Devin Booker Stars in Nike x Chevrolet Collaboration Marketing campaign

Devin Booker‘s ongoing partnership with Nike hits the street in a brand new marketing campaign and collaboration that merges one of many Phoenix Suns’ basketball star‘s passions. Booker fronts the brand new Nike x Chevrolet assortment marketing campaign, that includes contemporary kinds, colorways and extra.

Booker’s three 1972 Chevrolet Blazers function the inspiration for the newest assortment of kinds from Nike. Contemporary colorways marry with Nike designs for the signature E book 1 silhouette and the long-lasting Blazer Low.

The gathering additionally boasts Nike x Chevrolet T-shirts, that includes a picturesque have a look at the Phoenix Mountains alongside one in every of Booker’s private Chevrolet Blazers.

These shoe kinds function the perfect complement for Booker’s inaugural Nike signature attire assortment. The gathering combines basketball tradition with a aptitude for trend that attracts inspiration from vehicles, workwear and up to date Americana.

Among the many designs on this capsule, the Blazer Low Surf Blue encompasses a shade palette nod to Booker’s blue Chevrolet Blazer. Different pairs of footwear embrace a Blazer Low Crew Darkish Inexperienced. The gathering rounds out with a E book 1 Darkish Gold Leaf.

Booker has been a Nike companion since he joined the NBA in 2015. In spring 2024, Booker formally made the leap in his inventive partnership with the model, crafting the Nike E book 1, the primary installment in Booker’s signature collection with Nike.

Trend and attire manufacturers partnering with automobile corporations is nothing new. Among the many collaborations that passed off over the course of the final a number of years, Kith partnered with BMW, Armani partnered with Fiat and Hermès collaborated with Bugatti in 2019. In November 2023, Sydney Sweeney teamed with Ford for a workwear capsule impressed by her classic Mustang.