Sunreef Yachts staged an entertainment-packed outside launch ceremony for the Sunreef Lounge in Shanghai, with the brand new location on the Sunch Yacht Membership in Pudong marking a big milestone within the model’s international enlargement. The occasion additionally celebrated the model’s deepening presence within the Chinese language market and its ambition to construct a dynamic, nationwide community of luxurious life-style hubs throughout Asia.
Francis Lapp, who based Sunreef Yachts in Poland in 2002, attended the opening of the Sunreef Lounge along with his household. China-born Nina Lee Boudoul, Sunreef’s Asia-Pacific Director, was additionally amongst senior employees on the riverside occasion, which featured a dance troupe on stage. The ceremony additionally welcomed thought leaders and figures from the worldwide yachting and luxurious life-style sectors, reflecting Sunreef’s rising position in Asia’s high-net-worth neighborhood.
The Sunreef Lounge in Shanghai marks the luxurious catamaran builder’s second main new location in China, the place late final 12 months Lapp additionally attended the opening of the Sunreef Eco Membership on the Citychamp Dartong Yacht Membership in Fuzhou, nearly 500 miles south of Shanghai. Collectively, these two golf equipment show Sunreef’s long-term technique to attach with purchasers throughout China by immersive luxurious hubs devoted to premium yachting tradition and sustainability.
The brand new Lounge in Shanghai is the most recent instance of Sunreef’s rising presence in Asia, in addition to its ongoing dedication to innovation and craftsmanship in luxurious yachting. Strategic partnerships have been additionally introduced on the occasion, together with collaborations with Shunchi Yacht Membership, a prestigious 5A-rated membership in Shanghai and ESD Acoustic, a worldwide chief in high-end sound methods. These alliances purpose to raise the native yachting life-style and onboard experiences.
“Greater than only a showroom, the Sunreef Lounge is a platform designed to foster significant connections and form the way forward for luxurious yachting in China,” the shipyard acknowledged. “It serves as a gathering level for purchasers, companions and fanatics desirous to discover the model’s newest improvements and sustainable options in an immersive, refined setting.” Symbolising this neighborhood spirit, a brand new “ILoveSunreef” Shanghai landmark was unveiled in the course of the occasion by Francis Lapp and Shi Feng, CEO of Shunchi Yacht Membership.
Sunreef has two shipyards within the northern Polish metropolis of Gdansk and final 12 months staged the official opening of its UAE manufacturing facility in Ras Al Khaimah, which is at the moment centered on producing the brand new line of Ultima powercats.
The Ultima 55, the road’s first mannequin, had its world premiere at this 12 months’s Dubai Worldwide Boat Present in March and the brand new Sunreef Lounge in Shanghai will embrace a concentrate on the favored new collection. The Lounge can also be positioned as a showcase for Sunreef’s eco-innovation, focusing on a brand new technology of householders who search high-performance yachts constructed with sustainability in thoughts.
“The Lounge will spotlight Sunreef’s cutting-edge designs together with the Sunreef Ultima line – a revolutionary idea mixing pace, consolation and sustainability,” Sunreef added. On the shut of the occasion, company acquired the brand-new ESD Bluetooth tabletop speaker – an emblem of Sunreef’s mixture of maritime magnificence and refined dwelling.
“With a concentrate on eco-conscious yachting, the Sunreef Lounge displays the shipyard’s ambition to encourage a brand new technology of householders who search each efficiency and accountability. By merging its distinctive imaginative and prescient of luxurious with native tradition and sustainable values, Sunreef Yachts is setting the course for a daring and provoking future in Asia.”
With Shanghai and Fuzhou as beginning factors, Sunreef plans to proceed increasing throughout China, establishing a community of unique lounges designed to encourage, educate and join future yacht homeowners, collaborators and fanatics in a curated, high-luxury atmosphere.
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