As Miami turns into the epicentre of tennis this season, On and Boiler Room got here collectively to current “On Clubhouse Nights Miami” — an immersive night that introduced collectively sport, music and tradition in an electrifying new format. Hosted at Lot 11 Skatepark in downtown Miami, the occasion reworked the area right into a dynamic tennis enviornment and pop-up retail expertise, all centred round “THE ROGER Clubhouse” — On’s newest tennis-inspired life-style sneaker.
The night time opened with high-energy matches that includes On athletes Ben Shelton and Joao Fonseca, alongside tennis fans Francisco Lachowski, Jake Nevins, Mia Regan and Alexandra Katya. In opposition to the surprising city backdrop of a skatepark, the gamers delivered a spirited efficiency, cheered on by an animated crowd.
Following the on-court motion, Boiler Room took over with a soundtrack that celebrated Miami’s deep Caribbean influences. Dancehall sensation Shenseea, dembow pioneer Cromo X and native membership legend MARTE delivered electrifying DJ units, whereas freestyle skaters introduced an added layer of vitality to the scene.
Company mingled with On athletes, explored the off-court assortment, and had the prospect to win unique On merchandise. Culinary highlights included crisp pizzas from Luna Rossa Brick Oven Pizza, tacos from The Wolf of Tacos and a curated choice of cocktails by Lalo Tequila, E11even Vodka, Manojo Mezcal and Bacardi.
The night drew an eclectic crowd, from athletes and musicians to tastemakers and creatives, together with Jencarlos Canela, Olivia Elliott, Lina Luaces, Andrea DiValentina and extra. With its fusion of sport and tradition, On Clubhouse Nights Miami redefined how tennis will be skilled — far past the confines of the courtroom.
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