LONDON — Kim Kardashian is setting her eyes on London.
Her shapewear and attire firm Skims has signed a 10-year lease on 245-247 Regent Road, taking on Ted Baker’s earlier retailer.
The 12,000-square-foot retailer is about to open in the summertime of 2026.
The signing comes from The Crown Property, which owns the vast majority of the retail and enterprise property on Regent Road.
A glance inside the brand new Skims retailer on Fifth Avenue.
Courtesy of Skims
“Welcoming Skims in its first foray into the U.Okay. bricks-and-mortar market is an thrilling second for The Crown Property. Emphasising Regent Road’s place as London’s premier way of life vacation spot, the arrival of Skims highlights the world’s sustained attractiveness for international manufacturers,” mentioned Laura Thursfield, retail leasing director at The Crown Property. “This opening will improve the range of The Crown Property’s wider retail and leisure providing, boosting each footfall and business exercise within the West Finish by driving completely different audiences in the direction of the world-class vacation spot that’s Regent Road.”
Skims’ chief business officer Robert Norton mentioned the opening is a “landmark second for Skims. Its international status and vibrant historical past make it the right setting to debut our immersive retail expertise. This milestone displays our strategic deal with increasing into key international markets, bringing Skims’ distinctive model imaginative and prescient on to prospects worldwide.”
Kim Kardashian
Alex Harper/WWD
Kardashian’s model is pushing retail enlargement.
On the finish of final 12 months, she opened her first flagship in New York Metropolis for the Skims model, on Fifth Avenue within the coronary heart of Midtown.
The constructing is at 647 Fifth Avenue close to 52nd Road, house of the Versace model for twenty years and subsequent door to the Cartier Fifth Avenue Mansion.
With 6,570 sq. toes of promoting house over 4 flooring, a room dedicated to collaborations, a showroom/VIP space, workplace house and 175 workers, it’s the model’s sixth and largest retailer but — and a milestone for the corporate that earned a $4 billion valuation in 2023.
