Veja is now not simply a sneaker model. For the primary time within the Parisian firm’s 20-year historical past, Veja is launching sandals.
“It’s tremendous essential for us to all the time reinvent ourselves, to shock all people, and to create the sneakers we need to put on,” Veja co-founder Sebastien Kopp informed FN, noting the success of Veja’s introduction to the working class 5 years in the past. “We’ve got been fascinated with [sandals] for some time. Furthermore, we produce all the things in Brazil. It’s the nation of sandals and flip flops, a rustic of ‘endless’ summers. It was tremendous pure for us to create a sandal that’s a tribute to Brazil, with a sole fabricated from ecological wild rubber that we supply immediately in Amazonia.”
Courtesy of Veja
In accordance the model, sandals are going to be a everlasting class transferring ahead, with extra choices and types to come back later this summer time. For its debut, Veja has launched the Etna.
The 2-strap sandal fashion is light-weight and designed with a grippy Amazonian rubber sole — the identical materials that’s makes use of in each one of Veja sneakers, stated Kopp. The sandal can be lined with a inexperienced E.V.A. insole, which is an ultra-flexible plastic materials made out of sugarcane. It is available in six colorways, together with purple, black and tan, amongst others.
As well as, the Etna’s higher is made out of suede, sourced from farms in Rio Grande do Sul. This leather-based is tanned in Brazil with out hazardous or banned chemical compounds and the suede is coated with PFC-free water-repellent oils to guard the sandals from mild rain.
Courtesy of Veja
“We’re utilizing the identical provide chain, the identical ecological supplies,” defined Kopp. “Most sandals at present are made with plastic or with dangerous uncooked supplies. We needed to problem that by creating a light-weight and cozy product with out compromising on supplies nor ecology.”
The Etna is accessible now and retails for $130.
