MILAN — Menswear commerce honest Pitti Uomo introduced Monday a brand new visitor designer for its upcoming version scheduled for June 17 to twenty.
South Korean model Publish Archive Faction, often called PAF, is to current its males’s spring 2026 assortment in Florence with a particular occasion, though the precise date and format are nonetheless underneath wraps.
Established in 2018 by Dongjoon Lim and Sookyo Jeong, PAF is understood for its avant-garde sportswear and experimental outerwear in addition to use of modern strategies and supplies. Lim describes the model because the “[fashion] archive of the longer term.”
In sync with the playbook of streetwear manufacturers, the Seoul-based label drops its collections on-line all year long and thrives on collaborations, together with one with Swiss activewear model On.
In accordance with Lapo Cianchi, director of communications and occasions at commerce present operator Pitti Immagine, the presence of PAF at Pitti Uomo suggests the rising relevance of the South Korean marketplace for the style business.
“For a number of seasons now at Pitti, we’ve been paying specific consideration to the tradition and aesthetic of South Korea. It’s a rising market, extremely vital for Italian vogue and for the honest — contemplating the robust turnout of journalists and enterprise professionals at Pitti Uomo — but additionally a fertile floor for scouting the brand new era of vogue designers and younger creatives who stand out for his or her versatility and talent to attach totally different inventive languages and disciplines,” Cianchi provided.
PAF’s vogue occasion at Pitti Uomo will by supported by the commerce present alongside the Korea Artistic Content material Company, the federal government company underneath South Korea’s Ministry of Tradition and Tourism.
Pitti Uomo has over time spotlighted South Korea’s vogue with particular person activations, most notably naming it the Visitor Nation of Honor in 2014, to mark the one hundred and thirtieth anniversary of the diplomatic relationships between the Asian nation and Italy.
A glance from Publish Archive Faction, or PAF.
Courtesy of PAF
The announcement of PAF follows that of Homme Plissé Issey Miyake as visitor of honor of the upcoming summer time version of the commerce present. The South Korean model follows within the footsteps of MM6 Maison Margiela, Setchu, Marine Serre, Martine Rose and Grace Wales Bonner, amongst others, as a visitor designer of the boys’s commerce honest.
