Justin Bieber Publicly Severs Ties with His Drew Home Model

Justin Bieber is beefing along with his personal style model, Drew Home.

The pop star, 31, appeared to sever ties along with his Drew Home style model in a since-deleted put up to his Instagram Tales on Thursday, April 10. Within the put up, Bieber wrote over a screenshot of the Drew Home official Instagram web page with a message to followers urging them to not help the road.

“I Justin Bieber am not concerned on this model. Drew Home does not signify me or my household or life,” he wrote of the model, which he co-founded along with his former stylist Ryan Good in 2018 and launched January 2019. “In case your [sic] rocking with me the human Justin Bieber do not waste ur cash on Drew Home.”

The brand new put up comes after the “Sorry” singer shared a video that featured an animated model of himself strolling right into a home stuffed with Drew-branded objects, symbolically representing the Drew Home model. The animated Bieber then takes out a match and lights it, actively setting the home on hearth. He, accompanied by spouse Hailey and their son Jack (in a stroller pushed by Hailey), stroll in direction of a brighter future.

Elsewhere on Instagram, Bieber has been teasing the discharge of what seems to be his latest style endeavor, SKYLRK. The matches used within the animated function the identical brand seen in SKYLRK’s model imaging.

“The SKYLRK announcement was a slap within the face to all of the individuals who had been working exhausting on the subsequent Drew Home launch,” a supply with a connection to Bieber, in addition to his Drew Home workers, tells PEOPLE.

“Additionally a few of his workers had been affected from the Palisades and Pasadena fires,” the supply continued. “That video he used to burn the home down was extremely inappropriate and insensitive however that’s who he actually is.”

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Very similar to Drew Home, SKYLRK seems to supply hoodies, sweatshirts, hats, robes, sun shades, telephone instances and extra, with some saying the brand bears resemblance to his spouse Hailey’s standard Rhode merchandise, “The Lip Case.” The model presently doesn’t have a launch date, although it has an official Instagram web page with no posts current.

PEOPLE reached out to representatives for Bieber and Drew Home, however didn’t obtain a right away response.