ACTIVE MODEL: Elite World Group, the style expertise administration community, is getting energetic and into style collections.
The corporate on Thursday unveiled a partnership with Italian sportswear and activewear model Freddy, which it characterised as a licensing settlement to develop attire and style items.
The primary joint effort is a capsule comprising girls’s and males’s ready-to-wear geared toward an energetic — in addition to informal — way of life.
“With Freddy x Elite, we give tangible type to our imaginative and prescient: bringing excellence and innovation collectively in far-reaching tasks,” mentioned Paolo Barbieri, chief govt officer of Elite World Group. “We’re proud to carry Elite’s distinctive magnificence into the dynamic world of sports activities and streetwear. That’s why we selected Freddy — an iconic Italian model recognized for its capability to mix design, performance and artisanal consideration to element.”
The capsule features a feminine seamless jumpsuit crafted utilizing the patented WR.UP expertise that enhances the physique form in motion, in addition to an off-white tracksuit with black particulars and “Freddy Elite” branding splashed on the unfastened, cropped sweatshirt. Within the males’s providing, the Freddy x Elite lineup features a blue hooded tracksuit in addition to a black informal outfit, each with off-white particulars.
Unisex items equivalent to a T-shirt and sweater, along with a tote bag and socks, spherical off the gathering.
“This collaboration represents the pure evolution of a path that has at all times seen Freddy as a pioneer in merging model and efficiency,” mentioned Carlo Freddi, founder and president of the Italian model. “Elite is a logo of excellence within the style world, and we’re proud to carry our Made in Italy experience to a set that celebrates motion as an expression of character and expertise.”
The Freddy x Elite capsule assortment.
Courtesy of Elite World Group
The Freddy x Elite capsule assortment dropped on Thursday completely on the style model’s e-commerce.
