It was one other bumper Paris Vogue Week, the nine-day occasion from March 3 to 11 garnering $648.9 million in media influence worth, a 53 p.c enhance over a 12 months in the past, in accordance with knowledge agency Launchmetrics.
The wild card was YouTuber MrBeast, who popped up because the No. 3 influencer due to Instagram and Fb posts of himself sporting three completely different outfits with the Eiffel Tower pictured within the background – and Paris Vogue Week talked about within the caption. (WWD didn’t spot him in any entrance rows.)
As soon as once more, Asian celebrities dominated the week, driving 86 p.c of all celebrity-generated consideration, with Thai mannequin and actress Kornnaphat Sethratanapong pulling in $16.1 million in media influence worth, or MIV, and Thai-Chinese language actress LingLing Sirilak Kwong coming in second with $15.8 million in MIV.
Launchmetrics’ proprietary media influence worth determine tallies the influence of related media placements on on-line, social and print, inclusive of paid, owned and earned mediums.
Filipino actress Coronary heart Evangelista, South Korean rapper Mingyu and Thai actress and mannequin Freen Sarocha rounded up the top-five celebrities on the exhibits.
Launchmetrics famous that Asian stars additionally sparked “large conversations throughout the area,” with Sarocha, for instance, producing $5.5 million in MIV from her owned content material, whereas “the thrill round her amplified that influence fivefold.”
In contrast, American rapper Doechii, “essentially the most talked-about Western movie star, generated half of that complete influence,” Launchmetrics stated.
Dior ranked No. 1 in complete MIV at $117 million, greater than double the second-place model, Valentino, at $52.3 million. Rounding out the top-10 had been Chanel, Miu Miu, Louis Vuitton, Saint Laurent, Lacoste, Courrèges, Balenciaga and Schiaparelli.
Mingyu on the Christian Dior Fall RTW 2025 trend present as a part of Paris Vogue Week on March 4, 2025 in Paris, France.
Swan Gallet
A glut of Thai stars on the Dior show accounted for 76 p.c of Thailand’s complete movie star MIV.
In the meantime, a front-row stacked with Asian stars together with South Korean singer An Yu-jin, plus “The Brutalist” actor Adrien Brody, boosted Lacoste’s MIV by 74 p.c versus final 12 months, Launchmetrics famous.
Tom Ford, which got here in twelfth place, tripled its media influence by decamping to Paris from Milan, and alluring stars like Doechii.
Courrèges doubled its MIV versus a 12 months in the past due to a colourful confetti blizzard and the presence of South Korean stars together with Wooyoung of South Korean boy band Ateez.
Media generated 62 p.c of MIV, celebrities 17 p.c, influencers 12 p.c, owned media 8 p.c and accomplice content material 2 p.c, Launchmetrics stated.
French journal Gala — a wiz at movie star movies on TikTok — emerged as the highest voice general with $26.5 million in MIV, adopted by American Vogue, Sethratanapong, Sirilak Kwong, and Evangelista.
Quick-form video continued its meteoric rise, with MIV surging 92 p.c on TikTok.
Coronary heart Evangelista at Zits Studios’ fall 2025 present in Paris.
River Callaway/WWD
