Jiostar unveiled record-breaking viewership figures from the opening week of its TATA Indian Premier League (IPL) 2025 broadcast.
Kicking off on March 22, the cricket league has notched a cumulative watch time of 49.56 billion minutes throughout the JioHotstar platform and Star Sports activities Community to date.
On JioHotstar, digital viewership of the primary three matches was 40% increased than final season, fueled by a 54% surge in related TV consumption. The primary three matches have amassed 1.37 billion views and 21.86 billion minutes of watch time.
On the tv facet, the opening weekend of the favored cricket league set new information, drawing over 253 million viewers and clocking 27.7 billion minutes of watch time, which types a 22% surge from final 12 months, as per BARC information.
The common tv viewership ranking for the primary three matches was up by 39% in comparison with the earlier season.
“The record-breaking viewership throughout digital and TV platforms over the opening weekend of TATA IPL 2025 reaffirms the match’s unmatched recognition bolstered considerably by the vast attain of our platforms and our dedication to creating deeper fan connections, in flip redefining how India experiences sports activities,” mentioned Sanjog Gupta, CEO of sports activities at JioStar.
“With cumulative watch time of 4,956 crore minutes, this season has begun on a unprecedented word. Because the match unfolds, we look ahead to persevering with to ship an inclusive, intuitive and interactive IPL expertise by serving each fan with a collection of custom-made viewing choices, creating unmissable moments, unforgettable tales, and a very immersive IPL,” he added.
Kiran Mani, CEO of digital at JioStar, mentioned: “IPL 2025 is setting a brand new benchmark for the way India engages with reside sports activities and leisure at an unmatched scale. The opening weekend showcased the ability of innovation in creating richer, extra interactive experiences, permitting followers to attach with the sport like by no means earlier than. On the identical time, our companions are tapping into one of the engaged audiences ever, driving deeper and extra significant connections. As we proceed to develop IPL’s attain, bringing the sport to newer audiences, we transfer nearer to our ambition of lighting up a billion screens and making this season a historic second in how sports activities and leisure are skilled in India.”
JioStar offers over 25 feeds in 12 languages for the IPL, with over 170 cricket consultants showing throughout each Star Sports activities Community and JioHotstar. The platform additionally options reside chats, polls, predictions and digital watch events.
