Kenneth Cole has launched a brand new spring marketing campaign titled “Purposeful Voices,” with storyteller Isabella Strahan, a survivor and advocate for hope.
All through the digital marketing campaign and accompanying video directed by Carlos Serrao, Strahan fashions kinds from Cole’s spring ladies’s ready-to-wear assortment whereas sharing her journey preventing most cancers and the way she’s partnering with Kenneth Cole to additional encourage hope.
“For over 40 years, we’ve used our voice to impress thought and encourage dialog about essential social points and to assist others really feel seen, really feel heard and really feel related,” mentioned Kenneth Cole, chairman and chief artistic officer at Kenneth Cole Productions Inc. “This spring, we’re launching our ‘Purposeful Voices’ marketing campaign and partnering with people with a significant mission who’re utilizing their very own voice to assist and empower others,” he mentioned.
Because of this, Strahan, who’s the 20-year-old daughter of Michael Strahan, was chosen to be the primary particular person spotlighted within the “Purposeful Voices” sequence. Impressed by her vulnerability and energy in publicly sharing her journey preventing a cancerous mind tumor on the age of 19, the model acknowledged how Strahan turned a task mannequin for others — each fighters and survivors together with her mantra featured within the marketing campaign, “giving up was by no means an choice.”
She mentioned in a single video that the day earlier than her nineteenth birthday she had mind surgical procedure and misplaced the power to stroll and speak. She spoke about how “life can change so shortly.”
Isabella Strahan for Kenneth Cole Productions.
Courtesy of Kenneth Cole Productions esy
“I’m so grateful for the chance to make use of my voice to consolation, encourage and provides hope to others preventing to outlive. I’m honored that Kenneth acknowledged me as a beacon of sunshine for these in want and requested me to be a part of his ‘Purposeful Voices’ marketing campaign. The model’s long-standing dedication to social affect is one thing I’ve all the time admired and it’s empowering to be a part of the model’s story,” mentioned Strahan.
Within the marketing campaign, Strahan fashions seven full seems, “Isabella’s Picks” from Kenneth Cole Productions’ spring 2025 ladies’s ready-to-wear assortment designed by Emily Cole, the model’s new government vice chairman, ladies’s artistic director and product technique. Among the many seems she fashions are the layered vest with removable entrance shirt, gradient dye oversize shirt, and the gradient dye wide-leg denim denims.
Isabella Strahan fashions a glance from Kenneth Cole’s ladies’s ready-to-wear line.
Courtesy of Kenneth Cole Productions r
“For spring 2025, our assortment attracts inspiration from nature that includes earthy tones and light-weight, virtually ethereal supplies. In an period the place know-how more and more shapes each facet of our lives, we consider this return to simplicity and pure components affords a grounding sense of steadiness — particularly in at present’s fast-faced city life-style. This assortment was designed to really feel straightforward for girls, permitting for easy dressing that may really feel snug whereas nonetheless wanting elevated,” mentioned Emily Cole.
Isabella’s Picks are actually accessible at kennethcole.com and in choose retailers, together with Macy’s and nordstrom.com. The marketing campaign that includes Strahan will run throughout the model’s numerous social channels in addition to out-of-home and digital advertising.
