Tiffany & Co. has unveiled its newest excessive jewellery marketing campaign, that includes the model’s iconic Fowl on a Rock brooch, alongside one-of-a-kind creations from the Blue E-book 2024: Tiffany Céleste assortment.
“The brand new Tiffany excessive jewellery marketing campaign is a celebration of our home’s previous, current and future. It showcases the extraordinary work of Jean Schlumberger, whose designs have develop into synonymous with magnificence and creativity, in addition to our newest assortment, which represents the top of Tiffany craftsmanship and innovation,” president and chief govt officer Tiffany & Co. Anthony Ledru mentioned in an announcement.
Photographed by Carlijn Jacobs, in keeping with the model the marketing campaign is a up to date interpretation of a few of its most iconic excessive jewellery photos, reimagining them by means of a contemporary lens. Jacobs’ artistic imaginative and prescient took inspiration from the “Tiffany Fashion” ebook by John Loring, and its Tiffany excessive jewellery from the Fifties and ’60s, in addition to the pictures of Hiro, who captured iconic photos that includes among the model’s most celebrated designs.
Since being acquired by LVMH Moët Hennessy Louis Vuitton in 2021, Tiffany & Co. has doubled down on its excessive jewellery heritage with an rising variety of experiential gross sales occasions for rich shoppers. Final 12 months, the maison hosted a number of world excessive jewellery activations, together with Blue E-book occasions in Los Angeles, Tokyo, New York, Paris, Hong Kong and extra. The glow of Hollywood has been an vital a part of elevating the legacy jeweler’s profile with a number of items seen on the 2025 Oscars, together with on Finest Actress winner Mikey Madison.
Tiffany & Co.’s new excessive jewellery marketing campaign shot by Carlijn Jacobs.
Carlijn Jacobs/Tiffany & Co.
The Fowl on a Rock excessive jewellery brooch featured within the newest marketing campaign — an emblematic Tiffany & Co. creation — showcases pear-shaped and spherical sensible diamonds together with custom-cut baguette diamonds. Finishing the creation, the home’s artisans mounted the diamond hen motif on a D-color, cushion-cut diamond of over 25 carats. One other one-of-a-kind piece within the marketing campaign, the Taking pictures Star necklace, contains a middle stone: a D-color, internally flawless emerald-cut diamond of over 18 carats. In response to the home, the piece was designed to evoke the celestial great thing about a capturing star.
Timepieces are featured, too, persevering with the momentum from LVMH watch week in New York firstly of 2025 the place Tiffany’s excessive jewellery watchmaking novelties had been revealed alongside different sister manufacturers within the LVMH steady. The brand new marketing campaign debuts Friday in print and Tiffany & Co.’s web site and social channels.
