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Feeling like adorning your private home is a job extra daunting than deciding what to put on within the morning? Aimee Track is right here to simplify the method, by way of her latest decor assortment with residence design model Lulu and Georgia.
The 37-year-old designer and content material creator (with over seven million Instagram followers) is likely to be most acknowledged for her knitwear-dominant clothes label Amiya and affect within the vogue world at giant, however she simply channeled her inside structure background and covetable fashion sensibilities into a brand new course: proving that inside design and vogue have much more in widespread than what first meets the attention. Unbeknown to many, this contemporary enterprise marks Track’s return to her roots, seeing as how her wildly profitable vogue weblog “Track of Type” — now chock-full of dreamy outfit inspiration, It-girl journey photographs, and styling edits — acquired its begin as an inside design–centered artistic outlet.
“Placing collectively the design of an area is similar to placing collectively an incredible outfit,” Track tells us. She’s given the identical consideration to element that she bestows on outfit curation — emphasizing authenticity reasonably than trend-chasing — to a Lulu and Georgia capsule marked by accent chairs swathed in bouclé; curvilinear espresso tables that discard rigidity in favor of playfulness; flooring lamps that nod to the Artwork Deco motion with their sinuousness and opulence; rugs in jewel-toned hues for sparking new conversations in your lounge; and past. The gathering, aptly named “Home of Aimee,” is unified by a visual devotion to pure supplies, balanced proportions, natural silhouettes, and a degree of high quality that grants it prompt heirloom standing.
On this Instagram-worthy eating room vignette, the Aimee Track–designed Lotus Wallpaper instructions consideration: offering a tasteful distinction to the ivory Hannu Spherical Eating Desk within the foreground.
Courtesy Lulu and Georgia
“For the items I designed for Lulu and Georgia, I didn’t concentrate on following traits. As a substitute, my principal inspiration got here from my rising household and the need to create items that felt genuine to my very own residence — filling the gaps I personally felt have been lacking,” Track says, referring to her two sons and the Twenties Spanish Revival–fashion Los Angeles residence during which she lives. “With that in thoughts, I really feel like we’ve created one thing timeless whereas nonetheless so useful.”
Whether or not you’re purchasing for a brand new abode or else want to refresh your current one forward of spring, “Home of Aimee” has no scarcity of choices. Standout items embody the Brahm Stool, an opulent masterpiece wrapped in chocolate velvet whose bean-inspired form and fringe detailing will make an elegant addition to your self-importance setup; the made-to-order Ovid Swivel Chair, which you’ll be able to customise with velvets, bouclés, or easy-to-wash efficiency materials in colours that emulate fresh-from-the-kiln terracotta, springtime soil, or the creaminess of alabaster; and the Familia Ground Lamp, whose slender arms and trio of tapered shades will aid you substitute abrasive overhead lighting with one thing extra subtle and calming.
One class of Aimee Track’s Lulu and Georgia assortment is devoted to all issues vases and sculptures. The earthenware ones pictured listed here are bulbous and have funky touches that can breathe added life into your freshly picked spring bouquets.
Courtesy Lulu and Georgia
On that observe, Track solely shares with WWD that she’s all for softness relating to gentle sources. “Lighting is so essential in creating the proper environment in any residence, and I’m an enormous fan of sconces and flooring lamps over conventional overhead lighting,” Track says. “These gentle[s] provide a extra inviting glow that helps set a heat and welcoming ambiance. It’s a delicate element that usually will get missed however can actually remodel an area.”
Prepared to rework your house with the calming energies and texture-rich items within the Aimee Track x Lulu and Georgia assortment, however undecided the place precisely to start? Track suggests prioritizing your instinct and private fashion when making selections (earlier than measuring your rooms’ dimensions to make sure every bit matches!).
“Each single time I take an outfit selfie, my DMs are flooded with individuals asking the place it’s from,” Track says of her Galilea Ground Mirror. “Clearly, I’m not the one one obsessed!”
Courtesy Lulu and Georgia
“It’s about creating an area that feels authentically you. Whether or not it’s heat, consolation, or an inviting environment, your private home ought to replicate your persona and make each you and your visitors really feel like they’ll chill, calm down, and eat tons of snacks with out judgment,” Track affords.
We’ll take the crimson oak wooden Nave Eating Desk, with a hearty aspect of our favourite meal and the nurturing firm of family members.
Store Aimee Track’s Simply-launched Lulu and Georgia Assortment
Lulu and Georgia Carlisle Hand-Knotted Wool Rug by Aimee Track
“I can’t get sufficient of the Carlisle rug. I’ve it in my household room, and it fully remodeled the house, making it really feel a lot extra elevated. I’m normally not one for patterns, particularly in rugs, however this one feels so wealthy and exquisite, and the feel is extremely tender underfoot,” Track says of this 100-percent wool magnificence that’s crafted by hand and stain-resistant. “A very good-quality rug is at all times a should,” she provides. “I feel it actually units the tone of the house and makes such an enormous distinction in a room.”
Value upon publish date of this text: $3,998
Lulu and Georgia Nave Eating Desk by Aimee Track
One among Track’s private favorites from the gathering (“It’s so fantastically well-made. The form feels so costly”), the Nave Eating Desk is sculptural and durable — product of a heat oak that simply beckons you to linger beside it. Anticipating a crowd? The furnishings piece can comfortably match six.
Value upon publish date of this text: $2,298
Lulu and Georgia Cambria Mirror by Aimee Track
“One of many items I used to be most enthusiastic about designing have been the mirrors. As a vogue influencer, I’m at all times in entrance of a mirror, taking selfies,” Track shares. “Each time I see the Cambria mirror, I’m like, ‘OMG, it’s so horny and beautiful!’” That description couldn’t ring extra true, and we’re equally swooning over the polished pure wooden that makes up the mirror’s chunky body.
Value upon publish date of this text: $398
Lulu and Georgia Idra Vase by Aimee Track
This ceramic vessel in a muted inexperienced tone is a sight to behold — able to gracing your tablescape with an air of boldness (simply have a look at these spherical adornments and sculpted handles!) whereas housing fresh-cut greenery from the backyard. “I’ve at all times been drawn to earthy and impartial tones as a result of they create a relaxing and grounded environment,” Track says. We already really feel that means after only one gaze on the pretty vase.
Value upon publish date of this text: $114
Lulu and Georgia Agacia Accent Chair by Aimee Track
In recent times, the bouclé materials grew to become inside design’s “It factor” — intently related to luxurious and magnificence. Track, not one to be dominated by traits, has discovered a approach to faucet into bouclé’s truest unique intention: that of softly caressing, because of these looped fibers, whoever decides to perch on it. With this barrel-backed chair, that’s precisely what we’ll be doing.
Value upon publish date of this text: $998
Lulu and Georgia Welby Linen Pillow by Aimee Track
The whole lot concerning the Welby Linen Pillow reads “city sophistication with a sprinkle of seashore home cool.” Made in India out of 100-percent linen, the throw pillow’s striped design is sure so as to add visible intrigue to a lighter-hued couch (dare we propose Aimee Track’s Neve Nook Sectional Couch within the “Angora Colourwash Efficiency Weave” materials?).
Value upon publish date of this text: $98
Lulu and Georgia Punto Desk Lamp by Aimee Track
Gently curving edges and a trendy linen shade make this ivory lamp into one thing totally museum-worthy. Very like the remainder of Aimee Track’s lighting assortment at Lulu and Georgia, it’s pared-back and minimalist, however this very simplicity is what makes the lamp so interesting and degentleful.
Value upon publish date of this text: $348
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Meet the Writer
Stacia Datskovska is a Senior Commerce Author at WWD. Beforehand, she labored at ELLE DECOR as an assistant digital editor, protecting all issues luxurious, tradition, and way of life by way of a design lens. Her bylines over the previous 5 years have appeared in USA In the present day, Baltimore Solar, Teen Vogue, Boston Globe, Meals & Wine, and extra. Previous to becoming a member of ELLE DECOR, Datskovska realized the ins and outs of e-commerce at Mashable, the place she examined merchandise, coated tentpole gross sales occasions, and curated reward information roundups. She graduated from NYU with a bachelor’s diploma in journalism and worldwide relations. Datskovska repeatedly stories on new collections and collaborations, together with these within the universe of residence decor.
