Your summertime anti-perfume is right here.
Even essentially the most religious perfume lover (myself included) can attest to some days wanting … rather less. Intoxicating perfumes are enchanting within the night, however might be the scent equal of consuming at work — somewhat a lot.
So when the queen of minimalist magnificence, Bobbi Brown, dropped her Jones Street model’s second scent, I used to be the primary to spritz. Right here’s why you’ll need a bottle of BKLYN for your self. (Oh, and at $42 a bottle, it’s simple on the pockets as nicely.)
With notes of lemon, orange flower and sandalwood, the brand new launch is actually an Aperol Spritz in fragrance kind: gentle, refreshing, citrusy and excellent for summertime enjoyable.
“BKLYN is the whole lot I really like concerning the borough — it’s cool with out attempting, refined with out being stuffy, and fully genuine. It’s the perfume equal of your favourite lived-in denims or that good white shirt — it simply works, it doesn’t matter what,” Bobbi Brown shared in a press launch.
The scent is gentle, and the dry down is a clear musk with notes of sandalwood and lavender: calming, grounding and engaging. Folks will suppose you simply naturally scent good — and perhaps dwell in Prospect Park. It’s completely out there in its unique lab packaging for a restricted run, and as soon as it’s gone, that’s it. BKLYN is tremendous giftable as nicely — for Mom’s Day and past.
Jones Street has been busy this month, having simply launched its first tinted moisturizer, Simply Sufficient.
After all, model followers nonetheless can’t get sufficient of its hero product, Miracle Balm. Pinky Bronze is the most recent and thirteenth shade within the lineup, offering a one-and-done summer season flush. Put it in your cheekbones, Cupid’s bow and neck so as to add heat and a glow.
Stars together with Brooke Shields, Cindy Crawford and Naomi Watts have sung the praises of Jones Street’s merchandise, together with its unbelievable Lip Pencil. Founder Bobbi Brown was additionally simply honored as certainly one of Time’s “Most Influential Folks” of 2025 — not a foul begin to the yr.
All of Jones Street’s merchandise (together with BKLYN) are solely out there in Jones Street shops and on its web site — so store now whilst you can, as a result of almost each limited-edition drop sells out shortly.
Why Belief Web page Six Type Purchasing
This text was written by Erica Radol, Web page Six Commerce Reporter. From figuring out the high anti-aging skincare secrets and techniques the celebs belief to pinpointing the season’s subsequent massive style traits to discovering an amazing deal on all the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling style and wonder merchandise. Earlier than becoming a member of Web page Six in 2025, she wrote about leisure, life-style and buying traits for Us Weekly, The Each day Beast, Leisure Tonight, Properly+Good and Hearst.
