In relation to reaching professionals and B2B patrons, LinkedIn is the place it’s at. As a result of the platform is designed for skilled use and networking, you might not be treating it like a standard social community. Actually, it’s one of many few platforms the place textual content performs higher than visuals, in accordance with the 2024 Social Media Content material Technique Report.
For this reason it’s essential to get an excellent understanding of LinkedIn statistics to know what methods to use on the community.
On this put up, we’ve put collectively 28 key social media statistics associated to LinkedIn so you will get probably the most out of the platform.
Prime LinkedIn statistics it’s best to know
- LinkedIn has 1.2 billion members.
- In February 2025, LinkedIn.com noticed 1.77 billion month-to-month visits.
- The platform is hottest with customers aged 25 to 34.
- LinkedIn is extra common amongst male customers, with this demographic making up 56.9% of the platform’s consumer base.
- 1 / 4 of customers work together with model content material each day.
LinkedIn utilization statistics
1. LinkedIn now has 1.2 billion members
As LinkedIn stays a well-liked platform for skilled networking, it continues to see regular consumer progress. The most recent knowledge from DataReportal reveals that there at the moment are 1.2 billion LinkedIn members. This aligns with the corporate’s personal declare of getting over 1 billion members, which makes it the biggest skilled community.
With such an enormous attain, a stable LinkedIn advertising technique might help you entice B2B audiences and potential connections and thought leaders.
2. The LinkedIn web site sees 1.77 billion month-to-month visits
The platform additionally sees loads of visits every month, suggesting that these members are extremely energetic. Semrush reviews that there have been 1.77 billion visits throughout February 2025.
3. 43% of customers have a LinkedIn profile
Though LinkedIn’s focus is totally on skilled networking, it nonetheless sees loads of utilization amongst customers. In accordance with the 2025 Sprout Social Index™, 43% of customers have a profile on the platform. This places it on the seventh spot among the many high social networks that buyers use.
4. 1 / 4 of customers work together with model content material each day
LinkedIn customers are pretty energetic on the platform. DataReportal reveals that customers clock in a mean of 48 hours per 30 days utilizing the platform through cellular. Though these numbers aren’t too excessive, many customers are energetic sufficient to make use of it each day.
The 2024 Social Media Content material Technique Report discovered that one-quarter of customers work together with model content material on LinkedIn every day. The remaining half use LinkedIn casually, logging in a number of occasions per week or as soon as each different week.
LinkedIn consumer and demographics statistics
5. LinkedIn is hottest with customers aged 25-34
With the platform’s skilled focus, it’s no shock that LinkedIn is hottest amongst younger professionals. Over 47% of LinkedIn customers are between the ages of 25 and 34. The second hottest age group is between 18 and 24, making up practically 29% of its consumer base. In the meantime, barely over 20% of the platform’s customers are aged between 35 and 54.
Supply: Statista
This carefully aligns with findings from the 2024 Social Media Content material Technique Report. In accordance with the report, LinkedIn is hottest with Gen X and Millennials. These two generations make up the vast majority of the workforce, so it is smart they’re the best consumer teams of the community.
However because the Statista report reveals, we’re additionally witnessing a rising shift towards a youthful consumer base. This coincides with Gen Z populations beginning to graduate and getting into the workforce.
6. Extra males use LinkedIn than girls
Worldwide, males have a tendency to make use of LinkedIn greater than girls. As of February 2025, 56.9% of customers had been male and 43.1% had been feminine.
Be aware: Sprout Social acknowledges gender past female and male; we’re presenting the stats as reported by the supply. Statista limits its gender reporting to female and male.
7. There are greater than 234 million members within the US alone
As a rustic, america clearly represents the most members on LinkedIn. Nonetheless, as a area, Asia Pacific (APAC) has probably the most members at 326 million. North America, or NAM, is subsequent with 260 million members.
8. Greater than half of LinkedIn’s members’ households earn over $100,000
LinkedIn is common with high-income teams. A Pew Analysis Heart examine discovered that 53% of the platform’s customers come from households incomes greater than $100,000.
In the meantime, 34% of its members come from households incomes greater than $70,000.
9. Greater than half of LinkedIn’s members have not less than a bachelor’s diploma
These LinkedIn stats on revenue are usually not shocking once we think about the platform’s schooling statistics. In February 2025, one-third of LinkedIn members had a bachelor’s diploma or its equal and one other 18% held a grasp’s diploma or its equal.
10. LinkedIn is favored by suburban and concrete dwellers
The Pew Analysis Heart examine cited above decided that 32% of LinkedIn customers lived in city facilities. In the meantime, it’s hottest inside suburban communities, with 39% residing within the suburbs. Solely 19% lived in rural areas.
LinkedIn promoting and advertising statistics
11. LinkedIn is an important platform for B2B entrepreneurs
LinkedIn is the primary platform for B2B advertising. In a world survey, 44% of B2B professionals ranked it an important social media platform.
A part of the rationale why it’s on this place is that LinkedIn helps you attain decision-makers. In accordance with the platform, 4 out of 5 members drive enterprise choices. On high of this, LinkedIn’s viewers has twice the shopping for energy of the typical internet viewers.
So it’s no shock that 57% of entrepreneurs are planning to extend their natural advertising efforts on LinkedIn.
12. It’s the preferred platform for B2B advertising
In keeping with the above numbers, the platform additionally sees an amazing utilization in B2B advertising. Statista reviews that 86% of B2B entrepreneurs use LinkedIn. This places it on the high spot among the many most used social media platforms amongst B2B entrepreneurs.
13. Advertisements on LinkedIn do particularly properly
Advertisements on LinkedIn garner a 33% enhance in buy intent for manufacturers. Once they promote on LinkedIn, manufacturers can see a 2–3x carry of their model attributes. Entrepreneurs expertise a conversion charge as much as 2x larger on LinkedIn. And audiences which have been uncovered to model and acquisition messages on the platform are 6x extra prone to convert. All of this contributes to a profitable LinkedIn commercial marketing campaign.
14. It’s a extremely efficient channel for lead era
In accordance with the corporate, 40% of B2B entrepreneurs charge LinkedIn as the simplest channel for driving high-quality leads. Actually, 89% of B2B entrepreneurs use LinkedIn for lead era and 62% say it produces leads for them. It solely makes issues higher that LinkedIn’s price per lead is 28% decrease than Google AdWords.
With all that LinkedIn has to supply entrepreneurs, it’s no shock that 97% of B2B entrepreneurs use LinkedIn for content material advertising.
15. LinkedIn customers need manufacturers to share instructional info
Advertising and marketing on LinkedIn is extra than simply selling your services. Reasonably, customers need manufacturers to share instructional info on the platform, whether or not it’s about your product or business.
The 2024 Social Media Content material Technique Report discovered that that is the highest method that customers need manufacturers to point out up on LinkedIn. Take into account creating informative LinkedIn carousels and movies to coach your viewers.
Moreover, customers additionally count on manufacturers to foster group and supply buyer help.
LinkedIn engagement statistics
16. A accomplished LinkedIn web page will get extra views
Pages with full info get 30% extra weekly views. LinkedIn finest observe is to fill in all the data that folks would possibly have to be taught extra about your enterprise. Past your emblem and canopy picture, fill out all the main points of your organization overview.
Don’t neglect, members can search you by key phrases, so the extra full and related your web page is, the higher.
17. Textual content posts reign supreme on the platform
It could be the age of visuals and video throughout most platforms. But it surely’s a special story on LinkedIn, as highlighted within the 2024 Social Media Content material Technique Report. When interacting with manufacturers on the platform, customers are almost certainly to work together with textual content posts.
Static photos come subsequent, indicating that video isn’t essentially one of the simplest ways to have interaction LinkedIn customers. When you’re utilizing them, make sure that they’re all the time the right measurement with our useful picture measurement information.
That stated, movies aren’t fully out of the image. However in the event you’re utilizing them, attempt to hold them quick (ideally lower than 15 seconds lengthy) to drive extra engagement.
18. Tuesdays via Thursdays are one of the best days to put up
In relation to rating content material, the LinkedIn algorithm works like most social platforms. It considers elements like engagement to resolve which posts to point out to every consumer.
And in the event you’re seeking to drum up engagement in your posts, timing is essential. When you put up content material at a time when your followers are energetic, they’re extra prone to see and interact with it.
In accordance with the 2024 Social Media Content material Technique Report, Tuesdays via Thursdays are one of the best days to put up. As for timing, mornings are sometimes best. Our examine on one of the best occasions to put up on LinkedIn discovered that probably the most engagements occur round 10 a.m.
However don’t depend on these findings alone. Use the insights out of your LinkedIn analytics to see what works for your enterprise particularly. Our greatest occasions to put up strategies can function an outset so that you can experiment with completely different timings.
LinkedIn video statistics
19. Shorter movies are extra partaking than longer ones
We’re residing within the age of short-form video, with a rising shopper choice for bite-sized video content material. And the shorter, the higher.
This development additionally extends to platforms like LinkedIn, as highlighted within the 2024 Social Media Content material Technique Report. LinkedIn customers usually tend to have interaction with movies shorter than 15 seconds in comparison with short-form video that’s 15-30 seconds lengthy.
20. Video is probably the most shared content material sort
In accordance with a Socialinsider examine, video will get probably the most shares on LinkedIn. And the extra shares you get, the extra individuals you’ll attain. So even when persons are extra prone to have interaction with branded textual content posts, movies could be simply as impactful.
21. Customers are creating 2x extra movies than different content material
Owing to the highly effective influence of movies, it’s no surprise that LinkedIn customers are ramping up their video creation. The platform reviews that video creation is rising at 2x the speed of different content material codecs.
LinkedIn recruiting and job statistics
22. Job search is the primary purpose for utilizing LinkedIn
With thousands and thousands of firms utilizing LinkedIn for recruitment, it’s no shock that job search is the primary purpose for utilizing the platform. The 2024 Social Media Content material Technique Report discovered that customers are almost certainly to show to LinkedIn to seek for jobs. Moreover, customers are additionally searching for networking {and professional} improvement alternatives.
23. 11,000+ members apply for jobs each minute
In keeping with the above findings, members are additionally actively making use of for jobs on the platform. In accordance with the corporate, greater than 11,000 members apply for jobs each minute.
24. Hiring charges are stabilizing
Financial disruptions and unsteady job markets have impacted the hiring panorama on LinkedIn. Hiring charge on the platform began to say no in 2022. But the March 2025 LinkedIn Workforce Report reveals indicators of a stabilizing labor market.
Hiring charges throughout industries remained nearly unchanged between January to February (+0.3%). That is the second month in a row displaying the smallest hiring declines since 2022.
25. Job posts with out diploma necessities are rising
There’s a rising development amongst employers to concentrate on what staff can do and never simply the place they’ve been. Actually, 26% of paid LinkedIn jobs in 2023 didn’t require a level. This marks a 16% enhance since 2020.
This permits employers to increase their entry to expertise. It additionally will increase alignment between candidates and roles. In consequence, employers can get extra high quality hires and see long-term hiring success.
LinkedIn firm statistics
26. LinkedIn has workplaces in 38 cities around the globe
LinkedIn has workplaces in 38 cities around the globe. This contains 10+ workplaces within the U.S. and 20+ workplaces unfold throughout main cities like Amsterdam, Beijing, London, Milan and Tokyo.
27. LinkedIn is accessible in 36 languages
LinkedIn continues to increase its accessibility throughout nations. It’s now out there in 36 languages, together with Bangla, Czech, Malay, Persian, Telugu and Thai.
28. Premium subscription is rising
With entry to very important networking instruments, LinkedIn Premium is seeing elevated adoption. The corporate reviews a 50% enhance in Premium subscribers over the previous two years. Owing to this, Premium surpassed $2 billion in annual income in Q2 of 2025.
Enhance your LinkedIn advertising technique in 2025
Because the above LinkedIn stats present, advertising on the platform is extra than simply sharing thought management posts. Folks wish to see instructional content material and types partaking their group.
Now you should use these insights to construct an impactful technique that reaches key decision-makers. Obtain our free LinkedIn technique worksheet to get began.
