March marked a high-profile month for streaming, which represented 43.8% of all tv utilization through the month, pushed by high applications throughout seven completely different platforms, in line with Nielsen‘s newest month-to-month report, The Gauge.
Prime Video‘s Reacher got here in atop the checklist with a powerful 6.6B minutes seen, pacing forward by fairly a big margin, with second place going to Household Man on Hulu with 4.8B minutes seen.
Notably, The White Lotus got here in fourth place with 4.5B minutes of streaming time — which is a robust exhibiting for the collection through the month that its third season aired. Given the way in which Nielsen measures viewership, this could not embody any linear viewing on HBO. Per Nielsen, Max had the biggest development month-over-month of all platforms, rising its streaming share by 6%, largely on the power of The White Lotus.
1923 got here in at No. 5, which can also be noteworthy, on condition that Paramount+ is a rarity on these charts, as is Apple TV+, which eked into the High 10 with Severance‘s 3.3B minutes streamed.
Unsurprisingly, Netflix had a number of titles within the High 10, together with Adolescence and Working Level. See the total checklist under.
Due to March Insanity, cable viewing additionally noticed a slight uptick, climbing to 24% of TV utilization. Cable sports activities viewing ballooned 29%, led by the most-watched cable sports activities telecasts in March, which have been the NCAA Males’s Elite Eight video games between Alabama-Duke and Texas Tech-Florida on TBS. Cable information additionally had a robust exhibiting, accounting for seven of the highest 10 cable telecasts.
Broadcast, however, fell by 9% versus February to complete off the month with simply 20.5% of TV utilization. Actually, Nielsen says that the Oscars was the most-watched program in March with 20.3M viewers throughout ABC and the simulcast on Hulu, as soon as once more illustrating the power of multi-platform distribution.
Curiously, CBS appears to be buoying reside broadcast viewership, as a result of 5 of the High 10 broadcast telecasts in March got here from a singular present — Tracker.
See the total TV utilization distribution within the graphic under.
