SLOW LIFE: Daisy Edgar-Jones is making her official debut as a Gucci face within the new marketing campaign the Florentine home is releasing Wednesday.
Dubbed “Gucci Lido,” the marketing campaign is meant as a celebration of summer time and the gradual life, portraying the “Regular Individuals” lead on a ship alone or basking within the Mediterranean solar together with fellow British actor David Jonsson and French actor and singer Aliocha Schneider — additionally each that includes in a Gucci advert for the primary time.
Photographed by Jim Goldberg, the skills are proven in breezy, easy-to-approach seems to be by the model, starting from GG monogram denim items and one-piece swimsuits to striped bowling shirts and light-weight cotton separates.
For the summer time season, the model additionally reimagined its signature designs with new supplies, crafting kinds just like the Gucci Softbit, GG Marmont, and Bamboo 1947 luggage in raffia, wicker or by way of crochet particulars. The brand new Gigi loafers in suede, eyewear and Interlocking G jewellery add to the equipment lineup.
David Jonsson, Aliocha Schneider and Daisy Edgar-Jones starring within the new Gucci Lido marketing campaign.
Jim Goldberg/Courtesy of Gucci
Flanking the photographs, a video directed by Rubberband additional builds on the flowy narrative, following Edgar-Jones, Jonsson and Schneider from coastlines to secluded backyard villas.
Edgar-Jones starred in her breakout position as Marianne Sheridan in Hulu’s hit collection “Regular Individuals” in 2020 — which earned her nominations for a British Academy Tv Award and a Golden Globe Award. She has expanded her profession since, taking movie roles within the horror-thriller “Contemporary” and the thriller one “The place the Crawdads Sing” in 2022; in “Twisters,” and “On Swift Horses” final yr, in addition to by enjoying a Mormon homicide sufferer within the crime miniseries “Beneath the Banner of Heaven,” which earned her a second Golden Globe Award nomination.
The actress has been affiliated with Gucci for a while, having repeatedly sported the model throughout press excursions and becoming a member of her “Regular Individuals” costar Paul Mescal on the model’s trend reveals. For instance, she was seen entrance row on the Gucci 2025 cruise present in London in Could final yr and on the model’s spring 2025 and fall 2025 trend reveals in Milan in September and earlier this yr, respectively.
