Sprout Social options are designed that can assist you transfer on the pace of social. We launch over 100 updates per 12 months that span throughout publishing, engagement, analytics, social listening and buyer care. That’s quite a lot of social media instruments at our prospects’ disposal.
In fact, there are a couple of fan favorites. The Good Inbox, Approval Workflows, Tagging and extra all get quite a lot of love on social and on overview websites like G2, however there are some lesser identified Sprout options that deserve some hype as effectively.
On this article, we’re highlighting Sprout Social options you won’t learn about. These instruments simplify workflows, empowering groups to do extra on social, with ease.
What does Sprout Social do?
Sprout Social is an all-in-one social media administration platform that unlocks the complete potential of social for each space of your group, developed over a 15-year journey of innovation alongside the social media panorama. Our options span the complete spectrum of social media administration, together with publishing, engagement, buyer care, reporting, analytics, social listening and worker advocacy.
On high of that, Sprout integrates with the instruments you like, together with (however not restricted to) Salesforce Service Cloud, Google Analytics and Tableau. These social media administration integrations break down inner silos, delivering crucial insights that unite groups round one core viewers.
Attempt Sprout totally free
Sprout Social publishing options
Yow will discover every part you might want to develop and handle a constant posting cadence throughout all main platforms within the Publishing Part of Sprout Social. If you wish to stage up your publishing workflow, attempt these must-know Sprout Social options.
1. Share crucial context with Calendar Notes
Image this: You already know a serious promotion or occasion is coming, however you haven’t obtained the small print wanted to craft the right publish. Now, your publishing calendar has a number of clean spots you already know you’re holding for the promotion—however nobody else does.
Calendar Notes democratize that data by appearing as a placeholder in your Publishing Calendar. This prevents your colleagues from scheduling further content material as a result of they see a spot in your publishing queue. It additionally provides enterprise leaders a extra correct view of your publishing cadence.
You should use Calendar Notes to share concepts along with your group, or to share reminders to amplify content material from influencers and enterprise companions.
2. Schedule straight out of your browser with the Sprout browser extension
In case you depend on curating industry-specific information to spice up thought management in your model’s social accounts, you might want to use the Sprout Social browser extension.
This device brings the Compose Window with you as you browse the net for related articles to share. Whenever you discover one thing that will attraction to or intrigue your viewers, merely click on on the extension so as to add it to your Sprout Queue.
3. Drive Instagram site visitors with SproutLink
Hyperlink in bio instruments empower entrepreneurs to advertise as many hyperlinks as their technique calls for on Instagram, however there are trade-offs. For instance, leaping between a social media administration device, a hyperlink in bio device and Instagram to ensure every part is constant can shortly grow to be a tedious job.
That’s why we created SproutLink. SproutLink consolidates your Instagram publishing workflow by creating posts, managing and reporting on related hyperlinks all inside Sprout Social. SproutLink creates a clickable model of your Instagram grid that offers your viewers extra content material selections and methods to discover your model.
4. Preserve content material manufacturing on monitor with Exterior Approvals
Sprout’s Message Approval workflow is a game-changer for social media groups navigating multi-step content material overview processes. However do you know it’s not restricted to people with seats in Sprout?
Manufacturers utilizing the Sprout Social Superior Plan can add exterior approvers just by including the person’s e mail handle to their Message Approval workflow. As soon as the consumer verifies their e mail handle, they’ll overview assigned posts, present suggestions and provides their stamp of approval.
Plus, Sprout will ship exterior approvers automated reminder emails main as much as their deadline if an approval hasn’t come by but. This not solely saves effort and time, however it alleviates the frequent ache level of remembering to observe up.
Sprout Social engagement options
On social media, engagement is every part. We’re not speaking about your engagement KPIs—though these are essential, too. We’re speaking concerning the methods you join and construct relationships along with your target market.
These Sprout Social options will provide help to wow them each time.
5. Use search operators to optimize Model Key phrases
Some folks will speak about your model on social with out ever tagging your accounts straight. The Model Key phrases device helps make sure you don’t miss these engagement alternatives by pulling particular key phrase mentions from X (previously referred to as Twitter) straight into your Good Inbox.
You may even use search operators to additional refine these key phrases. Right here’s how they work:
Say you handle social media technique for Sprout Espresso Co. On-line, prospects steadily check with your model as “Sprout Espresso Inc.” as an alternative of “Sprout Espresso Co.”, leading to some missed alternatives to interact your followers. To catch these messages going ahead, you should utilize the “OR” search operator whereas organising a brand new Model Key phrase.
When you add the search operator, X posts together with both key phrase will present up in your Good Inbox in actual time.
6. Robotically full @mentions solely feedback
Whereas followers tagging their associates in a remark increase your model’s visibility, these feedback can crowd your Inbox. To avoid wasting time, you possibly can allow Full @point out Feedback in Sprout’s Inbox Settings.
Little instruments like these make a giant distinction in terms of decreasing the quantity of noise happening in your social media inbox. Much less noise means social buyer care brokers can keep centered on the messages that matter most.
7. Create customized inbox views based mostly on message sentiment
Sprout’s AI-powered sentiment evaluation instruments assist entrepreneurs and customer support brokers monitor model well being in each messages and critiques, which improves effectivity and mitigates danger.
Making a customized inbox view based mostly on unfavourable sentiment offers you a birds-eye view of the less-than-glowing suggestions your enterprise has obtained inside a given time interval. It’s not at all times enjoyable to take a look at, however it’s an important option to keep watch over potential social media crises. If a number of complaints share related themes, you can too use this intel to pitch crucial buyer expertise enhancements to the remainder of your group.
Sprout Social reporting & analytics options
Reporting is usually crucial—and most time-consuming—facet of a social media supervisor’s job. Consolidating a number of network-specific metrics into one complete report and not using a refined reporting device can take hours, if not days.
Sprout’s reporting and analytics instruments are designed to assist customers inform compelling tales with knowledge. The next Sprout Social options make quantifying the influence of your social media efficiency simple:
10. Preserve stakeholders knowledgeable with scheduled PDF reviews
Automating report supply is a simple option to take a recurring job off your to-do record. With Sprout, you possibly can schedule reviews to ship to as much as 25 folks weekly or month-to-month.
Clients with our Premium Analytics add-on can simply share reviews with anybody utilizing direct hyperlinks, even when they don’t have a Sprout account. These hyperlinks replace routinely, strengthening alignment between groups and inner stakeholders.
11. Get granular insights with Tagging
Tags are a game-changing Sprout characteristic that helps entrepreneurs group and categorize posts for versatile reporting on content material by theme, kind, marketing campaign—the alternatives actually are infinite.
For extra detailed reporting choices, we advocate organising Tag Collections. These allow you to set up Tags with related themes. For instance, a retail model may arrange a buyer help Tag Assortment that teams all of their issue-specific Tags, like “Transport Delay”, “Broken Product” and “Unfavourable In-Retailer Expertise”.
You may analyze Collections and drill down into particular Tags inside Collections utilizing the Tag Efficiency Report. This report gives easy-to-follow knowledge visualizations and post-level insights that demystify the efficiency of tagged posts and messages.
12. Increase your reporting capabilities with My Experiences
If you wish to actually maximize your social media reporting choices, then you definately want My Experiences, obtainable in Sprout’s Premium Analytics device.
With My Experiences, you possibly can construct customizable reviews full with a number of tables and dynamic visualizations—like bar and line charts—to match efficiency throughout a variety of networks. Filtering choices enable groups to go broad to granular in just some clicks, sorting knowledge by metric, Tag, content material kind and extra.
When you’ve organized the information to your liking, you possibly can add crucial context utilizing annotation widgets which can be excellent for govt summaries and miscellaneous notes. All these instruments work collectively to assist groups perceive social’s influence at a look, in a format that resonates.
Sprout Social Listening options
Social Listening is a Sprout Social premium answer that enables manufacturers to uncover traits and actionable insights from social. This AI-powered device scales the method of premium knowledge ingestion, delivering actionable insights wanted to information your future technique.
As a result of Listening is a premium add-on, trial accounts don’t have entry to the device. Nevertheless, you possibly can nonetheless see it in motion by scheduling a demo. In case you do, listed below are two options to ask about:
13. Cut back pointless noise with spam filtration
Spam posts on social media are like taxes or site visitors jams—they’re annoying, however inevitable. That’s why it’s essential to put money into instruments that tune them out.
Sprout Social’s Listening device has inbuilt filtering know-how that excludes frequent noise classes like sweepstakes, gross sales listings, coupons and grownup content material. In case your Listening Subject is pulling spam messages that don’t fall into these classes, you possibly can arrange customized filtration choices utilizing the spam writer’s location or web site data.
These instruments improve the accuracy of your listening knowledge, so that you’re left with insights pushed by actual folks—not bots.
14. Get real-time alerts when dialog quantity spikes
Keep forward of surprising dialog surges with Listening Spike Alerts. These real-time notifications routinely flag vital will increase in message quantity inside your Listening matters, so you possibly can reply shortly to rising traits, viral moments or potential points.
Customise alert thresholds based mostly in your model’s baseline exercise to make sure you’re solely notified when it issues most. Whether or not it’s a sudden inflow of buyer suggestions, a PR second gaining traction or a competitor making headlines, Spike Alerts provide help to act quick and keep knowledgeable—with out having to always monitor dashboards.
Spike Alerts are delivered by way of e mail and built-in into your Good Inbox, holding your group linked to the moments that matter most.
Sprout Social AI options
AI and automation is embedded throughout Sprout’s whole platform, enabling your group to unlock creativity whereas rising social media’s enterprise influence. From surfacing traits in social conversations to optimizing publishing and buyer care, these instruments provide help to do extra with much less effort.
15. Draft partaking publish copy in seconds with AI Help
In line with the 2025 Content material Benchmarks Report, manufacturers revealed a mean of 10 social posts per day throughout all networks. Industries like retail, media and sports activities steadily surpass this quantity, reaching as much as 43 posts per day.
That’s 1000’s of posts manufacturers must publish every year—method an excessive amount of work for social media managers juggling technique, reporting, influencer advertising and extra. That’s the place AI Help is available in.
AI Help gives generative AI-powered copywriting help straight inside the Compose Window—Sprout’s device for creating and scheduling new social posts.
Even in case you don’t use the instructed publish copy word-for-word, it may nonetheless present much-needed inspiration that can provide help to break by author’s block. You too can use it to regulate the tone of your authentic copy to be extra pleasant, assured or skilled.
16. Elevate buyer care experiences with AI Help
Our group usually will get requested about learn how to practice customer support brokers for social buyer care. We now have fairly a couple of sources on the subject (together with this social media customer support coaching deck), however if you wish to make pleasant, on-brand customer support your model’s normal, you might want to attempt Improve by AI Help.
Improve by AI Help eliminates guesswork on your brokers. It recommends different replies that improve tone of voice and elaborate on responses. This reduces brokers’ general social media response time, leading to higher, sooner buyer care experiences that also really feel personalised.
17. Improve social listening queries with assist from AI
Sprout’s Social Listening device makes use of synthetic intelligence to sift by billions of knowledge factors to highlight traits, insights and key learnings important to your technique, however that know-how isn’t restricted to the again finish of our system.
Use good AI know-how to maximise the device’s potential by the next options:
- Analyze by AI Help: Spot vital phrases, hashtags and key phrases simply from straight inside the Dialog tab of your Listening Subjects. This device elevates key insights and shows them in clear sentences so you can begin making data-driven choices sooner.
- Queries by AI Help: Generate key phrase options for Listening queries to make your search extra exact and complete. You too can use this device to generate Theme options, that are further groupings you possibly can apply to your messages inside your Listening Subject for deeper insights.
- Summaries by AI Help: Get the TL;DR on Listening messages with greater than 800 characters. The generated summaries will pull crucial data and themes from the publish, so that you don’t have to go away issues as much as likelihood by skimming.
Sprout Social Influencer Advertising and marketing options
Sprout Social Influencer Advertising and marketing platform provides you the instruments to search out the fitting creators, handle partnerships with ease and measure the influence of your campaigns—multi function place. From discovery to reporting, these options provide help to scale your program and drive significant outcomes.
18. Consider creators with confidence utilizing Model Security
Shield your model status earlier than partnerships start with Model Security, a characteristic that scans public posts from the previous 12 months and assigns a danger stage based mostly on customizable standards.
Sprout Social Influencer Advertising and marketing features a set of default security classes, which incorporates alcohol, grownup content material, playing and extra. Admins have the ability to customise these guidelines or add new ones to mirror model particular sensitivities.
Whether or not you’re working with creators at scale or navigating high-stakes campaigns, Model Security helps you companion with peace of thoughts.
19. Streamline influencer approvals with Assessment instruments
Take the guesswork out of creator collaboration with inner and collaborator critiques, which might be accomplished inside the creator view.
This characteristic makes it simple for manufacturers to approve content material earlier than it goes stay—making certain each publish aligns with marketing campaign targets and model tips. Creators can add drafts straight in-platform, the place groups can overview, go away feedback and request edits, multi function centralized area. With Assessment, you’ll eradicate scattered suggestions loops and construct stronger partnerships by clearer communication and smoother workflows.
20. Construct polished marketing campaign summaries in minutes
Influencer Advertising and marketing’s One-Sheet Builder routinely generates a sophisticated, shareable snapshot of key marketing campaign particulars, highlighting creators, deliverables, efficiency metrics and extra. With just some clicks, you possibly can customise your one-sheet and export it as a sophisticated PDF to share with stakeholders or shoppers.
Customers can select from one among 5 default templates or create a brand new One-Sheet from scratch. It’s a quick, efficient option to talk outcomes, reinforce the worth of your influencer technique and maintain groups aligned on what success seems like.
Expertise these Sprout Social options firsthand
You may check drive many of those options for your self, even in case you’re not already a Sprout buyer.
Join your free 30-day trial of Sprout Social at present. Sprout begins gathering knowledge out of your social media accounts as quickly as you join them, so that you’ll be capable to attempt all these options (and extra!) in much less time than it takes to schedule a publish.
Begin Your 30-day Trial
