HER TIME: South Korean actress Jun Ji-hyun, who was noticed testing Piaget’s sales space at Watches and Wonders Geneva earlier this month, has been appointed one of many model’s world ambassadors.
“Discovering the depths of the archive at Piaget, all of the other ways to craft the watches and jewellery with ardour and care has been a privilege for me,” stated Jun, often known as Gianna Jun. “It’s an honor to hold on the story immediately.”
For her first portrait in her new position, the actress is carrying a gem-set rose gold Piaget Sixtie, among the many designs unveiled in Geneva earlier this month, and an identical Swinging Sautoir necklace.
“We’re thrilled and honored to now have the very gifted Gianna Jun by our sides and for our new icon, Sixtie, to learn from her spectacular aura”, stated Piaget chief government officer Benjamin Comar.
A marketing campaign that includes Jun because the face of the brand new watch line will probably be launched in Could, shot by New York-based British photographer Ben Hassett.
She joins the ranks of the “Piaget Society,” a roster that features British rock and style royalty scion Ella Richards, Thai actor Nattawin “Apo” Wattanagitiphat and South Korean singer and actor Lee Jun-ho as world ambassadors.
Jun has established herself as a flexible actress and is among the many most influential figures in each South Korean cinema and tv.
After a breakout position within the 2001 romantic comedy “My Sassy Lady,” a movie that grew to become a cornerstone of the Hallyu wave of Korean cinema, the 42-year-old actress went on to garner world recognition for her lead position within the award-winning fantasy rom-com collection “My Love from the Star.”
She has additionally starred in English-language movies, together with “Blood: The Final Vampire,” the place she is credited as Gianna Jun.
In 2025, she will probably be onscreen within the Disney+ spy drama “Tempest” as a diplomat embroiled in a deep-reaching worldwide intrigue, alongside a forged that features Christopher Gorham and John Cho.
All through her profession, Jun has garnered a number of accolades, together with finest actress gongs for her TV and cinema roles in addition to a commendation for her cultural contribution from South Korea’s prime minister in 2015.
She has additionally caught the eye of style and sweetness manufacturers.
Yves Piaget and Jun Ji-hyun at Watches and Wonders 2025.
Courtesy of Piaget
In 2022, she was named a Burberry model ambassador and subsequently appeared within the model’s vacation marketing campaign.
She additionally featured within the first inventive marketing campaign in February 2023 underneath inventive director Daniel Lee, alongside Vanessa Redgrave, Shygirl, Skepta and English footballer Raheem Sterling.
The identical 12 months, she grew to become an envoy for Estée Lauder Cos.-owned luxurious skincare model La Mer. Most lately, Louis Vuitton tapped her as a home ambassador in 2024.
Whereas Jun doesn’t have private social media accounts, Launchmetrics estimated her total echo, or the affect of placements mentioning her attendance on the Watches and Wonders honest earlier this month, at $529,000.
