TikTok’s added a brand new purpose for its Promote advertisements, which is its personal model of Meta’s “Increase” choice, with manufacturers now in a position to optimize for DMs from potential clients by way of third-party messaging apps, and never simply the TikTok inbox.
As you possibly can see in this explainer (posted by social media professional Matt Navarra), now, you possibly can goal to drive DM results in different messaging apps, together with WhatsApp, Fb Messenger, LINE, and Zalo.
With a purpose to do that, as a substitute of utilizing the “Extra TikTok messages” Promote purpose, which goals to immediate customers to ship you a message within the app, you can even drive message site visitors to different DM suppliers.
The choice is obtainable for lead technology campaigns, by way of Promote, and can goal your advertisements to TikTok customers who’ve another message app put in on their system.
Solely LINE, Zalo, WhatsApp, and Fb Messenger hyperlinks are at the moment supported, so you possibly can’t use any messaging app. But it surely gives an alternative choice to interact potential clients by way of their DM platform of alternative, which may show you how to generate extra direct engagement out of your TikTok lead gen campaigns.
And with DMs changing into a extra in style type of connection, that might be useful, including extra flexibility to your outreach strategy.
The worth of this might be relative to how you utilize every platform, and the place you drive results in, nevertheless it may assist to get extra interactions coming to a single inbox, versus managing a number of question surfaces.
Both approach, it’s an fascinating addition.
You’ll be able to learn extra about TikTok’s “Different messaging apps” purpose for Promote campaigns right here.
