GOLDEN CHILD: Jeweler Roberto Coin has tapped Spanish entrepreneur and influencer Maria de la Orden as world ambassador, the corporate mentioned Thursday.
“We’re thrilled to welcome Maria de la Orden to the Roberto Coin household,” the corporate mentioned in a press release saying the transfer. “Her trendy fashion and refined spirit are an ideal match for our model, and we look ahead to this inspiring collaboration.”
De la Orden is greatest identified for her eponymous label Maria de la Orden Studio, launched in 2019.
Maria de la Orden for Robert Coin.
She additionally cofounded the seven-year-old vintage-inspired vogue label La Veste along with her compatriot Blanca Miró. It not too long ago opened its first retailer in Paris, a 860-square-foot boutique within the French capital’s arty Left Financial institution, and is following a New York Metropolis pop-up with one in London.
In snapshots saying her new function, she wears a necklace from the Artwork Deco assortment in yellow gold and black enamel, in addition to the Venetian Princess ring in gold, white diamonds and black jade.
Whereas no campaigns that includes de la Orden are on the playing cards, she is anticipated to showcase Roberto Coin jewellery extensively on her social platforms and can host a raft of occasions for the model all year long.
The jeweler beforehand had Nicole Kidman and Cynthia Erivo has ambassadors.
Based in 1996, Roberto Coin is headquartered in Vicenza, Italy, a thriving hub of gold manufacturing and design. Its jewels function a hidden ruby, positioned in order that it’s involved with the wearer’s pores and skin, “respecting the traditional legend that rubies may confer an extended and glad life,” in accordance with the model.
Maria de la Orden for Robert Coin.
Roberto Coin is the sixth-largest jewellery model within the U.S., the world’s largest branded jewellery market.
Final yr, Watches of Switzerland bought Roberto Coin Inc., the American arm of the jeweler, for $130 million in a deal that provides it unique and perpetual distribution rights for Roberto Coin jewellery in North and Central America and the Caribbean.
In the meantime, the Italian jeweler can be creating its European footprint, with boutiques in Madrid and Marbella slated to open in 2026.
