Natural gross sales at Hugo Boss fell 2 p.c over the primary quarter of this yr to 999 million euros.
“Our efficiency within the first quarter of 2025 was affected by the rising macroeconomic uncertainty which impacted world shopper sentiment and our business,” Hugo Boss chief government officer Daniel Grieder mentioned in an announcement. “In opposition to this backdrop we continued to position robust emphasis on what now we have in our management.”
Within the firm’s residence market of Europe, the Center East and Africa, gross sales slipped 1 p.c in forex adjusted phrases. The corporate mentioned that revenues in Germany had been regular, however gross sales in France and the U.Ok. had fallen barely.
Gross sales additionally fell by 1 p.c within the Americas, reflecting softening demand within the U.S. market. Gross sales in Latin America rose within the double digits, the corporate added.
In Asia-Pacific, gross sales fell 8 p.c and Hugo Boss famous significantly “subdued shopper demand” in China. The remainder of the area seemed significantly better, the corporate mentioned in its assertion, noting double-digit development in Japan.
The corporate opened a brand new flagship retailer in Shanghai, China, in late March.
Courtesy: Hugo Boss
The German firm’s extra informal Hugo line, which features a new denim providing, fell 2 p.c to 163 million euros between January and March. Gross sales of the bigger and extra formal Boss menswear line additionally slipped 2 p.c to complete 766 million euros, whereas Boss womenswear gross sales decreased 1 p.c.
Regardless of having launched into a marketing campaign of value administration and improved effectivity final yr, Hugo Boss reported EBIT, or earnings earlier than curiosity and taxes, dropped 12 p.c to 61 million euros over the primary quarter.
The numbers had been barely higher than market analysts anticipated. The consensus forecast had been for gross sales of round 991 million euros and an EBIT of fifty million euros.
The corporate confirmed its cautious steering for 2025, which was already barely under market consensus. The corporate expects group gross sales in 2025 to finish up someplace between a fall of two p.c and a rise of two p.c, with gross sales in between 4.2 billion and 4.4 billion euros.
