Marc Ecko has gone again to his roots.
The streetwear pioneer has returned to Complicated, the journal he based in 2002, as chief artistic and innovation officer. On this newly created position, Ecko will oversee the artistic technique for the media firm and work to combine new applied sciences reminiscent of AI into the enterprise to drive viewers engagement.
On the similar time, Ray Elias has joined Complicated as chief advertising and marketing officer, the place he’ll work to spearhead progress and communications for the media and commerce enterprise.
Elias has greater than 25 years of expertise and most not too long ago served as chief advertising and marketing officer at HotelTonight, a lodge reserving firm that was finally acquired by Airbnb. He additionally served as chief advertising and marketing officer at StubHub for greater than 10 years, working to develop the corporate from a start-up to a multibillion-dollar platform in reside leisure and e-commerce.
Along with Complicated, Ecko based the style model, Ecko Unltd. in 1993 as a T-shirt firm. In the end he grew the model, which turned well-known for its rhinoceros emblem, into essential for the hip-hop and concrete communities. In 2023, he returned to Ecko Unltd. on its thirtieth anniversary to create a limited-edition assortment based mostly on his archival designs. He had bought his stake within the enterprise to Iconix Model Group in 2009. In recent times, he has centered on philanthropic efforts.
Complicated was acquired by Ntwrk in 2024 with strategic funding from Common Music Group, Jimmy Iovine, Goldman Sachs and Most important Avenue Advisors. It publishes a print journal, operates an e-commerce platform and hosts the ComplexCon occasion in several cities globally.
