Van Dang Fragrances is gearing up for retail in tandem with a brand new class enlargement.
Coinciding with the launch of seven extraits de parfum priced at $225 every, the model is launching into Neiman Marcus in choose doorways and on-line in late April. Kim-Van Dang, who based the model, mentioned she can also be evaluating alternatives in worldwide markets.
“Once we first launched Van Dang, we have been planning to launch with positive perfume,” she mentioned. “The pandemic occurred, we needed to pivot and that’s why residence perfume got here first. However initially, we began by engaged on the positive perfume juice.”
The class was at all times within the playing cards for Dang, who sees private perfume as a option to carry her model’s aware ethos outdoors of residing areas. Pointing to the scented crystal meditation units she launched the model with, “each time you get a whiff of that scent, it’s going to set off a meditative reminiscence,” Dang mentioned. “The perfumes take that ball and preserve operating with it. It’s now in your pores and skin and with you all day lengthy.”
The juices for private put on are a bit extra nuanced with added notes from the originals within the residence fragrances. “There may be an intention behind each scent,” Dang mentioned. Every of them has above 20 p.c focus of perfume oils, they usually function identify like Buddhapada, Rosa Luna, Solaire and Acid Washed Dream.
Buddhapada, for instance, opens with prime notes of cardamom, nutmeg and black pepper, highlights coronary heart notes of cypriol and myrrh, and dries all the way down to base notes of sandalwood and olibanum hyper-absolute.
The packaging took cues from each the house perfume line, together with a coral-inspired texture of the cap that mirrors Van Dang Perfume’s reed diffusers, which pulls its cantilevered form from midcentury fashionable design.
The merchandise can be merchandised alongside the house perfume providing at Neiman Marcus. “It’s large for us to showcase the complete assortment collectively on the wonder ground,” Dang mentioned.
“We work instantly with the farmers to supply perfume oils globally. There’s no center man, the farmers are vetted they usually should signal a pledge to by no means use pesticides and observe sustainable cultivation strategies,” Dang mentioned of the uncooked supplies sourcing. “In trade, we provide them truthful commerce pricing. We’re right here to assist one another.”
