Vera Wang Launches “Vow” at Jared Jewelers

Whereas finest recognized for her elegant bridal clothes and her 56 years in trend, Vera Wang additionally has an extended historical past in jewellery design, which on Thursday enters a brand new chapter with the launch of a group known as “Vow,” out there solely at Jared Jewelers.

The Vera Wang Vow assortment consists of engagement and anniversary rings and wedding ceremony bands designed with diamonds set in 14-karat gold. The jewellery items, priced from $900 to $8,800, are modern, minimal, with a classy Nineteen Forties and ’50s look of luxurious, reflecting Wang’s design ethos. Among the many gadgets are a mined diamond bridal ring, priced at $8,800, and a mined diamond anniversary ring, priced at $1,200. The gathering will probably be bought in any respect Jared shops and on the Jared web site.

The launch of the Vow assortment displays an enlargement of Wang’s enterprise at Jared, the high-end, accessible luxurious banner of guardian firm Signet Jewelers. Final December, Wang launched a line for Jared Atelier, a format showcasing visitor designers creating limited-edition, excessive jewellery collections. Pre-owned Vera Wang jewellery is bought at Jared as effectively.

Wang additionally has a group at Signet’s Zales division, which sells high-quality jewellery at decrease costs than Jared. Apart from Vera Wang, Jared’s checklist of designer manufacturers bought on the retailer contains 1933 by Esquire Males’s, Appeal’d by Lulu Frost, Crivelli, Kallat, Le Vian, Pnina Tornai, Shy Creation, Yoko London and Zydo Italy.

With Vow, “We actually wished to carry a line to Jared that’s higher-priced than what we did at Zales, to succeed in a unique viewers,” Wang informed WWD. “I really like working in each class, however particularly, designing Vow gave me an opportunity to actually discover extra methods and scale of diamonds, as a result of the worth level was larger.

“For the second there are 38 types, however I’m certain there’s extra coming as a result of we have now been engaged on Vow for a few yr,” Wang mentioned.

“Vera Wang is an icon within the bridal class,” mentioned Claudia Cividino, president of Jared Jewelers. “This new Vow assortment is a testomony to her imaginative and prescient and mastery of design.” It additionally “carries by way of the artistry of her excessive jewellery Atelier assortment right into a bridal providing that our purchasers will cherish,” Cividino mentioned.

The items in Vow are designed “deliberately” to be worn individually or “stacked” collectively, Wang mentioned. “I see the women at present — possibly they’re inspired to — sporting their engagement rings with extra of their private jewellery assortment, and why shouldn’t they? And why shouldn’t they put on their different jewellery with their wedding ceremony band? So this concept just isn’t new. It was there within the ’70s, but it surely disappeared for some 50 years. So now it appears to be an actual pattern once more.

“I actually wished the engagement ring, in fact, to take a seat by itself, however then while you click on within the wedding ceremony band, there’s this match. They had been designed in the identical theme.”

The Vow assortment contains mined and lab-grown diamonds. “We will service a shopper that wishes lab-grown and subsequently scale. And we can also service purchasers that need mined diamonds, which many younger persons are very connected to.…For a very long time it’s been lab-grown, as a rising pattern. However definitely now there appears to be extra of a steadiness in demand between lab and mined diamonds,” Wang recommended. “They’re two very totally different purchasers, in my view. I imply, I’m not a full-time jeweler, however in my view, each appear legitimate for the second.”

In 1989, Vera Wang designed her personal bridal gown, and launched her bridal line along with her personal salon at New York’s The Carlyle lodge in 1990. Again then, “I used to be doing clothes that had been extraordinarily minimal and really architectural, and that’s actually on the core of how I consider myself. That’s actually who I’m,” Wang mentioned. “However alternatively, as a designer, I additionally really feel we developed by way of one other interval, definitely within the Nineties, into the 2000s and onwards, the place we had been very artisanal as a [fashion] home. Will probably be 56 years this yr in trend for me. So I do know the pendulum swings, and now I’ve seen a return to this very architectural, pure, quiet luxurious, if you wish to name it that, which applies to wedding ceremony robes,” and notably these she designs for Pronovias, the Spanish bridal retailer, the place her bridal designs “parallels” her Vow jewellery for Jared.

“However I’ve actually seen a return to that within the final three years. and this line at Jared actually enabled me to go away the extra Baroque bridal items that we have now designed and discover what’s extra fashionable, architectural, issues I personally relate to. That was the fantastic half about this collaboration with Jared. You see adjustments in tendencies, not solely in our wedding ceremony robes, but in addition in wedding ceremony jewellery.”

At occasions final yr, Wang was concurrently engaged on her Jared Atelier line, which she defined “is absolutely trend, and has nothing to do with bridal,” and Vow. Her Jared Atelier assortment incorporates 15 items together with these in diamond items at as much as $125,000, Wang mentioned.

“With every part I do, I’m extremely concerned, in all probability to everybody’s annoyance,” Wang mentioned. “Nonetheless, I actually do attempt to be sure that I’m very cautious about something we design.”