Pinterest is a visible social media platform that many individuals use for planning tasks and discovering inspiration. This makes it a superb community for various kinds of manufacturers and industries to attach with their viewers. Questioning if Pinterest might be match on your model? You’ll need to have a look at some key Pinterest statistics to seek out out.
Having a fundamental understanding of social media statistics offers you an thought of the kind of individuals who use the platform and the way they use it. This helps you resolve how the Pinterest matches into your general social media technique.
We’ve put collectively 25 important Pinterest stats on demographics, conduct and extra to tell your efforts. Let’s have a look.
Pinterest stats each marketer ought to know
1. Pinterest is the 15th most-used social media platform
With regards to customers, Pinterest is the fifteenth hottest social media platform worldwide as of April 2024. The primary 4 are, in fact, Fb, YouTube, WhatsApp and Instagram. (WhatsApp and Instagram are tied for third place.)
Whereas Pinterest is probably not as big as a number of the different social media networks, that doesn’t imply it’s not worthwhile. In truth, The 2025 Sprout Social Index™ discovered that 42% of shoppers have a profile on the platform. This places it among the many prime 10 social platforms the place shoppers have a profile.
2. 1 in 3 Pinterest customers have an revenue of over $100k
Pinterest is a platform that’s completely poised for social commerce. As a result of one-third of the platform’s customers have an annual revenue of over $100,000, they’re prepared to purchase once they browse the platform for merchandise. That’s why luxurious manufacturers need to flock to advertising and marketing on Pinterest, making it the primary platform for purchasing luxurious.
3. Pinterest generated $1.15 billion in income in This fall of 2024
Regardless of Pinterest not having as many customers as a number of the larger social networks, it continues to see a gentle rise in income. In This fall of 2024, it lastly hit the billion-dollar mark, producing $1.15 billion in income.
All this to say, Pinterest is a worthwhile platform, which suggests it’s secure. It’s a good suggestion to spend money on a Pinterest advertising and marketing technique so you may reap the benefits of this platform.
4. Pinterest’s annual pattern predictions have an 80% success charge
Yearly, Pinterest publishes a brand new “Pinterest Predicts” report. The report contains forecasts of upcoming developments primarily based on person searches and conduct. As a result of the platform’s information is so dependable, this report has had an 80% success charge for 5 years in a row.
This makes Pinterest extremely helpful for monitoring how your viewers’s pursuits are altering.
Pinterest’s 2025 pattern predictions embrace issues like:
- Fisherman aesthetic
- Castlecore aesthetic
- Sea witch-inspired make-up seems to be
- Maximalism in décor and style
- Cherry-inspired make-up and menus
- Nesting events for brand spanking new mother and father
- Rococo revival for weddings and events
Take a look at the full 2025 predictions checklist to see in case your model can reap the benefits of any upcoming developments.
Pinterest person statistics
5. Pinterest has 553 million month-to-month lively customers
Pinterest has over half a billion month-to-month lively customers. This can be a small fraction of Fb’s almost 3 billion customers, however Pinterest is steadily rising yr after yr (we’ve a stat for that, too).
6. Pinterest sees a 23.2% year-over-year development
Pinterest has at all times had a wholesome development charge, however 2024 was significantly spectacular. As of January 2024, the platform noticed a 23.2% year-over-year viewers development charge. This places it on the second spot among the many fastest-growing social media platforms, after Instagram.
For reference, Fb continues to be rising however at a charge of three.1%.
7. Virtually 90 million customers are positioned within the U.S.
In case you run a U.S.-based enterprise, Pinterest is perhaps a terrific choice for you. The U.S. viewers is by far Pinterest’s largest, with 89.9 million of its 553 million customers positioned within the U.S. (16.2%).
The following 4 hottest nations for Pinterest are as follows:
- Brazil: 38.93 million customers
- Mexico: 24.68 million customers
- Germany: 19.33 million customers
- France: 17.33 million customers
8. Pinterest customers search optimistic inspiration and schooling
Pinterest has a repute for being one of many extra optimistic social media platforms. Customers additionally hunt down any such positivity when interacting with manufacturers on the platform.
Our 2024 Social Media Content material Technique Report helps this. In truth, optimistic inspiration and schooling are the highest causes for model interplay on Pinterest. So manufacturers ought to create informative and academic content material to positively encourage their audiences.
9. Pinterest customers consider the platform fosters authenticity
With customized Feeds and curated Boards, Pinterest is a spot the place individuals can actually be themselves. In truth, 68% of month-to-month Pinners consider they are often their genuine selves on the platform.
This makes it an excellent social community for manufacturers to foster an genuine reference to their viewers. Focusing on area of interest curiosity teams is an effective way to construct a robust model neighborhood on the platform.
Pinterest utilization statistics
10. 78% of customers say Pinterest makes them really feel optimistic
In line with a Morning Seek the advice of examine, the overwhelming majority (almost 8 in 10) of Pinterest customers get a optimistic feeling from utilizing the platform. Plus, one other examine confirmed that searching Pinterest for a wholesome dose of inspiration will help forestall burnout and stress.
Our 2024 Social Media Content material Technique Report additional corroborates these findings. It discovered that 51% of all social customers really feel Pinterest is extra optimistic than different social media platforms. Amongst Gen Z, this quantity rises to 60%.
There are such a lot of advantages of Pinterest, however the truth that its customers are blissful and at peace needs to be a serious one.
11. 85% of weekly customers have made a purchase order from Pinterest pins
Pinterest customers are purchasing on the platform—a whopping 85% of weekly Pinners have made a purchase order primarily based on a pin they noticed from a model. Plus, the Morning Seek the advice of examine additionally discovered that 55% of Pinners see the community as a spot to buy.
That is nice information for manufacturers eager to drive purchases by means of Pinterest. Creating boards that function your merchandise can encourage individuals to purchase from you.
Pinterest viewers and demographics statistics
12. 69.4% of customers are ladies
The Pinterest person base has at all times skewed feminine, though there’s been a slight enhance in male customers. Virtually 70% of Pinterest customers are ladies, with 22.6% of customers males and eight% of customers unspecified or establish with one other gender. If ladies are an enormous a part of your goal demographics, Pinterest is a good platform to seek out them.
13. Pinterest’s largest viewers phase is ladies aged 25-34
The most important portion of Pinterest’s viewers is Millennial ladies aged 25-34, with that phase accounting for 20.4% of its international viewers. The second largest phase was ladies aged 18-24, taking over over 19% of the person base.
14. Pinterest has 26.1 million Gen Z customers
In line with projections, the platform ought to have round 26.1 million Gen Z customers in 2025. This might account for round 4.7% of its whole person base. That is up from 16.4 million in 2020 and 25.1 million in 2024, displaying that Gen Z shoppers are persevering with to affix the platform.
Additional, the 2024 Social Media Content material Technique Report discovered that Pinterest is hottest with Gen Z, Millennials and ladies.
Pinterest promoting and advertising and marketing statistics
15. Pinterest adverts have the next ROAS than different platforms
Pinterest adverts have been proven to ship considerably larger return on advert spend (ROAS) in comparison with different platforms. A Nielsen evaluation discovered that Pinterest had a 32% larger ROAS than different digital platforms. Get extra bang on your buck by selling Pins on Pinterest.
16. Customers save greater than 1.5 billion Pins per week
Pinterest customers are pinning greater than 1.5 billion Pins every week to greater than 10 billion Pinterest boards. These customers are planning dwelling decor, recipes, product inspiration and extra.
17. Pinterest adverts price $0.00 – $2.00 per conversion
Promoting on Pinterest is comparatively cost-effective. Companies sometimes spend between $0.00 and $2.00 for every conversion. In the meantime, clicks price even much less, with 26% of firms spending between $0.00 and $0.10 per click on.
Pinterest visitors and engagement stats
18. Pinterest averages over 1 billion month-to-month visits
Pinterest.com acquired 1.3 billion web site visits in March 2024, making it one of many extra in style web sites on this planet. This implies its customers are visiting the location a median of two or extra instances per thirty days.
19. Over 36% of Pinterest’s internet visitors comes from the U.S.
Pinterest is hottest within the U.S., so it is sensible that over one-third of its visitors is coming from the nation. The following 4 nations that go to Pinterest.com most frequently so as are Brazil, the Russian Federation, India and Colombia.
20. 96% of searches are unbranded
Practically all searches on Pinterest are unbranded. This implies individuals are looking for issues like “brown couch” or “floral wall artwork” reasonably than particular manufacturers. This presents a terrific alternative on your model to be found. Pinners aren’t loyal to a single model and as a substitute are hoping to seek out new manufacturers and merchandise they will purchase from.
21. Pinterest noticed a 50% year-over-year enhance in buyable objects being saved to boards
Pinterest is making a acutely aware effort to make its platform much more shoppable. The platform’s efforts haven’t been in useless because it now sees a 50% year-over-year enhance in shoppable Pins being saved to boards. With greater than half of Pinterest’s customers seeing the platform as a spot to buy, these buyable objects make it even simpler.
Pinterest stats for companies
22. 80% of weekly customers discover inspiration on the platform
In line with Pinterest, 80% of weekly Pinners really feel impressed by the platform’s purchasing expertise. This will contain discovering buy inspiration or discovering new merchandise and types.
Due to this, Pinterest is the right platform for companies to encourage shopping for choices. Promote your merchandise by means of eye-catching Pins and informative guides to succeed in potential consumers.
23. Pinterest drives tailor-made product discovery
Similar to different social media algorithms, Pinterest works to personalize the person expertise. Which means customers see Pins tailor-made to their distinctive pursuits and behaviors.
So it’s no marvel the platform drives tailor-made product discovery. Pinterest additionally shared that 84% of weekly Gen Z customers uncover merchandise becoming their style and elegance whereas purchasing on Pinterest.
This in the end makes Pinterest a strategic social community for manufacturers which might be attempting to get their merchandise in entrance of Gen-Z-ers.
24. Buyers on Pinterest spend twice as a lot as customers on different platforms
Pinterest customers spend 2x as a lot when purchasing on Pinterest than they do when purchasing on different social media platforms. Don’t be shy about placing your merchandise on the market in the case of Pinterest. Demographic information exhibits that Pinterest customers have the next revenue and are spending extra on their purchasing sprees.
This illustrates the worth of investing into advertising and marketing on Pinterest, particularly for manufacturers who promote merchandise with the next worth level. This contains furnishings and designer clothes or equipment.
Use strategic social promoting with the newest Pinterest instruments to exponentially drive gross sales.
25. 1 in 4 shoppers need extra manufacturers to make use of Pinterest
In line with the 2024 Social Media Content material Technique Report, 1 / 4 of social media customers need extra manufacturers to make use of Pinterest. That is largely as a result of optimistic and refreshing nature of the platform.
This pattern is much more pronounced in Gen Z customers, with 31% wishing extra manufacturers used Pinterest.
In truth, having a Pinterest presence may work wonders in your model picture. The platform’s optimistic vibe may provide a “halo impact” for manufacturers.
Encourage and promote with these Pinterest stats
As a social community that positively evokes, Pinterest may make an enormous distinction in your model picture. To not point out, it’s additionally a superb platform for reaching younger audiences and driving gross sales. Take advantage of these Pinterest statistics to grasp how the platform provides worth on your model. Then construct a robust Pinterest advertising and marketing technique to get essentially the most out of it.
Pinterest statistics FAQs
Do individuals nonetheless use Pinterest?
Individuals positively nonetheless use Pinterest, and its person base is kind of substantial (over half one million month-to-month lively customers) and actively rising. To not point out, Pinterest was decided to be the second fastest-growing social media platform in 2024.
Is Pinterest rising or declining?
Pinterest has at all times had a wholesome development charge and is steadily rising yr after yr. As of January 2024, Pinterest skilled a major 23.2% year-over-year viewers development charge!
What’s the major demographic of Pinterest?
Pinterest’s largest viewers phase is Millennial ladies aged 25-34. Total, nearly 70% of Pinterest customers are ladies. Its core viewers stays predominantly ladies between the ages of 18 and 34, with a major and rising presence of Gen Z customers.
How in style is Pinterest?
Pinterest is the fifteenth hottest social media platform and the fifth hottest social commerce platform. No, it’s not primary, nevertheless it’s a constant platform with a wholesome person base.
What proportion of Pinterest customers are males?
Simply 22.6% of Pinterest customers are males, proving that it is a closely female-dominated platform.
