Julia Garner Fronts Gucci’s Silk Craftsmanship Advert Marketing campaign

GUCCI DIVA: Gucci’s tribute to its 104-year historical past of silk craftsmanship is getting a high-profile endorsement.

Main actress and buddy of the home Julia Garner seems in cinematic photos lensed by Steven Meisel, as a part of the “Maintain It Gucci: The Artwork of Silk” advert marketing campaign.

The initiative is a part of the broader The Artwork of Silk activation, which, as reported, included the “90×90” challenge that noticed worldwide artists reinterpret 5 chosen themes rooted within the model’s silk archives: flora, fauna, nautical, equestrian and GG Monogram. The luxurious model additionally created the e book “Gucci: The Artwork of Silk” in collaboration with Assouline.

Set in opposition to a nocturnal cityscape, Garner is portrayed up-close styling Gucci silk scarves round her head and neck. Completely different photos highlight the vary of motifs and patterns which have outlined the model’s legacy in silk equipment. These embody the signature Flora sample created in 1966 by illustrator Vittorio Accornero de Testa to fulfill the request of Princess Grace of Monaco for a colourful and exuberant design. It options 43 kinds of flowers, vegetation and bugs, painted totally by hand.

Different motifs showing within the marketing campaign photos embody the allover Gucci stirrup, Horsebit and GG print.

Gucci started to develop its silk craftsmanship within the Fifties, and the earliest designs featured motifs impressed by the model’s signature leather-based items. The primary scarf that was exactly dated harks again to 1958, produced in Como, Italy, and that includes a nautical-themed sample referred to as “Tolda di Nave [Deck of a Ship].”

Gucci will host activations devoted to “The Artwork of Silk” challenge in Paris, together with an occasion in its Rue Saint-Honoré retailer and a dinner devoted to the marketing campaign. They are going to comply with the kickoff of the sale of the “90×90” scarves on Tuesday.