SZA has joined the ever-growing crew of pop stars within the magnificence market. The Grammy-winning singer is formally launching Not Magnificence, her personal cruelty-free and vegan magnificence model.
Not Magnificence is debuting with a lip assortment that includes three signature lip gloss shades, together with Within the Flesh, Strawberry Jelly and Quartz. The road, based on the model, is impressed by nature and the packaging takes on wooden textures, vegetation, bugs and daring pure hues. The hydrating lip glosses characteristic a non-sticky method and promise long-lasting shine and moisture.
SZA’s Not Magnificence model.
Courtesy
“Not Magnificence wasn’t about me attempting to enter the sweetness market, it’s about me filling a necessity, it’s about
me needing one thing that lasted so long as my present, so long as my dialog, so long as my date,” SZA stated through assertion.
“There was nothing that existed that did that for me and in addition made me really feel moisturized. I don’t know a lot about a lot, however I do know so much about lips, and I really feel like Not Magnificence just isn’t magnificence. It’s simply one thing that I wished to share that labored for me and I hope it really works for you. It’s rather well made. It’s superior.”
SZA’s Not Magnificence model.
Courtesy
The singer will first promote the lip gloss shades, priced at $23, throughout her “Grand Nationwide Tour” with Kendrick Lamar, which can begin on Saturday in Minneapolis and run by way of June 18, closing in Washington, D.C.
The total lineup of Not Magnificence’s lip assortment can even embody lip stains, lip liners and lip lotions.
In February, Sza teased her Not Magnificence model throughout a glam video shared to Ulta Magnificence’s social media account, exhibiting the behind the scenes of her 2025 Tremendous Bowl halftime present cameo. The singer used the Strawberry Jelly gloss within the video and promised followers the road could be out “very shortly.”
