Chanel is bringing its Likelihood Eau Splendide perfume to life at an activation at The Grove Los Angeles. It’s free and open to the general public from April 30 to Might 18.
“Upon getting into the house, visitors will participate in a Likelihood maze exercise that asks them which of the 4 phrases displayed resonates with them most,” notes Chanel. “Every phrase connects to the essence of Chanel. Subsequent, they’ll encounter the ‘Likelihood Teller,’ which can reveal a hidden message equivalent to their chosen phrase.”
It’s the newest incarnation of the scent — an eau de parfum that includes a mix of raspberry and rose geranium with heat notes of wooden and amber — formulated by in-house perfumer Olivier Polge. Guests will have the ability to attempt to buy the brand new creation, purple in hue, in addition to previous interpretations of the perfume together with Likelihood, Likelihood Eau Tendre, Likelihood Eau Fraîche and Likelihood Eau Vive, and the accompanying physique care vary.
A glance contained in the Chanel activation.
Courtesy of Chanel
There can be picture ops to pose with an oversize bottle of Likelihood Eau Splendide, a photograph sales space and a listening station the place visitors can hear “A Little Extra” by 29-year-old Belgian singer-songwriter Angèle — the face of the perfume. A rising expertise within the Francophone world, she appeared with Phoenix on the Paris Olympic Video games’ closing ceremony. Angèle has been a magnificence and trend ambassador for the luxurious home since 2020, showing in campaigns and dressed by Chanel at big-name occasions together with the Cannes Movie Competition and the Met Gala.
Likelihood Eau Splendide is offered now at Chanel boutiques, chanel.com, division retailer companions, Ulta Magnificence and Sephora; the 50-ml and 100-ml bottles are priced at $143 and $176, respectively. No reservations are wanted to go to the house, which is open Monday to Thursday from 10 a.m. to 9 p.m.; Friday and Saturday from 10 a.m. to 10 p.m., and Sunday from 10 a.m. to eight p.m.
Belgian singer-songwriter Angèle is the face of the perfume, Likelihood Eau Splendide.
Courtesy of Chanel
