Spring solely formally began final week however CBS brass have already got fall on their thoughts. The community as soon as once more is utilizing its March Insanity protection to launch the promo marketing campaign for its new fall exhibits.
Beginning final Thursday, 10-second advertisements for Blue Bloods universe sequence Boston Blue, starring Donnie Wahlberg, and Hearth Nation spinoff sequence Sheriff Nation, headlined by Morena Baccarin, began airing throughout CBS’s protection of males’s faculty basketball event. An identical spot for the upcoming Blake Shelton and Taylor Sheridan music competitors sequence The Highway will start circulating this Thursday.
The promos for Boston Blue and Sheriff Nation, which you’ll be able to watch under, reveal that each will debut within the fall. They’d been beforehand picked as much as premiere through the 2025-26 season. The Highway already had been introduced for a fall 2025 launch.
The promos for Sheriff Nation come forward of Baccarin’s return to Hearth Nation within the April 4 episode. Sheriff County originated as a Hearth Nation planted spinoff with an episode of the mothership sequence visitor starring Baccarin final season.
The early promo blitz for Boston Blue and Sheriff Nation is a part of the long-term improvement technique carried out by CBS greater than a yr in the past that features early sequence pickups giving advertising an extended runway to ramp up their plans. Sheriff Nation was ordered to sequence final Could, Boston Blue in February.
CBS started selling new exhibits for the next season throughout March Insanity in 2023 with Tracker and did it once more final yr with Poppa’s Home.
