Prime Video has been on a YA tear with the Culpables films and Maxton Corridor – and is now inserting a world guess on Italian challenge Love Me, Love Me. Talking at Collection Mania, Nicole Morganti, Head of Originals, Southern Europe at Amazon Studios mentioned: “Proper now we’re taking pictures Love Me, Love Me, which is an IP from Stefania S. and it’s actually a film that may resonate with a worldwide viewers.”
The movie an adaptation of the primary novel in a trilogy from Stefania S, first printed on Wattpadd and which has notched 19 million reads. The film will probably be written by Veronica Galli and Serena Tateo with Lotus Manufacturing co-producing with Amazon MGM Studios.
Morganti spoke about how Prime Video approaches its YA variations and mentioned they typically make massive adjustments to the supply materials they usually additionally tune-in to what the followers are saying.
“It’s important to be very positive about what you’re going to maintain, and what are the issues that the viewers and the followers that created that IP actually would need within the film, and what you’re going to vary. In Culpa, we modified loads and likewise in Love me, Love me.”
She added: “You additionally see the on social all of the feedback and it’s important to be very receptive and reactive. It’s important to stick [with your decision] while you suppose it’s the correct factor, however you additionally should be very versatile and adapt tremendous rapidly.”
YA reaches a large demo and performs properly with feminine viewers, which inserts with Prime Video’s worldwide priorities. Morganti was clear it’s going after a feminine viewers
“What are we wanting now for? We’re in search of girls. We’ve got had lots of motion, lots of comedy and lots of sport. We now actually need to produce women-focused content material.
“We’ve got introduced lots of films for ladies very not too long ago, for instance, in Italy. And we worldwide sequence which have resonated all over the world like The Crimson Queen, which is a criminal offense story they usually often actually enchantment to girls, however we would like extra of that.”
She added: “The true focus proper now could be how can we get to these girls, and the way can we interact them and make them come to our service.”
Morganti additionally talked about procedural Costiera, directed by Adam Bernstein (Breaking Dangerous) and set on Italy’s Amalfi Coast is an instance of a extra versatile method to working with co-producers, with out breaking down the specifics on rights and phrases. Costiera is co-produced by Fremantle’s Italian label Lux Vide and Amazon Studios.
Morganti mentioned: “A very powerful factor is to point out that Southern Europe will be the incubator and the place for a world story that might resonate all over the world.”
