THE WRITE STUFF: Montblanc has promoted Stephanie Radl to the brand new function of director, model relations and communications, WWD has realized.
Radl studies on to Giorgio Sarné, who joined as chief government officer of the Hamburg, Germany-based firm final September. She might be chargeable for creating and executing a complete communication plan, in accordance with Montblanc.
Her remit additionally consists of managing relationships with world model ambassadors and journalists, overseeing world PR efforts, media planning and content material creation.
Montblanc’s present slate of name ambassadors embody Wes Anderson, Rupert Pal, Zinedine Zidane, Xin Zhilei and Jing Boran.
Radl joined Montblanc seven years in the past as worldwide PR director, finally turning into director of name relations.
A graduate of London Faculty of Trend, Radl began her profession as communications supervisor at Cos, the style model owned by H&M.
She additionally managed luxurious style purchasers akin to Calvin Klein and Moncler in subsequent roles and PR businesses Purple and BCPM, gaining experience experience in strategic planning, shopper relationship administration and new enterprise growth.
Her specialties embody media facilitation, occasion manufacturing and disaster administration.
Managed by Compagnie Financière Richemont, Montblanc is finest recognized for its luxurious writing devices, together with leather-based items, equipment, fragrances and eyewear. Lately the model additionally ventured into private tech with smartwatches, headphones and different digital gadgets.
Rupert Pal and Maude Apatow in a Montblanc marketing campaign.
Charlie Grey
