The Golden State Valkyries introduced a brand new partnership with Sephora, increasing the WNBA’s cultural attain and broadening the multinational magnificence retailer‘s relevance past make-up, skincare and hair care. The multiyear partnership kicks off with the identify of the Sephora Efficiency Heart in Oakland, Calif.
The efficiency heart will characteristic Sephora-branded components all through its areas, together with three professional-grade basketball courts, a locker room, energy and conditioning areas, restoration zones, and a participant lounge. The Golden State Valkyries new collaborative relationship may even characteristic Sephora because the presenting associate for the Valkyries Content material Day and Coaching Camp.
Sephora x Golden State Valkyries.
Courtesy of Golden State Valkyries
“Partnering with Sephora is a pure match for the Valkyries. They aren’t only a magnificence chief, however an organization with deep Bay Space roots like us,” mentioned Jess Smith, Golden State Valkyries president.
“From our state-of-the-art Sephora Efficiency Heart in Oakland to the distinctive content material we’ll create, this partnership brings tangible advantages to our gamers whereas giving followers unprecedented entry to the crew throughout our inaugural season. Having Sephora’s assist as a founding associate is a big milestone for girls’s sports activities and the Valkyries.”
Sephora x Golden State Valkyries.
Courtesy of Golden State Valkyries
Sephora’s presence may even be featured all through the Chase Heart close to San Francisco. Among the many in-arena placements, a Sephora kiosk will prominently characteristic in providing a curated number of magnificence product choices out there for buy.
“We’re thrilled to be a founding associate of the Golden State Valkyries and assist a crew that’s dedicated to girls’s empowerment, self-expression and excellence,” mentioned Zena Arnold, chief advertising and marketing officer at Sephora U.S.
Sephora x Golden State Valkyries.
Courtesy of Golden State Valkyries
“Becoming a member of forces in our shared Bay Space house underscores the sturdy alignment between our manufacturers, and we’re proud to see Sephora represented in each a bodily house and with a corporation the place confidence and efficiency thrive. We sit up for celebrating the synergy between sports activities and wonder and persevering with to champion our shared values all through the Valkyries inaugural season and within the years to come back.”
Sephora’s partnership with the WNBA crew comes on the heels of the retailer’s position within the Netflix authentic sequence “Working Level.” Within the sequence, Sephora turns into a sponsor for the fictional Los Angeles Waves basketball crew, of which Kate Hudson’s character turns into the president.
