LONDON — In an ever colder local weather for print and vogue media, 10 Journal is forging forward with worldwide launches, the newest of which is 10 Males USA, which can debut in March 2026 with Dan Could, the stylist and inventive director, as editor.
The title, which can come out twice a yr, is an offshoot of 10 Journal USA, which launched in 2023 beneath editor in chief Dora Fung, who believes that U.S. readers are hungry for males’s vogue, and native manufacturers are keen to talk to them.
Fung described the U.S. males’s vogue market as “one of the thrilling and influential on this planet,” with the luxurious sector set to develop greater than 2.5 p.c within the coming years.
Dora Fung, editor in chief of 10 USA.
“Menswear is evolving quick, blurring the traces between luxurious, streetwear and self-expression in a means we’ve by no means seen earlier than,” Fung stated.
She added the brand new title would follow 10’s overarching mission of delivering “vogue with grit, and a few naughtiness,” and intention to mix high-end type with “tradition, mind and individuality.”
The shift to a stand-alone title was a pure one, Fung stated. The present spring 2025 challenge has 64 pages devoted to menswear, “and truthfully, I may have included much more. There’s a lot expertise, and so many unbelievable tales throughout the nation that should be instructed.”
Could, a stylist and inventive director, started his profession at 10 Journal in London, working for its founder and international editor in chief Sophia Neophitou. She’s excited to have him again.
The British musician and artist Kojey Radical on the duvet of 10 Males’s spring 2025 challenge.
“It’s a full-circle second. Dan understands the nuances of the model, and it appears like a homecoming,” she stated.
After leaving 10, Could freelanced for a wide range of titles and later turned founding type director of Mr Porter. He later labored for manufacturers together with Ralph Lauren, Calvin Klein, Tommy Hilfiger, Dunhill and Hackett.
In 2019 he colaunched resortwear label SMR Days, and served till 2024 as its artistic director.
In an interview, Could stated the pictures of American vogue by photographers comparable to Patrick Demarchelier, Richard Avedon and Bruce Weber have been an unlimited inspiration for him rising up.
“I’m coming to the job from a visible background. Imagery is all the pieces to me, and I actually need to respect the custom of the photographers who’ve labored there,” stated Could, including that he desires the style shoots to be “stunning, difficult and inform a narrative.”
The American rapper Denzel Curry on the duvet of 10 Males’s spring 2025 challenge.
Could stated he’s additionally wanting to take up the U.S. job, as a result of “it’s the place the massive boys of menswear are — and I’m wanting to work with them.”
He name-checked his former purchasers Ralph Lauren, Tommy Hilfiger and Calvin Klein, and stated he’s additionally eager so as to add extra native expertise, together with Willy Chavarria and Bode, and to advertise younger manufacturers and designers within the pages.
Could is keen to maneuver to the U.S. for different causes, too. Not like the U.Okay., he argued, it’s a rustic that values age and expertise.
“Within the U.S., you’re not all the time trying to find the following ‘factor.’ There’s a recognition of expertise — should you’re good, you’re good. And there’s nonetheless a era of expertise that has a voice, unbelievable individuals who’ve been working within the trade for [decades],” he stated.
Sophia Neophitou, founder and international editor in chief of 10 Journal.
Kasia Bobula/WWD
Could added that he plans to attract inspiration from Neophitou, and be inclusive — on so many ranges. “We wish everybody to really feel related to this journal,” he stated.
There might be some crossover with 10 Males in London, with the titles sharing massive tales. Fung stated the brand new title may also be tapping into the creativity of the ten groups in Germany, Japan and Australia, the place the magazines are produced beneath license.
“The aesthetic will all the time have the ten really feel, however the USA editorial may have its personal voice. America is so huge, we are able to’t wait to dig into the tradition in L.A., Nashville, Miami, Atlanta and so many extra nice American cities,” Fung stated.
