Calling all brides looking for “One thing outdated, one thing new, one thing borrowed and one thing blue.”
Los Angeles-based bridal and ready-to-wear label Houghton has partnered with Albright Vogue Library to introduce Albright x Houghton — Beverly Hills, a brand new luxurious bridal expertise that brings collectively every firm’s experience.
By means of this partnership, Katharine Polk, Houghton designer and founder, will turn into the primary designer to take up residence at Albright Vogue Library’s Beverly Hills property in Trousdale Estates and work with brides to create bespoke marriage ceremony appears to be like. Brides could have entry to a number of the model’s archival types, new designs made solely for Albright and a VIP customized bridal expertise, which provides shoppers fashions which are accessible on the market, made-to-order and rental.
“I’m actually enthusiastic about it as a result of I really feel like bridal has gotten so saturated. At Houghton, I’ve all the time tried to push the boundary and determine what’s subsequent for the trade and what we do,” Polk advised WWD. “I believe this mix of what we’re providing with Albright is such a refreshing, unbelievable alternative for brides, being that weddings have turn into such a style second. Brides are in search of so many appears to be like, and it’s gotten so costly.”
By means of the Albright x Houghton — Beverly Hills VIP Bridal Package deal, shoppers will be capable of have one-on-one appointments with Polk to design their bespoke robe, with costs beginning at $450 an hour.
Contained in the Albright x Houghton — Beverly Hills expertise.
Courtesy of Houghton
Along with getting access to a non-public property entrance and suite (full of Champagne and a menu of small bites), VIP bridal shoppers could have entry to Houghton’s archival, new and unique types, with costs starting from $3,500 to $20,000. Moreover, brides, bridal events and VIP marriage ceremony friends will be capable of work with Albright Vogue Library’s stylists to hire types from Albright’s archive of greater than 60,000 designer and couture classic fashions to finish their complete marriage ceremony weekend wardrobes from head-to-toe.
“From a non-public suite and curated expertise to full styling from Albright’s archive of greater than 35 years of style mixed with entry to Houghton’s iconic collections, each element is designed with the fashionable bride in thoughts. Our personalised concierge providers and unique entry to our midcentury property, this isn’t simply buying — it’s the beginning of the celebration,” stated Irene Albright, proprietor and editor in chief of Albright Vogue Library.
“The posh VIP Bridal Package deal is generally meant for somebody who is aware of they need customized. That stated, if a bride is available in pondering she needs customized however finally ends up ordering one thing made-to-order, that’s advantageous,” Polk defined, noting that bespoke robes’ minimums begin at $10,000.
“They may have entry to your complete library that we will pull inspiration from, or we will pull that from Houghton — no matter she needs. I’ll design the bride a robe from scratch to their measurements, after which, as a part of that customized package deal, fittings are included. Every part is included,” she stated.
Moreover, since every design is crafted in Los Angeles, the workforce is ready to work with brides to create a customized look in as shortly as 4 weeks, though Polk suggests the usual six-month minimal timeline for customized.
Seems from Houghton featured inside the Albright x Houghton — Beverly Hills expertise.
Courtesy of Houghton
“Throughout all packages, we provide made-to-order, rental and customizing [such as adding a belt or sleeve, etc.],” Polk stated, including that brides with budgets between $3,500 to $12,000 can choose into a gap package deal for non-fully bespoke robes.
“We’ve carried Houghton in our showroom for 15 years, and to now be collaborating with Katharine on a full-service bridal expertise is extremely particular. Her imaginative and prescient is unmatched, and collectively we’re providing one thing really elevated, ” Albright stated.
“It’s very full circle. Irene was truly the primary particular person to ever purchase Houghton with my very first assortment,” Polk added.
Talking about her archive, Polk stated the Albright x Houghton — Beverly Hills curation at the moment consists of greater than 100 types from her archive of 30-plus collections of Houghton bridal and ready-to-wear. Lots of the robes are one-of-a-kind, couture and luxurious designs that debuted on the runway greater than 10 years in the past however have been by no means offered — the identical time-frame of uncommon, high-quality, fashion-forward types that Albright Vogue Library’s loyal clientele hunt down. Extra types come from Houghton’s “Friday to Sunday” providing of marriage ceremony wardrobe layers spanning from the likes of lace bras and stockings to cocktail clothes and separates.
“There’s much more to come back too, and we’re including to it,” Polk defined of Friday’s launch. “It’s so refreshing to have the ability to provide the artwork and never be pushed by commerce or getting the value down — to actually be capable of showcase items that we consider in and are as particular as they arrive is a dream come true.”
