The Outset, the skincare model based by Scarlett Johansson and Kate Foster Lengyel in 2022, has misplaced one among its cofounders.
Foster Lengyel, the chief government officer, revealed her departure from the corporate by way of social media. “It’s been 5 fantastic years constructing The Outset as cofounder and now it’s time to go the torch as CEO, tackle new adventures and preserve innovating,” her put up learn. “I’ll nonetheless be right here, rooting for my household at The Outset, whereas I tackle some new alternatives that I’m excited to share.”
She confirmed her departure individually to WWD and declined to remark additional.
“After 4 wonderful years as CEO of The Outset, Kate Foster is leaving to pursue different profession alternatives,” the model stated by way of e mail. “Though the staff at The Outset will miss her dearly, they need her nothing however the perfect on her future endeavors.”
When the model launched, it derived inspiration from the pared-back regimens popularized in French pharmacies and included simply 5 merchandise.
“We name it the basic white T of skincare,” Foster Lengyel informed WWD upon the model’s launch. “It’s a common staple in your wardrobe. It pairs with the whole lot else and I believe we perceive from our conversations that they like to make use of a wide range of manufacturers, and so we needed to create a model that may play effectively with others.”
Since then, the model has additionally expanded into retail with Sephora. As of 2023, its goal shopper ranged from 25 to 45, and comprised of 30 p.c male customers.
