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High Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balms
After Lancôme launched its Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm, the buildable, lipstick-balm hybrid promptly grew to become the speak of many a TikTok girlie and Reddit reviewers, all of whom reward the product’s pigment energy that doesn’t sacrifice the deep hydration that an ideal pout so desperately must look flawless.
The ingredient we will thank for this ideally suited steadiness is, at the beginning, squalane. It’s a skin-identical emollient — generally present in one of the best hydrating serums or hand lotions — that mimics the lipids naturally present in your pores and skin barrier. Squalane helps stop pores and skin’s moisture loss, mitigates indicators of growing old, smooths the pores and skin, and does all this with out clogging pores. Lancôme’s Lip Idôle Hydrating Lip Balm can also be boosted with shea butter to melt pores and skin, jojoba oil (offering antioxidant safety and, as soon as once more, moisture), in addition to ceramides (which, like squalane, maintain hydration contained in the pores and skin barrier whereas granting firming and plumping results). The balm’s superpowers don’t finish there: It accommodates a lot extra oils, waxes, numerous flower extracts, and vitamin E.
Whereas all of this sounds good on paper, the proof is within the pudding… or, on this case, the numbers. This tinted lip balm from Lancôme has over 44,000 hearts on sephora.com and a formidable 4.8-star common on ulta.com, plus greater than 2,000 five-star critiques straight on the model’s website. Lancôme’s bestsellers additionally appear to persistently discover their method into the fingers of celebrities like Olivia Rodrigo (who used the Lash Idôle Flutter Extension Lengthening Mascara on the 2025 Grammy Awards), Isabella Rossellini (whose daring purple lip take a look at this 12 months’s Golden Globes was courtesy of the L’Absolu Rouge Drama Matte Lipstick), and Da’Vine Pleasure Randolph (the actress’ make-up artist for the Oscars selected the Lip Idôle Hydrating Lip Balm in query, particularly within the Don’t Be Chai hue). These starlets present how advantageous Lancôme make-up is whenever you’re confronted with the intense lights and digital camera flashes of the purple carpet: paying dividends in quantity, shine, definition, and different covetable attributes. However how do the model’s formulation — notably a hot-right-now lip one — stand as much as on a regular basis put on, on the sorts of days whenever you need your make-up aesthetic to really feel contemporary however you could not have time for hourly touchups?

Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm in Don’t Be Chai
WWD/ Adam Mansuroglu
Within the spirit of a magnificence author who doesn’t instantly belief the phrase “buzzworthy,” I got down to see if the 90-year-old Parisian model’s solely lip balm providing was, properly, truly worthy of all that buzz. I took the Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm for a spin within the Mauve-tivation shade, utilizing it for a full week at work throughout which I talked, ate, sat at my pc, and infrequently went out for walks within the space.
Having trialed no scarcity of lip merchandise spanning balms, lipsticks, lip oils, plumpers, liners, and glosses, I’m one demanding journalist relating to the standards a magnificence purchase has to suit to ensure that it to change into a private advice. I wanted this balm to cling to my lips for over two hours with out having to maintain coming again to the tube; provide a spread of depth ranges that might be managed by way of the variety of instances I swiped my lips with it; have a texture that felt creamy with out stickiness; and, as soon as a day has handed by, go away my pout feeling extra hydrated than what I began with. Learn on for my trustworthy evaluate of the way it lived as much as (and surpassed) these expectations.
How We Examined Lancôme’s Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm

Lancôme, WWD/Stacia Datskovska
- Product examined: Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm
- Testing time interval: One month
- Key substances: Squalane, shea butter, jojoba oil, and ceramides
- Sizes obtainable: 1 obtainable, 0.1 oz.
- Editor testing and evaluate notes: “Lancôme’s Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm offered simply the low-maintenance answer I wanted to attain ‘French-girl lips’ that added a pop of shade to my work ‘suits with out being too daring, whereas preserving my lips always hydrated. Of explicit word had been the balm’s buttery texture, indulgent scent, and the truth that it protected my lips even after a protracted day (operating on a single utility). It’s simply the factor to plop into your make-up bag for all of life’s moments, from the commonplace to the high-glam.”
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Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm, Mauve-tivation
Worth upon publish date of this text: $32
Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm Assessment
The very first thing I liked when swiping the Lip Idôle balm on my high and backside lips was its scent. Often, one of the best lip balms available on the market have an almost-medicinal perfume or else one thing that’s overwhelmingly candy and fully unserious. This choose, nevertheless, advantages from a multifaceted scent profile marked by a type of mintiness (I later learn the positive print and realized this was attributable to peppermint oil). And though its presence didn’t translate to a cooling sensation on my lips — one thing one of the best lip plumpers are identified to bestow — I nonetheless appreciated this sensory bonus.
Past a more-than-pleasant scent, the tinted balm additionally had probably the most balanced texture I’ve skilled in a very long time: one thing that was ultra-rich and creamy (it’s known as “Butterglow,” in any case!) however didn’t have the stickiness that’s a part of some hydrating lip merchandise’ DNA. Certainly, the balm felt light-weight, and I by no means felt like I used to be smacking my lips every time I opened my mouth.
Coloration-wise, the lip balm’s greatest accomplishment is that it’s buildable to the very best diploma, which means I may swipe as soon as earlier than heading to work — which granted an almost-blurred subtlety that was good for an workplace setting — or thrice to finish a going-out ensemble that demanded one thing bolder. Extra layers didn’t in any method translate to heaviness or garish oversaturation, which is a win for springtime: when liberating your self of stifling layers and thick coats presumes doing a little bit of the identical within the lip division. Even a single layer caught to my pores and skin at some stage in a day and into the night, working time beyond regulation as I chewed on sandwiches, drank from my HydroFlask, bit my lips in frustration over author’s block, and engaged in related pursuits at which comparable lip balms would balk.

Subtlety is vital with this lip balm, although you possibly can improve depth with ease by a better variety of swipes. As seen on this before-and-after, the Mauve-tivation shade not solely blessed my lips but in addition helped brighten my make-up look as an entire with its berry-like tones.
WWD/ Stacia Datskovska
One more reason for the Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm‘s viral success — and fixed OOS notifications on-line — is that its vary of shades honors and flatters each pores and skin tone. Mine, light-to-medium however with some traces of olive in there, did properly with Mauve-tivation: a part of the balm’s berry household however extra multidimensional than your typical pink, being darkish sufficient to brighten the complexion in a distinction play of types (although maybe this was simply an imagined placebo impact!). When you’re excited by tapping into the nude lip pattern that’s been taking on awards exhibits and superstar MUAs’ make-up baggage as of late, you higher hurry: there’s just one beige hue that hasn’t bought out but on Lancôme’s website, and I assure it received’t be round for for much longer.
Now, so far as hydration goes — a serious factor of this balm, even current in its very title — I actually felt prefer it fulfilled all authentic claims associated to the matter. I’m not the type of gal that walks round with chapped lips on a regular basis (I drink my necessary liters, thanks very a lot), so I wasn’t in search of some miracle treatment, however what I can say is that lipsticks and tints which make my pout parched, or else are mattifying, are huge no-nos in my guide. Due to its aforementioned ingredient listing, this Lancôme star was skin-nourishing to the max, functioning nearly like a type of clear, unscented balm method made with dry lips or fingers in thoughts. The hydration my lips acquired did, the truth is, final for complete days, although I didn’t discover the product lowering positive strains in any vital method.
Will I proceed utilizing Lancôme’s Lip Idôle Hydrating Lip Balm this season and past, for a classy, one-and-done lip look that proves make-up doesn’t have to return at the price of skincare? You higher consider it, and I hope you be part of my Lancôme fan membership.
Store Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balms

Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm, Don’t Be Chai
“It’s uncommon to discover a tinted lip balm that hydrates like an oil and provides the colour payoff of a nude lipstick — however that’s precisely the case with Lancome’s Butterglow Balm. The Don’t Be Chai tone is my favourite for an ideal pink-brown lip. I often layer it over a wealthy chocolate-toned lip liner, then use my ring finger to meld the depth of the liner with the honest shade payoff of the balm. The impact is contoured, plumper-looking lips that keep hydrated for hours” — WWD Store contributor Claire Sullivan
Worth upon publish date of this text: $32

WWD Store contributor Claire Sullivan checks shade Don’t Be Chai.
WWD/Claire Sullivan

Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm, Maintain It Glowy
Editor testing and evaluate notes: “Lancôme’s Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm in shade 10 Maintain It Glowy delivers what I consider because the ‘no-lipstick lipstick’ look. That buttery, hydrating really feel is delivered instantly upon utility, whereas the buildable pink hue actually permits the wearer to resolve how pink they need their pout to look. In my testing expertise, a couple of swipes of this high product made my lips look naturally flushed with a pinch of pink that revitalizes and amplifies the looks of 1’s lips. That stage of pigment management whereas additionally delivering long-lasting hydration is a rarity in lip shade merchandise, in my expertise.” — WWD Director of Commerce Adam Mansuroglu
Associated: Finest Pink Lipsticks of 2025
Worth upon publish date of this text: $32

WWD Store director Adam Mansuroglu checks shade Maintain It Glowy.
WWD/ Adam Mansuroglu

Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm, Roast Me
Worth upon publish date of this text: $32

Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balms in Maintain it Glowy and Roast Me
WWD/ Adam Mansuroglu

Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm, Sheik’s Rosy Nude
Worth upon publish date of this text: $32
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Meet the Writer & Testers
Stacia Datskovska is a senior commerce author at WWD. Beforehand, she labored at ELLE DECOR as an assistant digital editor, overlaying all issues luxurious, tradition, and life-style by a design lens. Her bylines over the previous 5 years have appeared in USA At the moment, Baltimore Solar, Teen Vogue, Boston Globe, Meals & Wine, and extra. Previous to becoming a member of ELLE DECOR, Datskovska discovered the ins and outs of e-commerce at Mashable, the place she examined merchandise, coated tentpole gross sales occasions, and curated reward information roundups. She graduated from NYU with a bachelor’s diploma in journalism and worldwide relations. Datskovska repeatedly reviews on magnificence’s newest and biggest, together with celebrity-used Lancôme gems.
Claire Sullivan is a contributing magnificence editor for WWD, the place she writes and edits magnificence, vogue, and life-style tales. She has over eight years of expertise as a author and editor for nationwide media shops together with Martha Stewart Dwelling, Martha Stewart Weddings, InStyle, and Byrdie. She’s examined tons of of merchandise throughout her time as an editor, together with tons of tinted and hydrating lip therapies and one of the best Lancôme magnificence merchandise.
Adam Mansuroglu is the Director of Commerce for Footwear Information and WWD, overseeing technique for buying content material on each manufacturers, together with writing and modifying buying guides, product critiques, and buying pattern tales throughout vogue, magnificence, house, and life-style product classes for women and men. Earlier than his present position, Mansuroglu was a vogue editor and stylist at Cosmopolitan Journal, a Type Editor at BestProducts.com, and a Senior Type and Gear Editor at Males’s Well being Journal. Mansuroglu has been tapped as a buying skilled for editorial web sites corresponding to Wirecutter, and his writing has additionally appeared in Out Journal, Esquire, and different publications. Mansuroglu has been testing tons of of hydrating lip balms over the previous three years.

