From viral challenges to Billboard hits, TikTok is the place developments take form. Individuals uncover manufacturers, analysis merchandise and even purchase issues instantly on the app. The most recent social media stats even present that TikTok has the very best engagement amongst all social media platforms. So it’s a must have platform for manufacturers that need to be part of key cultural moments.
And for that, you have to preserve a pulse on what’s occurring within the platform. This implies understanding who’s utilizing the app, how they’re utilizing it and the way different manufacturers are promoting.
Let’s check out the most recent TikTok stats to tell your advertising technique for 2026.
Key TikTok statistics it is best to know
Let’s begin out with a couple of stats to spotlight simply how fashionable TikTok is with social media customers.
1. Is TikTok the most well-liked social media platform?
TikTok could also be fashionable, however it hasn’t surpassed platforms like Fb and Instagram. By way of month-to-month energetic customers, TikTok ranks fifth in reputation. However relating to downloads, TikTok tops the listing with 644 million downloads in 2025.
2. Is TikTok probably the most used app?
Whereas TikTok has fewer customers than different main social platforms, it’s one of the crucial used apps. In response to the Digital 2026: World Overview Report, it has the very best common day by day time spent per person.
3. Is TikTok probably the most partaking social community?
TikTok is probably the most partaking social community with a mean engagement charge of three.73%, in accordance with Socialinsider. This places it far forward of each different platform, the place engagement charges run beneath 1%.
4. Is TikTok the fastest-growing social media platform?
As new platforms emerge and person progress patterns fluctuate, TikTok is not the fastest-growing social media platform. But it surely nonetheless holds the report because the quickest social media community to achieve 1 billion customers.
TikTok demographic statistics
So who’s utilizing TikTok? And is your target market on the platform? Right here’s a breakdown of the highest TikTok person statistics.
5. Who makes use of TikTok probably the most?
In response to the most recent social media demographics information, TikTok is most utilized by male customers aged 25 to 34 years.
6. What are the age demographics on TikTok like?
Primarily based on the newest accessible information on TikTok demographics, right here’s what the platform’s age distribution seems to be like:
- Customers aged 18 to 24: 30.7%
- Customers aged 25 to 34: 35.3%
- Customers aged 35 to 44: 16.4%
- Customers aged 45 to 54: 9.2%
- Customers aged 55 and above: 8.4%
7. What’s the largest age group of TikTok customers?
Customers between the ages of 25 and 34 are technically the vast majority of TikTok customers because the age group makes up 35.3% of the platform’s person base.
8. What’s the gender distribution of TikTok customers?
The identical information supply additionally reveals that the platform skews male. 55.7% of the platform’s customers are male and 44.3% are feminine. (No information accessible on different genders.)
9. What number of Gen Z are on TikTok?
In response to The 2026 Social Media Content material Technique Report, 72% of Gen Z customers have a TikTok account. And because the earlier TikTok age demographics present, this technology makes up about 60% of the platform’s person base.
These numbers make it clear: TikTok is a Gen Z platform even when it has customers throughout a number of generations.
10. Which nation makes use of TikTok probably the most?
The US has the most important assortment of TikTok customers globally, with 136 million distinctive customers month-to-month. Indonesia comes subsequent with 108 million customers.
Supply: World Inhabitants Overview
TikTok utilization statistics
Entrepreneurs additionally want to have a look at how TikTok customers are utilizing the platform. Particulars like how a lot time they spend and what they do on the platform can inform your TikTok advertising technique.
11. What number of customers are on TikTok?
TikTok has simply over 1.99 billion month-to-month energetic customers, making it the fifth hottest social media platform on the planet. It trails behind Fb (3.070 billion), YouTube (3 billion), WhatsApp (3 billion) and Instagram (2.580 billion).
Supply: Statista
12. What number of accounts are on TikTok?
Whereas there’s no publicly accessible information on the variety of accounts on TikTok, a good portion of social media customers are registered on the platform. In response to Sprout’s 2026 Social Media Content material Technique Report, 50% of social media customers have a TikTok account.
13. What number of day by day customers does TikTok have?
TikTok usually sees over 90 million day by day energetic customers within the U.S. As for international day by day person information, the precise quantity is unavailable.
14. How many individuals on the planet use TikTok?
Greater than 1.9 billion individuals on the planet use TikTok. That’s roughly 23% of the whole world inhabitants.
15. What number of TikTok accounts attain 10k followers?
Whereas there’s no information on the precise variety of TikTok accounts reaching 10k followers, Statista reviews on the distribution of influencer accounts by variety of followers. In 2022, 33% of influencer accounts had at the least 10k followers.
16. What number of TikTok movies are uploaded each minute?
In response to Statista, TikTok customers are importing 16,000 movies to the platform each minute.
17. How a lot time are customers spending on TikTok per day?
Primarily based on information from the Digital 2026 report, customers spend about 55 minutes per day on TikTok. However by way of common time spent per person, TikTok outranks each different platform. Every particular person person spends about 1 hour and 37 minutes on the TikTok app.
Supply: Datareportal
18. What number of instances are TikTok customers opening the app per day?
On common, customers open the TikTok app about 10 instances per day. This makes it the third most opened app after WhatsApp and Instagram.
19. How lengthy does a mean TikTok session final?
TikTok has a mean session time of 9 minutes and 42 seconds. So it’s clear that these partaking brief movies are preserving audiences hooked. If the common video is about 30 seconds lengthy, customers might find yourself watching about 18 movies per session.
20. Are customers partaking with manufacturers on TikTok?
Whereas TikTok is a creator-driven area, customers are nonetheless actively partaking with model content material on the platform.
In response to the 2026 Social Media Content material Technique Report, 55% of Gen Z customers interact with model content material on TikTok at the least as soon as—if not a number of instances—per day. One other 30% of customers interact with model content material at the least as soon as per week.
21. What are individuals utilizing TikTok for?
37% of shoppers use TikTok to maintain up with developments and cultural moments. This TikTok stat from the 2025 Sprout Social Index™ displays simply how trend-centric and community-driven the platform is.
The platform can be inspiring purchases, particularly amongst Gen Z customers. 42% of Gen Z shoppers flip to TikTok for product discovery.
TikTok promoting and advertising statistics
With TikTok continuously introducing new advertising and advert instruments, the promotional potentialities are nearly countless. Staying on high of the most recent TikTok advertising statistics provides you with strategic foresight to construct a robust model presence on the platform. It’s going to additionally make it easier to run TikTok advertisements that ship.
22. What number of entrepreneurs are utilizing TikTok?
Surprisingly, solely 26% of entrepreneurs are utilizing TikTok. With such large alternatives for manufacturers on TikTok, extra entrepreneurs ought to add this platform to their social advertising methods.
That stated, the platform is exclusive by way of its content material and presentation. This may increasingly clarify why some entrepreneurs are nonetheless sluggish to get on board regardless of TikTok’s reputation.
23. Does TikTok see a excessive engagement charge?
Engagement charges on TikTok are considerably larger than on another social community. Because the Socialinsider information signifies, TikTok’s common engagement charge stands at 3.7%.
Supply: Socialinsider
24. Is TikTok engagement declining?
Quite the opposite, TikTok engagement charge noticed a rise between 2024 and 2025. That’s a 49% year-over-year enhance. That is much more spectacular when you think about that engagement on different platforms is both dropping or plateauing.
25. Are views declining on TikTok?
Much like engagements, views on the platform are additionally growing, albeit at a much less spectacular charge. The common views on TikTok jumped from 6,268 in 2024 to six,496 in 2025 – a 3% enhance.
In case your movies aren’t getting sufficient views, it’s time to study tips on how to get extra TikTok views and begin seeing outcomes from the platform.
Supply: Socialinsider
26. How usually are manufacturers posting on TikTok?
In a pointy distinction to those excessive views and engagements, manufacturers aren’t posting as a lot on TikTok in comparison with different networks. They’re averaging at 15 posts per thirty days (or 5 posts per week).
27. When is the most effective time to put up on TikTok?
Whereas content material strikes shortly on TikTok, timing issues. Particularly for manufacturers and companies.
In response to Sprout Social’s analysis on the greatest instances to put up on TikTok, listed here are the important thing days and instances to bear in mind:
- Finest days to put up on TikTok: Monday by means of Thursday
- Finest instances to put up on TikTok:
- 6 to 9 p.m. on Mondays
- 5 to 9 p.m. on Tuesdays, Wednesdays, Thursdays
28. What kind of content material performs greatest on TikTok?
As anticipated, short-form movies are the largest hit on TikTok. And the shorter the higher. The 2026 Social Media Content material Technique Report notes that 60% of customers work together with short-form movies shorter than 60 seconds.
TikTok Store statistics
For manufacturers eager to promote on TikTok, the platform permits you to listing your merchandise and promote them utilizing TikTok Store. Getting a gauge on this in-app procuring software will assist you determine simply how efficient it’s and for which industries.
29. What number of sellers are utilizing TikTok Store?
Crimson Stag Success reviews that roughly 15 million sellers are utilizing TikTok Store globally. Amongst these, over 500k retailers are registered within the U.S.
Between steep reductions and numerous associates on the platform, manufacturers and companies are seeing outcomes from the app relating to direct promoting. Manufacturers ought to take into account social commerce as a part of their technique, in the event that they haven’t already.
30. What number of customers have purchased one thing on TikTok Store?
An estimated 870 million customers are making purchases on TikTok Store. And a survey from PartnerCentric notes that 37% of People beneath 60 have bought one thing on TikTok Store. These patrons are spending a mean of $700 throughout 12 purchases.
As these numbers point out, TikTok Store isn’t a distinct segment function of the platform anymore. Customers are actively utilizing it as a result of:
- It’s straightforward to buy (49%)
- Low costs (48%)
- Merchandise is/was on sale (39%)
31. What are the most well-liked classes on TikTok Store?
Magnificence and private care is the most well-liked class on TikTok Store, promoting 370 million models worldwide in 2024. Womenswear and underwear is one other fashionable class, with practically 285 million models offered.
In the meantime, the most well-liked purchases in accordance with the PartnerCentric survey had been: private equipment (46%), home goods (43%) and vogue objects (40%).
Supply: PartnerCentric
32. Is TikTok Store driving impulse purchases?
Almost one out of 4 shoppers makes impulse purchases on TikTok Store. This is sensible as a result of customers get to purchase an merchandise instantly after discovering it. And a shorter shopping for journey interprets to extra impulse buys.
33. How a lot in gross sales does TikTok Store generate?
eMarketer reviews that TikTok Store reached $15.82 billion in U.S gross sales in 2025. So it now accounts for 18.2% of social commerce within the U.S.
34. What number of TikTok Outlets attain $1 million in GMV?
The Crimson Stag Success information notes that 1,033 TikTok Outlets in the usexceeded $1 million in annual gross service provider worth (GMV). In the meantime, fewer than 100 (77) Outlets surpassed the $10 million mark.
TikTok for enterprise stats
So ought to your model be on TikTok? And the way can it present up for shoppers on the platform? Understanding tips on how to use TikTok for enterprise and attain your target market is important to success on the community.
35. Is TikTok a very good platform for product discovery?
As the sooner TikTok person statistics present, individuals are commonly partaking with manufacturers on the platform.
Whereas there are many causes to make use of TikTok, the app has earned its standing as a procuring hub. In response to information from Sprout’s 2026 Content material Technique Report, TikTok is the highest channel for product discovery amongst Gen Z.
36. Is TikTok driving direct purchases?
In response to the 2025 Sprout Social Index™, when shoppers are able to make a direct buy, they’re most probably to show to Fb, adopted by TikTok and Instagram. 36% of direct purchases through social had been on TikTok. Gen Z and Millennials usually tend to flip to TikTok at 54% and 47%, respectively.
37. Are individuals influenced by TikTok advertisements?
The beforehand cited PartnerCentric survey discovered that 25% of customers who purchased from TikTok Store discovered the merchandise by means of a TikTok advert. This reveals that promoting on TikTok is very impactful, particularly with strategic concentrating on and persuasive advert inventive.
38. How a lot income does TikTok generate?
TikTok’s income has been rising at a notable tempo. Within the fourth quarter of 2025 alone, it generated about $1.3 billion in income from in-app purchases. This contains income from digital presents, promoting and ecommerce gross sales.
39. How a lot income does TikTok generate from promoting?
TikTok’s advert income by means of initiatives comparable to TikTok Promote and TikTok Store have been profitable, with a projected $34.8 billion in projected advert income by 2026.
TikTok influencer stats
With TikTok being a creator-driven platform, TikTok influencers can take your advertising to the subsequent degree.
Let’s have a look at some key influencer advertising stats related to the platform.
40. What’s the common engagement charge for TikTok influencers?
In response to information from Sprout Social Influencer Advertising (previously Tagger), the common engagement charge per put up for a TikTok influencer is 1.86%. Right here’s a breakdown on what these posts value relying on the dimensions of the influencer’s viewers:
- Nano-influencers: $15
- Micro-influencers: $75
- Mid-influencers: $687.5
- Macro-influencers $1,875.
- Mega-influencers: $13,750
- Celebrities: $27,500
41. What’s the most well-liked influencer class on TikTok?
In response to information from Sprout Social Influencer Advertising, way of life is the most well-liked class for TikTok influencer advertising. It accounts for 130 billion engagements from influencers. That is adopted by magnificence accounts at 50.9 billion and vogue accounts at 36.7 billion.
42. What kinds of influencers get probably the most engagement on TikTok?
In response to information from Sprout Social Influencer Advertising, nano-influencers (1,000-10,000 followers) who’re TV and Video creators see the very best engagement charges (26.86%), adopted by Faculty Athletes (22.91%) and Auto & Automobiles creators (22.73%).
43. Do smaller creators see a better engagement than bigger influencers on TikTok?
Small follower counts, large engagement. That’s the development we’re seeing with influencers on TikTok.
In response to information from Sprout Social Influencer Advertising, nano-influencers see considerably larger engagement charges than macro-influencers (100,000-1M followers) throughout industries:
- Way of life 12.84% vs 3.61%
- Magnificence 10.14% vs 2.8%
- Style & Type 14.27% vs 2.8%
- Meals & Drink 17.11% vs 3.1%
- Sports activities & Health 14.41% vs 2.54%
44. How a lot do influencers cost for a TikTok put up?
New stats on influencer pricing say that TikTok creators cost roughly $10 per 1000 followers for a sponsored put up. This aligns with comparable pricing on Instagram however is half of platforms like YouTube.
45. Are TikTok influencers driving buy selections?
As PartnerCentric reveals, influencers play an important position in driving direct purchases on TikTok. 48% of purchases made on TikTok Store had been from influencer posts.
46. What number of customers take recommendation from TikTok influencers?
The above stats make sense since 63% of People beneath the age of 60 get recommendation or solutions from influencers.
Making data-backed selections with the appropriate TikTok stats
Constructing your TikTok presence is all about determining who’s utilizing the platform and what makes them tick. Because the above TikTok statistics spotlight, short-form video nonetheless dominates the platform. And whereas manufacturers aren’t posting as ceaselessly as on different platforms, timing is driving that preliminary engagement.
Platforms like Sprout Social allow you to plan out your TikTok content material technique with ease. From planning which posts exit when to scheduling them for the most effective time, you may streamline and automate your publishing efforts.
Join a free 30-day trial to see how Sprout can energy your TikTok technique.
TikTok statistics FAQs
Are you able to see statistics on TikTok?
If you wish to take a look at your inside TikTok analytics and stats, go to your profile, faucet on the hamburger menu, then faucet Enterprise Suite or Creator Instruments to entry your profile’s analytics.
What technology makes use of TikTok probably the most?
Gen Z makes use of TikTok probably the most, with 72% having an account on the platform.
How fashionable is TikTok?
TikTok is the most well-liked social media app by way of downloads, seeing 644 million downloads in 2025.
Is TikTok’s reputation rising or declining?
TikTok’s reputation continues to develop, with the platform reaching 1.99 billion customers.
