers can be serious about.
14. Promote reductions and gross sales
In the identical vein, share any main gross sales or providing reductions chances are you’ll be working. This may be particularly enjoyable should you create flash gross sales or Fb-only reductions on your followers. It’s a good way to reward individuals for liking your Fb Web page.
As a result of such a content material additionally converts nicely, low cost and sale alert posts are nice concepts for selling on Fb as nicely.
Spoonflower shared an attractive Fb publish selling the web site’s summer season sale.
15. Put up at optimum occasions
Among the finest Fb posting suggestions is to get your timing proper. Be sure you share your posts at occasions when your viewers is on-line and engaged, or you can miss out on a number of interplay.
Sprout’s Fb integration makes it simple to good your publish timings. You’ll be able to schedule your posts to routinely publish at your viewers’s most energetic occasions. Which means: no extra setting alarms to manually push out posts and no extra forgotten drafts.
It even suggests Optimum Ship Occasions primarily based on how your viewers has interacted together with your content material. This takes the guesswork out of planning your publishing occasions, serving to you drive extra engagement.
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16. Check varied posting frequencies
In relation to social media advertising and marketing, there’s no one-size-fits-all technique for each enterprise.
There could also be some overarching finest practices that apply to everybody. However past this, there’ll all the time be some content material concepts and techniques that work higher in some industries over others.
This is applicable to your posting frequency as nicely. Whereas some manufacturers might profit from posting much less, others may must publish a number of occasions a day. That’s why it’s a good suggestion to check totally different posting frequencies to see what works for your enterprise and your viewers.
Understanding viewers preferences and behaviors by way of Fb monitoring can improve your viewers engagement.
Use the Put up Efficiency Report on Sprout to know how your Fb posts are performing. See how the metrics change as you experiment with totally different publishing frequencies. It will assist you determine the best variety of posts to drive extra visibility and engagement.
Flip these Fb posting suggestions into a strong technique
The content material concepts and posting suggestions shared above ought to provide you with a head begin to create partaking Fb posts. Wish to put them to the take a look at? Use Sprout’s scheduling and administration instruments to good your timing and handle all of your content material in a single place. Get began with a free 30-day trial.
