There are social media technique templates accessible for nearly any job you’ll be able to consider—from content material manufacturing to reporting to group onboarding. If you wish to win time again in your schedule, make it your mission to by no means begin from scratch.
Take into account this: Once you spend an hour formatting a spreadsheet, you’re shedding an hour that you might have spent in your social media advertising and marketing technique. Beginning with a template supplies a lot wanted path so you’ll be able to bounce proper into the work that issues.
On this article, we’re sharing each social media advertising and marketing template we’ve ever made. These templates are totally customizable and knowledgeable by business finest practices, so it can save you effort and time.
What’s a social media technique template?
A social media technique template is a pre-designed useful resource that serves as a place to begin for a wide range of social media advertising and marketing duties. These can vary from on a regular basis content material creation, to long-term strategic media planning and reporting, to frameworks for collaborating with different groups and companions.
In accordance with the 2024 Social Media Productiveness Report, almost half (48%) of social media entrepreneurs really feel they generally or not often have sufficient time to get their work finished. If that they had extra time, they’d spend it responding to clients and planning strategic initiatives.
Once you’re already unfold skinny, each minute counts. Social media advertising and marketing templates streamline the method of making new content material or assets, serving to you profit from your time.
A documented social media technique units the muse for extra constant messaging, branding and attain over time. The next templates will allow you to construct overarching and network-specific methods so you’ll be able to optimize your social media presence.
1. Social media technique deck
You realize the ins and outs of your technique, however does your management group? In case your reply is something aside from “sure”, you want this social media technique deck.
This customizable Google Sheets template is designed that can assist you break down your technique to audiences past advertising and marketing with considerate hooks and benchmark information. Use it to pitch a ahead considering imaginative and prescient, or to supply extra context round your ongoing efforts.
Obtain the template
2. Social media audit template
A social media audit is a step-by-step assessment of your corporation’ social presence. It’s an easy course of however whenever you consider all your model handles throughout each social community, it will probably turn into fairly the enterprise.
This spreadsheet template supplies a framework to your audit technique, making the method way more approachable. Should you fill out one tab per day, you’ll be able to full the method in lower than two enterprise weeks.
Obtain the template
3. Social media marketing campaign transient
A well-orchestrated social media marketing campaign requires extra than simply model consistency. To actually get probably the most worth out of your efforts, it must be aligned to enterprise targets from the preliminary planning phases, all through execution.
This social media marketing campaign transient template encourages you to include insights from throughout your group. It additionally helps arrange a reporting infrastructure to simplify efficiency measurement on the finish of your marketing campaign.
Obtain the template
4. Fb advertising and marketing technique template
Fb is synonymous with social media. It constantly retains its crown because the world’s hottest social community by month-to-month lively customers, with greater than three billion monthly.
This spreadsheet template supplies a framework for revamping and revitalizing your Fb advertising and marketing technique. It would allow you to determine targets, audit rivals and construct out an advert technique, wrapping up with a ultimate, presentable strategic overview and rollout plan.
Obtain the template
5. LinkedIn advertising and marketing technique template
LinkedIn is greater than only a hub for particular person networking. A considerate presence on the platform might help companies entice leads, construct authority and improve their employer model.
This workbook template will immediate you to evaluate the strengths and weaknesses of your present LinkedIn technique, so you’ll be able to determine how you can finest use the community going ahead. You’ll stroll away with suggestions tailor-made to your corporation targets and advertising and marketing maturity, so you’ll be able to implement strategic upgrades shortly.
Obtain the template
6. YouTube advertising and marketing technique template
Loads goes into video advertising and marketing on YouTube. There’s expertise sourcing, manufacturing wants, branding concerns—the listing goes on.
Success on the world’s second largest search engine begins with a dedication to group. This workbook template provides you a framework to audit your channel, outline your viewers and create a performance-optimized distribution plan. When you fill it out, you’re left with a useful resource that may maintain inner stakeholders aligned and on job.
Obtain the template
7. AI social media technique workbook
Synthetic intelligence (AI) capabilities prolong far past textual content or picture era. When carried out strategically, it will probably allow you to synthesize information, automate processes and scale your operations.
This AI social media technique workbook will set you up with a framework to suppose via your group’s distinctive AI alternatives. Use it to stipulate targets, draft utilization insurance policies and vet AI know-how distributors so you’ll be able to proceed to innovate together with your technique.
Obtain the template
8. The social media supervisor’s AI implementation guidelines
AI is remodeling how manufacturers join with their audiences—however profiting from it takes a considerate method. This guidelines helps you assess the place AI can finest assist your technique at present, and the place it will probably gasoline future progress.
Constructed as a part of our AI advertising and marketing assets toolkit, it highlights sensible methods to make use of AI for content material creation, buyer engagement, marketing campaign planning and extra. Use it to align your efforts together with your group’s evolving wants and transfer ahead with confidence.
Get the toolkit
9. Buyer expertise audit template
Consistency is a key attribute of a sturdy model technique. Nonetheless, because the buyer expertise expands throughout quite a few touchpoints, sustaining that consistency turns into more difficult than earlier than.
Use this social-specific buyer journey map to investigate your social buyer expertise efficiency from the attention stage via submit buy. This course of will spotlight gaps and alternatives to refine your technique, so you’ll be able to create extra stellar model experiences for brand spanking new and present followers.
Obtain the template
10. Social media customer support coaching deck
The Sprout Social Index™ discovered that 36% of promoting and customer support groups deliberate to share social buyer care obligations in 2024. Should you’re additionally in search of that stage of collaboration this yr, it’s essential clearly outline roles and obligations for the channel.
This social media customer support coaching deck will allow you to doc pointers for customer support and advertising and marketing groups, in a format that serves as a visible assist throughout coaching displays. Use it to set entrepreneurs and brokers up for social buyer care success.
Obtain the template
11. Product launch guidelines
Social media is the brand new mall. It’s the place customers go to search out and analysis their subsequent buy, making it an indispensable channel for product launches.
This guidelines provides a step-by-step information to creating probably the most out of your organization’s subsequent large launch. It supplies actionable steering on setting targets, managing timelines and reporting on the efficiency of your efforts, so you’ll be able to higher perceive the promotional ways that work together with your viewers.
Obtain the template
12. Worker advocacy program launch guidelines
Worker advocacy can enhance model consciousness, drive lead era, construct employer model and place your workers as consultants in your business—nevertheless it’s not a set-it-and-forget-it endeavor.
Use this launch guidelines as a step-by-step information to arrange an worker advocacy program designed to encourage most participation. By following this guidelines, you’ll be able to implement and maintain a program arrange for long-term success.
Obtain the template
13. Government social media technique cheat sheet
An govt’s social media presence is greater than a group of posts—it’s a strong extension of your model, your corporation and your management.
This useful resource provides a blueprint for constructing a collaborative, considerate technique that amplifies your executives’ voices and helps broader enterprise targets. Whether or not you’re getting began or leveling up your method, this cheat sheet will allow you to place your management group as genuine, influential thought leaders in a aggressive panorama.
Get the cheat sheet
Your whole social media methods—content material, engagement, influencer advertising and marketing, model, and so on.—come to life in your social media calendar. It’s the one place the place you’ll be able to see how the whole lot works collectively at a look.
These templates will allow you to create a complete social media calendar that helps alignment, visibility and inventive execution.
14. Social media calendar template
Social media calendars are like snowflakes—no two organizations share the very same method. Any template claiming to be universally prepared for rapid use might be overstating its worth.
That’s why this social media calendar template is designed to prioritize customization. The spreadsheet format will be tailor-made to the distinctive wants of your technique, from marketing campaign affiliation to content material approval necessities.
Get the template
15. Social media time tracker spreadsheet
Social media administration takes time. In reality, it will probably take extra time than is accessible in the course of the week, relying in your advertising and marketing tech stack.
If you wish to make the case for workflow upgrades, you want this time monitoring calendar template. Use it to doc simply how a lot work goes into executing a high-impact social technique. It may well additionally put a highlight on alternatives left on the desk on account of an absence of bandwidth.
Get the template
Social media submit templates
Social media submit templates are the last word time-saver. Use these to jumpstart your inventive course of and keep away from ranging from scratch.
16. Instagram submit templates
Should you’re uninterested in spending hours tinkering round in design software program attempting to create the right IG submit, these Instagram submit templates are for you.
This useful resource is full with eleven completely different templates you should utilize for occasion promotions, worker spotlights and extra. Plus, we included steering for tweaking colours, typography and pictures so you’ll be able to guarantee your content material stays on model on a regular basis.
Get the templates
17. Worker highlight collection workbook
Worker spotlights and “meet the group” collection are timeless social media technique staples, and for good cause. They provide manufacturers a extra human attraction, creating new alternatives for viewers engagement and connection.
This workbook will allow you to take your teammates from behind-the-scenes to heart stage. It features a course of guidelines and a 12-month pattern content material calendar you’ll be able to depend on as you construct out your worker highlight collection.
Get the template
18. Social media video content material workbook
Video content material can take time, collaboration and assets to get throughout the end line. Whereas incorporating video into your social technique is definitely well worth the funding, you need to take into consideration how you can prolong the lifetime of your movies to maximise ROI.
This video content material planning workbook will allow you to profit from your subsequent video shoot. Use the pre-production guidelines to plan prolonged use circumstances for all your video content material, so that you get what you want earlier than it’s time to name “minimize”.
Get the template
19. B2B social media content material plan template
B2B social media content material doesn’t must be boring. Procurement groups are made up of individuals such as you and me, and other people need entertaining, visually fascinating, invaluable content material.
This worksheet will allow you to create B2B social media content material that resonates. Use it to align particular person posts to an overarching technique, so you’ll be able to create a web-based presence that separates your model from the remaining.
Get the template
Influencer advertising and marketing templates
Influencer advertising and marketing can scale to suit a wide range of budgets, making it an efficient instrument for manufacturers of each measurement and business. Should you thought it was only for retail or ecommerce manufacturers, you thought incorrect.
Use these influencer advertising and marketing templates to start, price range and construct a technique optimized for ROI.
20. Influencer advertising and marketing transient template
The best influencer advertising and marketing methods view influencers as extra than simply contractors with a job to satisfy. To get probably the most out of your influencer partnerships, it’s essential deal with them as simply that—companions.
Doing so means defining your expectations upfront, whereas establishing clear partnership pointers that set each events up for fulfillment. This transient template will allow you to doc each, making a invaluable useful resource influencers can return to as they work to craft content material that resonates together with your viewers.
Obtain the template
21. Influencer advertising and marketing price range template
Influencers supply manufacturers one thing uncommon: Genuine connections that construct belief and encourage motion.
To maximise the impression of your influencer partnerships, you want a transparent, organized view of your funding. That’s the place this price range template is available in.
It helps you keep a birds-eye view of your spend, so you’ll be able to allocate assets strategically, prioritize high-value partnerships and stretch your advertising and marketing price range additional—all whereas strengthening your model’s credibility and attain.
Get the template
22. Influencer advertising and marketing contract template
Clear expectations are the muse of sturdy, profitable influencer partnerships.
Out there as a part of our influencer advertising and marketing toolkit, this customizable contract template covers the necessities, from deliverables and fee phrases to utilization rights and compliance. Customise it in partnership together with your authorized group to guard your model, set your companions up for fulfillment and create the form of readability that helps campaigns run easily and scale with confidence.
Get the toolkit
Social media reporting templates
Information aggregation takes sufficient time as it’s, with out having to construct a wholly new efficiency dashboard to associate with it. Use these templates to take your time again, so you’ll be able to concentrate on conducting evaluation and delivering suggestions.
23. ROI technique deck template
Social media’s true worth isn’t simply in engagement—it’s in driving actual enterprise outcomes.
This customizable deck template, a part of our social media ROI toolkit, helps you join your social technique on to income, progress and broader enterprise outcomes. Use it to obviously talk impression, strengthen cross-functional alignment and empower your groups to put money into social with larger confidence and goal.
Get the toolkit
24. Social media metrics map
There are a whole lot of social media metrics you’ll be able to report on. How do you determine which of them finest replicate the efficiency and impression of your technique with so many choices?
You utilize this social media KPI template, in fact.
This useful resource opinions the social media funnel, mapping vital key efficiency indicators to every stage. Use it to set targets, outline aims and decide the suitable method for measurement.
Get the template
25. Social media analytics spreadsheet
Paid and natural social media methods go hand in hand, however extra methods imply extra metrics to trace.
Hold your reporting to-dos so as utilizing this social media analytics spreadsheet template. Use it to trace and evaluate your month-to-month paid and natural social efficiency and to floor key insights and alternatives to the remainder of your group.
Get the template
26. Social media scorecard template
There’s an abundance of social media information accessible to report on, and management groups are more and more eager to make use of it to tell enterprise choices. Nonetheless, uncooked information and lengthy, statistic-heavy stories alone typically fail to convey a compelling narrative to executives.
That’s the place this scorecard is available in. It supplies an at-a-glance methodology of sharing key insights with C-suite management regularly. Use it to maintain your management group up-to-date in your technique’s impression.
Get the template
27. Artistic testing worksheet
A/B testing on social media might help you higher perceive what messages, subjects and inventive belongings resonate most together with your audience.
The best social media administration instrument can automate stories on A/B checks, saving time you’d in any other case spend constructing stories and aggregating information—however that’s not the one technique to get solutions to your burning questions. This worksheet template will allow you to design and file the outcomes of social media checks so you can also make extra knowledgeable choices about your technique.
Get the template
28. Social media market analysis worksheet
We’ve stated it earlier than and we’ll say it once more: Social media is the world’s largest, most vital focus group. With the suitable instruments in place, manufacturers can faucet into available conversations to extract unbiased suggestions shortly and effectively.
Market analysis on social media begins with a query—one thing you wish to find out about your viewers, your competitors or your business. This worksheet will allow you to get clear on the questions that may make the most important impression for your corporation, whereas additionally offering actionable steps for gathering intel.
Get the template
29. Social listening insights deck template
You perceive the wealthy viewers insights that may be mined from social information. Individuals who aren’t as near the channel—like your management group—won’t.
This deck template will allow you to share social listening insights in a means that’s each digestible and interesting. It’s designed that can assist you tie insights to their potential impression, so stakeholders past advertising and marketing can get a really feel to your technique’s full potential.
Get the template
Social media administration is extra than simply what’s revealed in your model’s profiles. It’s the whole lot from folks administration to inner merchandising to coverage improvement and extra.
These social media templates are designed that can assist you scale your group and social’s impression all through your group.
30. Social media annual price range template
Sustaining a birds eye view of your price range ensures spend is pacing on the right track with expectations, whereas stopping any invaluable assets from going to waste. This social media price range template provides you with a month-to-month, quarterly and annual breakdown of your group’s spend and remaining assets.
Get the template
31. Social media supervisor assembly template assortment
In order for you conferences to be significant for all events concerned, preparation is vital. Coming to the desk—or video chat—with detailed notes and agenda gadgets can maintain discussions on job and motion oriented.
This social media template pack incorporates assembly agenda samples for brainstorms, skip-level conferences, profession improvement talks, pre-PTO hand-offs and creator introductions. We considered the whole lot you would possibly have to cowl throughout these talks, so that you don’t must.
Get the templates
32. Social media administration job description templates
You’ve most likely considered what your social media group might accomplish with extra headcount. That doesn’t imply all these concepts are able to spring ahead as soon as it’s time to construct out a brand new position.
Craft detailed job descriptions that place your model as a profession vacation spot with assist from these social media supervisor job description templates. The gathering consists of descriptions for generalist roles by expertise stage, together with the rising and support-focused titles you’ll have to construct out your group.
Get the templates
33. Social media coverage template
A social media coverage is a vital, organization-wide useful resource. It units the expectations for a way your workers ought to and shouldn’t symbolize themselves and your model on social media, enjoying a key position in model safety, privateness and authorized pursuits.
Setting your corporation up with one is an effective way to solidify your status as a forward-thinking, proactive social media marketer. Begin with this template, then assessment your ultimate draft together with your authorized and human assets groups.
Get the template
34. Model security guidelines for social media managers
Model security is essential for shielding your status on-line—however in an more and more complicated digital world, staying forward of dangers can really feel overwhelming. From AI-generated threats to influencer partnerships, managing model security requires proactive methods and the suitable instruments.
This complete model security guidelines provides you the important thing steps and finest practices to evaluate and strengthen your model’s safety throughout social media.
Get the template
35. Social media disaster plan template
A social media disaster is the stuff of labor nightmares, particularly should you don’t have any inner procedures in place to handle and diffuse a disaster as soon as it begins.
This social media disaster plan workbook will allow you to type and put together your disaster administration group so everybody is aware of how you can reply shortly and effectively. It would take you thru the important thing concerns to mitigate danger so your group can navigate crises with grace and resilience.
Get the template
36. Social media administration instrument scorecard
After three or 4 social media software program demos, it may be troublesome to maintain monitor of which vendor stated what.
Should you’re uninterested in evaluating software program suppliers by combing via your assembly notes and pulling no matter feels related, use this social media administration instrument scorecard as a substitute. This complete rubric will allow you to vet distributors by evaluating their efficiency throughout vital classes, so you can also make the absolute best funding to your group.
Get the template
37. Social media software program RFP template
A social media software program request for proposal (RFP) is a proper questionnaire used to evaluate whether or not or not a software program vendor can meet the wants of your group. They usually concentrate on software program capabilities, information governance, product roadmaps and vendor info.
Should you’re about to embark on the seller choice course of, this template supplies a radical query listing that covers all precedence RFP sections. Plus, we additionally included tricks to maintain higher stakeholder requirement interviews, together with pattern inquiries to assist your group’s analysis course of.
Get the template
The one factor higher than a social media template…
…is a social media administration instrument that consolidates efforts into one centralized location. With the suitable instrument, you received’t want numerous paperwork and decks to inform the story of your social media efficiency. Work that after took hours will be finished in minutes.
In fact, all of it begins with selecting a platform that prioritizes ROI and effectivity (like Sprout Social). If you wish to make the only option to your model, try our social media administration purchaser’s information. It would information you thru the whole lot it’s essential know in regards to the vendor choice course of—from why it issues to what to ask throughout demos.
