Salma Hayek Pinault is teaming with Merz Aesthetics as its first international ambassador for its Ultherapy Prime therapy.
“Salma embodies confidence, and we at Merz Aesthetics exist to gas confidence,” stated chief advertising officer Alexis Stern.
In a press release, Hayek Pinault stated: “Self care is crucial. Years on display have taught me to embrace my journey and search remedies that improve my pure magnificence. Ultherapy Prime boosts my manufacturing of collagen and elastin precisely the place I want it, giving me a long-lasting, natural-looking elevate. It’s noninvasive, takes just one session and has zero downtime. It’s the way forward for magnificence, and that’s why I can’t cease speaking about it.”
The corporate, which has offered 303 million companies worldwide, launched the noninvasive ultrasound therapy in September, which guarantees to elevate the pores and skin and enhance collagen manufacturing — Prime is the most recent iteration of Ultherapy, because it gives faster and simpler outcomes by way of real-time imaging. The corporate’s portfolio consists of a number of injectables.
“We’re seeing not solely an increase within the [energy-based device] class however an increase of affected person demand,” stated Stern. “The time is correct to have that genuine connection and have Salma. We’re fortunate sufficient to have [her] be our voice to the affected person.”
She continued: “That is the following milestone to signal our first international model ambassador for Ultherapy Prime as a result of that is the second of upward trajectory for us. We’re now current globally.”
Whereas that is the therapy’s first ambassador, the corporate has labored with main celebs, like Gwyneth Paltrow, Christie Brinkley and Lee Min-ho, for previous campaigns. In selecting an envoy for Prime particularly, Hayek Pinault was a no brainer.
“Salma Hayek Pinault is a believer within the therapy,” stated Stern. “Our marketing campaign idea is ‘vitality is the way forward for magnificence,’ and that got here straight from Salma herself.”
She continued: “She’s tremendous genuine in regards to the getting old course of, so she has grey hair. She embraces her grey hair. She’s in her late 50s, and she or he needs to be tremendous genuine. That was an amazing correlation for us as a result of we’re lifting the pores and skin, however not invasively. We’re taking a natural-looking method to the getting old course of and these remedies.”
With this the model has created a “360-degree built-in media plan,” in response to Stern, together with paid media, influencer collaborations, print property, in-office supplies like brochures and posters of Hayek Pinault, posts on her channels and extra.
“Basically the motive force is to create extra client consciousness of Ultherapy Prime and supply motivation to [consumers] to go and search therapy from somebody that they belief and respect,” stated Merz Aesthetics chief govt officer Bob Rhatigan.
