A large viewers tuned in to observe as Rory McIlroy captured his first inexperienced jacket throughout the last spherical of the Masters match on Sunday.
Per CBS Sports activities, Sunday’s telecast averaged 12.7M viewers, making it not solely the most-watched last spherical of the Masters since 2018 however the most-watched golf telecast in any respect throughout that point span. The viewers was up 33% from final yr.
Viewership peaked at 19.5M throughout the 7:00 – 7:15 p.m. ET timeframe, which is correct across the time that McIlroy headed into the playoff spherical with runner up Justin Rose.
The Masters match additionally carried out nicely on streaming, handing Paramount+ its largest non-NFL sports activities day ever. Viewership for this yr’s match noticed triple digit progress over final yr’s on the streamer.
The third spherical of the match was additionally up 16% this yr, drawing 7.6M viewers on Saturday.
This can be a stellar outcome for CBS after it has struggled in the previous couple of years to deliver eyeballs to the Masters. Final yr’s last spherical drew 9.59M, down 20% year-over-year, although it’s value noting that it aired on Easter Sunday, which actually contributed to that quantity. In 2022, 10.17M tuned in for the ultimate spherical.
Slowly however absolutely, the Masters look like clawing their manner again to the viewership of a decade in the past, when 14M watched Jordan Spieth’s win.
