SharkNinja‘s magnificence division is filling out its C-suite.
Kleona Mack has joined Shark Magnificence as senior vice chairman and chief advertising and marketing officer, the place she is going to lead the entire advertising and marketing for the corporate’s hair and skincare merchandise, in keeping with an announcement from the corporate. The announcement comes per week after SharkNinja’s hiring of Michelle Crossan-Matos, the previous chief advertising and marketing officer of Ulta Magnificence, who’s now the corporate’s chief development officer.
“The corporate has been performing some modern and groundbreaking work within the magnificence class, and you’ll really feel that power while you step by means of the doorways,” Mack mentioned. “There’s true innovation, and a deep devotion to the client and understanding what they need.”
Mack, who most just lately served because the chief advertising and marketing officer of Glossier after holding a handful of roles at L’Oréal, additionally referred to as out the corporate’s social-first sense of storytelling as one of many components that attracted her to the function.
“There are a whole lot of similarities in taking client insights to drive the product roadmap, and that’s what I’m going to be centered on,” Mack mentioned. “Then, it’s making certain we’re reacting to what the buyer is saying and utilizing that to iterate and evolve the storytelling as these merchandise come out.”
That evolutionary mindset additionally dictates her management model, she mentioned. The corporate has been filling out its advertising and marketing muscle with different magnificence skills, equivalent to Jennifer Alfson, previously of Supergoop, Revlon and the Estée Lauder Cos., as vice chairman and world inventive director, Janelle Hickman-Kirby, previously of Revlon and Sol de Janeiro, as affiliate inventive director and others.
“What has stood out to me probably the most round this mindset at SharkNinja is this concept of iterating and persevering with to push fixed enchancment,” Mack mentioned. “That’s aligned with my management model — this test-and-learn means of listening to the buyer and hold evolving.”
