Seth Rogen Wrote All of the Celeb Cameos in ‘The Studio’ with ‘Particular’ Stars in Thoughts (Unique)

Seth Rogen was not anticipating The Studio to be fairly so star-studded.

Rogen created, wrote and directed the brand new Apple TV+ collection with longtime collaborator Evan Goldberg and likewise stars in it as film lover Matt Remick, the pinnacle of a fictional Hollywood film studio that is feeling the stress. The ten-episode collection sees stars from Dave Franco and Zoë Kravitz to Martin Scorsese, Ice Dice and Adam Scott make cameos, and Rogen tells PEOPLE that every storyline was written with these celebrities particularly in thoughts.

“It was all concerning the tales of the episodes and type of who served the assorted storylines and it was fairly particular for probably the most half,” Rogen, 42, says of how he and Goldberg selected what A-listers can be concerned.

“We might write it to our idealized model of who we may get perhaps, and we fairly often received these folks, which was surprising.”

Rogen provides, “Individuals generally are fairly cool to make enjoyable of themselves and Hollywood and appear to get the joke, which was good.”

Talking to PEOPLE on the crimson carpet on the Los Angeles premiere of the collection on March 24, Rogen mentioned that the inspiration for the one-of-a-kind present got here from his personal love of films — and his ideas on the business as an entire.

“It truly is simply our perspective of all of it. I feel we’re continually annoyed by Hollywood and upset in Hollywood, and aggravated by it, however on the identical time, we see the magic,” Rogen mentioned.

“We’re believers within the magic of the films and we all know nothing else. And so for us, there may be wonderful potential in Hollywood, we simply hope that it’s used correctly. However we love motion pictures and the present itself was a chance to type of carry that to life cinematically whereas telling these tales.”

His costar Ike Barinholtz, who performs fellow film exec Sal Saperstein, informed PEOPLE on the premiere that making the present was “no straightforward feat” and required folks like Rogen and Goldberg who “love this enterprise.”

“I feel they surrounded themselves on this venture with individuals who love this business and have been doing it for a very long time. There is a model of this present that may be a cynical present, and it’s totally indignant and hateful and desires revenge, however that is a really totally different present. This present, they love [movies], it’s reverence, it is adoration,” Barinholtz, 48, mentioned.

“You have to be trustworthy concerning the belongings you love. You bought to tear on the belongings you love just a little bit and go there. So I feel they struck the right stability … It is a very actual love letter to Hollywood.”

Together with Rogen and Barinholtz, Catherine O’Hara, Kathryn Hahn and Chase Sui Wonders additionally star in The Studio, in addition to recurring visitor star Bryan Cranston.

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The primary two episodes of The Studio premiere Wednesday, March 26 on Apple TV+.