Final Up to date on Could 1, 2025 by Eve Dawes
Meet the East West bag | The best purse to be seen with this 12 months!
The East West bag developments exhibits no indicators of slowing down, if something it’s nonetheless gaining traction with so many designer manufacturers hopping on this development and creating their very own modern silhouette variations. As seen at Chanel, Dior, The Row, Alaïa, Prada, Hermès and Bottega Veneta to call just a few. Individuals love how sensible and timeless this purse is however what’s an East West bag? Which manufacturers and types are trending? Hold scrolling as I’ve researched this development, what the celebrities and vogue editors are saying to convey you the most popular types for 2025.
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What’s an East West bag
East West luggage are modern, rectangular purses that date again to the 1950’s. East-West purses are just like a Baguette however with longer, thinner straps which are positioned in the direction of the center of the bag fairly than being at both finish.
What actually made this fashion take off was when Jean Paul Gaultier launched an elongated JPG Shoulder Birkin again in 2004 at his first present as inventive director of Hermès. They’ve been taking a again seat till just lately when quiet luxurious got here again into fashion and have caught round ever since. So right here’s what you should know in regards to the East West bag development in 2025!
What’s the East West bag development
What kicked off the East West bag development? Some credit score Maria Grazia Chiuri who showcased the Dior Girl D-Pleasure as a part of their 2022 Cruise assortment. The Dior East West bag ‘Girl D’Pleasure’ is an elongated, rectangular model of their notorious Girl Dior bag.
Different designer manufacturers have been fast to catch on with their very own variations together with Louis Vuitton Pochette Métis East West bag, Bottega Veneta East West Andiamo Bag and Hermès re-released its Shoulder Birkin AKA JPG Birkin. When you’re fed up with carrying your Birkin by it’s prime deal with, try this extra relaxed model that may be worn as a shoulder bag.
These types took off rapidly with the style set and began cropping up at Copenhagen Style Week. Celebrities have been fast to undertake this fashion and lead the cost on this purse development. Hailey Bieber has been seen carrying each Ferragamo’s vast Wanda clutch which is difficult to seek out in inventory, she’s bought it out in most locations however I discovered just a few Ferragamo E/W Wanda Purses to share with you! In addition to Freja New York’s Caroline bag which is far more funds pleasant.
Rihanna, Rosie Huntington-Whiteley, Miley Cyrus and Julianne Moore have all been seen with Alaïa’s east West Bag ‘Le Teckel’. Though movie star followers of this development embody Charli XCX, Kendall Jenner and Ayo Edebiri.
Why is that this purse silhouette so fashionable
A part of the rationale the East West bag development is so fashionable is as a result of it’s so timeless and versatile. It’s a type of luggage that methods for each the day and night time, informal and extra dressy events. With lots of people ditching their designer luggage in concern of utilizing them in sure cities and locations and preferring quiet luxurious and minimalist types as a substitute.
This modern fashion checks all of the containers for why it ought to grow to be the subsequent bag in your purchasing listing: minimalist, versatile, numerous worth factors and a sensible dimension shoulder bag. Take a look at #handbagtiktok to see precisely how fashionable it’s.






Though in case you do want sparklier, extra assertion making purses, embellished types are simply as in fashion too like Magda Butrym’s Brigitte Trapeze and Dior’s embellished Girl D-Pleasure variations.
20 greatest East West luggage
These are the most popular East West luggage trending now as chosen by vogue editors and seen essentially the most on celebrities:
- Hermès East-West Birkin.
- Alaïa Le Teckel shoulder bag.
- Khaite Simona leather-based shoulder bag.
- Bottega Veneta East-West Bag ‘Andiamo’.
- Bottega Veneta East-West Arco Tote.
- The Row Abby bag.
- Magda Butrym Brigitte Trapeze.
- Jil Sander Cannolo bag.
- Dior Girl D-Pleasure bag.
- Freja New York: Caroline and Chrystie.
- Hereu Felca Knot leather-based shoulder bag.
- The Row EW Margaux and new 90’s bag.
- Ferragamo Extensive Wanda clutch.
- Chanel East-West Chocolate Bar bag.
- Prada East West bag ‘Bonnie’.
- DeMellier The New York shoulder bag.
- Savette Slim Symmetry Pochette Bag.
- Saint Laurent Suzanne Baguette shoulder bag.
- Anthropologie East West shoulder bag.
- Aqua.
The East West luggage to buy proper now
When you’re in search of a modern, versatile bag that you would be able to rely on staying in fashion for some time so as to add to your purse assortment try these greatest promoting types. When you’re in search of a very timeless purse, search for East-West luggage in basic shapes, with minimalistic designs and in a strong, impartial shade.
I personally like Chanel East West luggage for traditional styling, Bottega Veneta for a contemporary look and Dior East West luggage as a contemporary tackle the Girl Dior for designer choices and Freya and Mango as luxe for much less choices. Don’t be afraid to take a look at the pre cherished market too for discontinued classic types just like the Chanel East West bag ‘East West Flap Bag’.