Moose Knuckles, the Canadian luxurious outerwear model, has named Mia Wang chief government officer, Asia Pacific, efficient instantly.
Wang succeeds Eric Tosello, who held the title of government vice chairman of Asia Pacific for the final three years.
“Mia brings a uncommon mixture of entrepreneurial grit, digital fluency, and cultural perception, making her uniquely geared up to form our presence throughout the area. Her management will probably be essential in crafting a resonant, fashionable expression of our model that speaks to the subsequent era of shoppers in Asia and past,” mentioned Victor Luis, chairman of Moose Knuckles.
“At Cathay Capital, we consider within the energy of daring management. Mia’s entrepreneurial observe document and deep cultural fluency make her the fitting chief to unlock the subsequent chapter of development for Moose Knuckles in Asia,” mentioned Jean-Marc Prunet, companion at Cathay Capital, the model’s majority shareholder.
“Mia represents the brand new era of management that understands each world model constructing and the intricacies of the Asian market. Her appointment marks a significant step in strengthening Moose Knuckles’ place within the area,” added Gao Dekang, chairman of Bosideng, which holds a minority stake within the firm.
Wang was beforehand the cofounder and CEO of Maia Energetic, an athleisure model generally known as the Chinese language model of Lululemon. Beneath her helm, Maia Energetic scaled quickly on-line and in brick-and-mortar.
In 2023, the Chinese language sportswear big Anta Group acquired a 75.13 % stake in Maia Energetic and later named Zhao Guangxu its CEO.
A graduate of Ohio State College, Wang started her profession in New York as a service provider at Victoria’s Secret. She later returned to China as one of many first workers at Xiaohongshu, the favored social-commerce platform.
Moose Knuckles entered the Chinese language market in 2019 after elevating capital from Cathay Capital, a Paris-based personal fairness agency. The identical yr, the Montreal-based outerwear model opened its first retail outlet at Beijing’s SKP-S division retailer.
In 2024, Bosideng grew to become a strategic companion in Moose Knuckles, buying greater than 30 % of the Canadian firm for an undisclosed quantity.
