As soon as deemed a platform purely for kids eager to have enjoyable sharing goofy dance movies, TikTok is now being utilized by many professionals as a strong lead generator. It’s time that realtors open up and discover the potential that TikTok for actual property can have for his or her enterprise.
With over a billion month-to-month lively customers, professionals from all kinds of industries have begun leveraging the app to additional their enterprise attain, and this consists of the actual property sector.
So simply how can an actual property agent leverage TikTok and save a big quantity on actual property advertising methods? Listed here are the steps you possibly can take as an actual property agent to maximise the alternatives introduced via this video-app phenomenon.
New to TikTok?
If you’re fully new to TikTok, you’ll have to arrange an account with the app. It is a fast and simple course of, and like many downloadable apps, you possibly can register for an account by utilizing your e mail tackle, telephone quantity, or through your Fb or Google profile.
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Selecting a Username
As with all further platform you add to your enterprise, model continuity is a should. You need your supposed viewers to have the ability to discover you simply, and for newcomers to your model to know what you do at first look. Due to this fact it’s superb should you can embody the time period ‘realtor’ or ‘actual property’ in your title and presumably the realm you serve, too.
The benefit of selecting a TikTok username is that, not like another websites and apps, TikTok makes it straightforward so that you can change your username at a later stage.
As you arrange your profile, make sure to embody a hyperlink to your web site touchdown web page, or different social media channel should you desire. TikTok permits customers to put one hyperlink on their profile web page, which followers can immediately click on on to be taken to the linked website. You could possibly additionally arrange a linked touchdown web page that’s particular to TikTok to realize simpler insights as to what number of leads the platform is producing for you.
Additional Studying: Right here is Change Your TikTok Username – in 5 Easy Steps
How Does TikTok Work?
If you’re new to the app, it’s greatest to spend a while familiarizing your self with it earlier than you try and publish something. Like many social media-style platforms, TikTok exhibits you a feed of posts by the accounts you at the moment comply with, in addition to some instructed content material primarily based in your pursuits.
The ‘Following’ web page is the one displaying content material from the folks you’re following, whereas the ‘For You’ web page is a feed of content material recommendations primarily based in your preferences. Many TikTok customers spend a great deal of time on the ‘For You’ part, because it provides them easy accessibility to a spread of recent supplies, companies, and creators that they might not in any other case have discovered. The best way during which TikTok introduces its customers to others permits professionals like actual property brokers to seize the eye of recent potential leads and construct a following comparatively rapidly.
Leveraging TikTok’s Algorithms
One of many causes that TikTok is such a phenomenon and as useful to actual property brokers as it’s, is because of its ‘For You’ web page’s algorithm-driven, quick-fire feed of video content material.
The content material that seems on a TikTok person’s For You feed is curated utilizing algorithms related to their location, pursuits, search historical past, and the way in which they work together with on-line advertisers. As a result of these metrics decide what content material TikTok feeds to its customers, new customers can create content material that has the potential to succeed in a large viewers and even go viral while not having to pay for promotion or have a big following in place. Leveraging these alternatives can save a big quantity of actual property advertising price range.
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9 Ideas for Actual Property Brokers to Get Began on TikTok
Of the entire actual property advertising methods that exist, TikTok is the latest and probably essentially the most highly effective. Listed here are our 9 suggestions that can assist you crush it and acquire huge publicity for you – and your listings!
1. Think about Niching Down
TikTok’s algorithms and trending patterns make it the right platform to ascertain a distinct segment inside the actual property business. You could possibly select to concentrate on particular sorts of purchasers, corresponding to For Sale By Proprietor (FSBO) listings. Should you decide to maintain your focused client-base broad, you possibly can nonetheless create niched content material corresponding to for property flippers, or first-time consumers.
You might discover that you just organically begin to appeal to a specific demographic or shopper kind, and this might lead you in a niched course. It might definitely be an excellent indication of what class of potential shopper you’re most probably to proceed attracting on the platform. From there, you possibly can concentrate on maximizing that chance additional.
2. Repurpose Content material You’ve Already Made
In relation to making the leap and creating your individual content material, an excellent place to begin is to contemplate what content material you have already got that may very well be repurposed.
Presuming that you just already make video content material on your property listings and add them to different websites corresponding to Zillow, Redfin, and even Fb Market for leases, you have already got materials that you would edit to go well with TikTok. You could possibly additionally repurpose current content material from different platforms corresponding to Instagram or YouTube – any content material which you could edit to make an ideal TikTok video can and needs to be leveraged – half the work is already completed, and this may be a good way to get began.
Typically, property showcase movies are longer than the utmost 3 minutes TikTok restrict. Nonetheless, by enhancing completely different sections down, you possibly can create a number of TikTok movies that give your viewers bite-size tasters of your property listings.
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There are a selection of the way which you could make your content material considerably extra participating. For instance, you would use easy transition enhancing to separate your movies and invite your viewers to maintain scrolling for the complete image, or you would pace parts of your video as much as create jam-packed content material. Try the success that TikTok’er @heider_realestate is having fun with, due to her sped-up property movies edited with vibrant music. It’s additionally common to make use of trending audios on TikTok to make content material extra entertaining.
Based on a survey performed by video-makers, Biteable, actual property listings that incorporate video content material obtain as a lot as 403% extra inquiries than these that don’t. Let’s face it, in our extremely digitized world, video content material is important for the expansion of any enterprise that sells a visible product.
Whereas TikTok does enable movies of as much as 3 minutes to be uploaded, it’s value noting that TikTok content material that’s 15 seconds or much less achieves a median watch time of 90% or extra. So, wherever you possibly can, preserve your content material snappy.
Additional Studying: Repurposing Content material: 15 Particular and Common Strategies
3. Get Inventive
Whereas repurposing any current video content material you will have is a good way to get the ball rolling, it’s significantly vital that your content material on TikTok be extremely participating to maximise your probabilities of rising an viewers. TikTok content material is famend for being enjoyable, gentle, snappy, and interesting – quick bursts of video that rapidly get to the purpose and ship info or messages in an entertaining approach.
You’ll be able to and may take the time to realize inspiration from at the moment trending content material within the subject of actual property, though it’s essential that you just stay as distinctive as potential, significantly in your supply. For instance, many actual property brokers combine up their property itemizing movies with content material that focuses on different features of the business – be it curb attraction, decluttering suggestions, easy methods to negotiate a sale, and so forth.
Additional Studying: 19 Partaking Actual Property Social Media Posts Concepts
4. It’s OK to be Digicam Shy
If you’re somewhat digital camera shy or discover it tough to speak on digital camera, TikTok is the right platform to get round these points. On TikTok, quirky content material just isn’t solely the norm however is anticipated and loved by its customers.
Should you’re a pure on digital camera, nice – be at liberty to speak and carry out away. However, should you’re rather less assured, there are various methods to create participating content material with out you being beneath the highlight. For instance, many realtors add content material that options the important thing messages in textual content blocks versus talking immediately into the digital camera. Relying on the message, the background may characteristic property pictures or the agent doing a trending dance – on TikTok, nearly something goes. You can even shoot a video of you pointing to textual content bins after which add them afterward if you edit the content material prepared for add. As quickly as you’re taking the time to observe a wide range of present content material, you will note how diversified it’s, and the concepts will begin to stream.
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5. Preserve it Actual
One of many distinctive issues about TikTok is that its customers count on and luxuriate in authenticity over closely curated content material. Because of this you needn’t be a pure performer or speaker, and so on., to do extremely effectively on the platform; you principally must be keen to let unfastened and have enjoyable. That’s to not say that professionally curated content material bombs on TikTok, however it sometimes requires somewhat inventive edge to be effectively acquired.
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6. Don’t Fear About Enhancing
If you’re new or in any other case inexperienced in enhancing video content material – otherwise you merely want to avoid wasting time – TikTok options in-app video enhancing instruments and an accessible audio library to make enhancing your content material fast and simple. Options corresponding to ‘sew’ and ‘duet’ are significantly useful when enhancing content material.
The ‘sew’ software permits you to clip and embody scenes from one other TikTok person’s content material in your individual (whereas credit score to the unique creator is retained). The ‘Duet’ software permits customers to publish their video side-by-side with one other creator’s video, with each taking part in concurrently within the feed. This could be a useful gizmo for networking via enjoyable collaborations whereas creating participating content material to drive extra leads.
7. Use TikTok Audios
Until you’ve been dwelling beneath a rock, you’ve gotten doubtless come throughout TikTok movies that includes customers miming to random audio clips. These audio clips may very well be something from film or TV scripts, track lyrics, or just random sounds.
Some social media platforms, corresponding to Fb or Instagram, rely loads much less on audio as part of video content material, however on TikTok, it is necessary and anticipated. It’s potential to add silent content material to TikTok, however the platform has positioned itself as being powerfully pushed by audio, so it might sometimes appear odd.
As well as, as a result of the app is so audio-driven, many particular audios undergo a interval of trending. When an audio clip is trending, you’ll doubtless hear it a number of instances from completely different customers in your feed. Many of those trending audios get hundreds of thousands – if not billions – of views day-after-day, very like a trending hashtag on Instagram.
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8. Leverage TikTok Traits to Drive Your Content material
The TikTok tradition is certainly one of consistently evolving tendencies in audio, humor, fashion, dancing, and extra. Customers are frequently importing contemporary content material that includes no matter new development is, effectively, trending!
Discovering a technique to embody no matter is trending into your actual property content material is a wonderful technique to develop your viewers additional; you simply must get somewhat inventive. Take this instance of distinguished actual property TikTok’er @texastattooedrealtoer. She humorously incorporates a trending audio to depict the response of a possible purchaser being requested to up their provide on a home.
Examples like this simply go to indicate that not each add must be a severe message concerning an inventory or different enterprise angle. The purpose of leveraging TikTok particularly, is to make use of the character of the platform to broaden the way in which you attain and have interaction with potential purchasers.
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9. Put up Persistently
Within the massive scheme of issues, TikTok continues to be a comparatively new social media platform, and continues to develop quickly. That is largely on account of its distinctive algorithm-driven content material feed that provides everybody an equal probability of rising an enormous viewers and going viral.
As with all social media channel, it’s pivotal to your success on the platform that you just publish recurrently. The fantastic thing about guaranteeing that your TikTok posts are constant is that the app does a number of the give you the results you want with regards to organically growing your attain.
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Last Ideas on TikTok for Actual Property Brokers
The distinctive qualities of TikTok make many professionals, corresponding to actual property brokers, hesitant to strive it. Its quirky, gentle, and enjoyable content material popularity doesn’t instantly strike you as an apparent place to conduct severe enterprise. Nevertheless, there are numerous methods to create skilled content material in an interesting approach that befits the location.
Actual property brokers are rapidly studying that there’s huge potential to be leveraged on a website that permits important attain. It simply takes somewhat creativeness to craft the fitting content material. With over a billion month-to-month lively customers and counting, it’s too massive of a possibility to disregard.
Another factor: Identical to Fb has adverts, so does TikTok. Should you haven’t already, you will get began on TikTok Advertisements Supervisor right here.
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Writer Bio
Jennifer Seene is a contract journalist considering actual property tendencies, up and coming neighborhoods, residence renovation & enchancment, and different matters.
Hero Photograph by Mourizal Zativa on Unsplash
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