It’s “Competition Aptitude” season for Southern California manufacturers Shutters on the Seaside and Nick Fouquet. The Santa Monica-based resort collaborated with the close by Venice-based hatmaker for a multi-sensory expertise that gives “instantaneous infiltration right into a curation of coastal California,” stated Christophe Baraton, common supervisor at Shutters.
The resort is providing a luxe way of life twist on competition season via Sept. 1 that offers guests an “genuine” expertise of what coastal California does finest, Baraton stated. The Competition Aptitude collaboration contains two unique sized-to-order customized Nick Fouquet x Shutters on the Seaside hats; a two-night keep in an ocean view suite; a wine-paired dinner for 2 at 1 Pico restaurant; and a 60-minute therapeutic massage at One Spa.
“We wished to make it simple on the visitor—are available and form of get infiltrated into this way of life… this was a one-stop store when you’re right here for pre or post-festival, only for a weekend, and also you wish to get a few of the better of the most effective,” Baraton stated. “Nick Fouquet was gracious sufficient to wish to collaborate and create this distinctive hat that’s one in all a sort for Shutters, and has the brand, and that’s form of the way it happened.”
“There’s a degree of chicness on this design language that was obvious,” Fouquet advised WWD. “Shutters being a famend property that exudes quintessential California laidback luxurious. From the white and blue accents of the constructing to the luxurious particulars inside. Bringing that toile within the design appeared pure.”
Whereas Shutters on the Seaside resonates with the West Coast way of life, its design takes inspiration from New England cottages. The property, established in 1993, lately underwent a renovation of its “Residing Room” (foyer lounge)—a central gathering place for visitors and locals. Its final makeover was round 10 years in the past, led by Michael S. Smith, who redesigned Barack Obama’s Oval Workplace in 2010. “Hints of the East Coast have been woven via mahogany and a recent base palette of ivory and tan upholstery,” stated Amy Kehoe, cofounder of Los Angeles-based design studio Nickey Kehoe. “The method was about utilizing a mixture of classic and customized components that would reside collectively naturally.”
The “Competition Aptitude” package deal begins at $6,470 with an choice to improve to a totally bespoke hat design in collaboration with Nick Fouquet for an extra $2,400.
“Each consumer is exclusive, and their wants are totally different, it’s at all times a matter of sitting down and understanding the purpose for each bit to the wearer,” Fouquet stated. “Ultimately, it’s creating one thing everyone seems to be proud of and may carry again a bit of California to wherever they might go subsequent.”
It’s the newest collaboration for Fouquet, who launched a two-part capsule with Lucchese in 2024, that includes males’s and girls’s boots, equipment and hats impressed by the American West. Fouquet has additionally collaborated with God’s True Cashmere and LoveShackFancy. In March, Nick Fouquet launched its spring 2025 Oceania Kalypso assortment.
“I believe being Westside neighbors and having a mutual respect for the legacy and repeated establishment as Shutters felt like a seamless collaboration to work collectively,” Fouquet stated. The model has its flagship in L.A.’s Venice space and one other outpost in Aspen, Colo. “I consider Nick Fouquet and Shutters maintain the identical values of workmanship, experiences and quintessential California way of life,” Fouquet added.
The partnership follows latest collaborations between luxurious resorts and West Coast manufacturers. In April, L.A.-based Staud introduced its California aesthetic to St. Regis Accommodations & Resorts with an equipment capsule assortment. In December 2024, L.A.-based Body launched its fourth collaboration with Ritz Paris.
“What we attempt to do with these collaborations and partnerships, is to present our visitors, form of that instantaneous ‘in’ in the direction of one thing that we basically curate for them, in order that they’ve form of a quick observe to this California Coastal way of life,” Baraton stated.
